Senior Campaign Manager

Posit

Full-time

Remote

Worldwide

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Posit

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Developing and executing global marketing campaigns to drive opportunities, pipeline, and closed-won bookings.
Collaborating cross-functionally with sales, marketing, customer success, product management, and other teams to execute campaigns.
Analyzing campaign performance and optimizing strategies to maximize results.
Managing all activities necessary to enter the market cohesively and efficiently.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, distributed team environment.

📋 Key Responsibilities

Campaign Development & Execution:

Define integrated campaigns across Posit using our campaign framework, including four program families: reputation, demand, enablement, and engagement to drive awareness, engagement, and marketing-sourced pipeline.
Cultivate a customer-centric approach, understanding the target audience and their journey to craft campaigns that resonate with the Ideal Customer Profile (ICP).
Lead and execute campaigns focused on net new, expansion, cross-sell, and upsell across our prospects and existing customer base.
Lead and execute paid media and Account-Based Marketing (ABM) programs with 6Sense, LinkedIn, Events, and other channels.
Lead gen, Pipeline, and Opportunity goals for the campaigns that they would lead.

ASSUMPTION: This role involves a high degree of project management, attention to detail, and the ability to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Proven track record of developing and executing integrated campaigns across key channels that generate pipeline in close collaboration with extended team members in sales, marketing, customer success, product management, etc.

Required Skills:

Proven experience in campaign management, with a deep understanding of the demand funnel.
Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable).
Experience with open-source software and/or developer tools (highly desirable).
Strong writing skills, with the ability to communicate complex ideas in simple terms with brand voice and conversion in mind across multiple campaign channels.
Proficient in Marketo, Salesforce, 6Sense/ABM tools, and dashboards for campaign analysis.

Preferred Skills:

Experience with R Programming, Python, or other data science tools.
Familiarity with Shiny, R Markdown, or Quarto.

ASSUMPTION: A strong understanding of the data science industry and its target audience is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $120,600 - $159,170 USD per year

Benefits:

100% of medical, dental, and vision insurance premiums covered for employees and their families, including fertility and gender-affirming healthcare.
Supplemental mental health and wellness benefits via Ginger, even if you don’t opt into our insurance plans.
Gender-neutral paid parental leave policy covering all new parents, including foster and adoptive parents.
401k enrollment starting on day one, with a substantial yearly match after six months of employment.
Annual profit-sharing bonus for employees recognizing team contributions to company performance.
Remote work support, including a $400 monthly coworking space reimbursement if preferred.
Lifestyle Savings Account with an initial deposit of $1800 and a quarterly stipend of $375 for professional development, wellness, financial health, charitable giving, and remote work support.
Flexible environment with a generous vacation policy encouraging a minimum of four weeks PTO per year plus 13 paid company holidays.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Posit offers competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Software Development, specifically focused on open-source data science tools.

Company Size: 201-500 employees (mid-size). This means you'll have the opportunity to work in a growing organization with established processes but still room for innovation and impact.

Founded: 2009. Posit has a rich history and a strong reputation in the data science community.

Company Description:

The open-source data science company for the individual, team, and enterprise.
Posit is committed to creating free and open-source software to make data science accessible to everyone.
The company operates as a Public Benefit Corporation (PBC) and a Certified B Corporation®, balancing the community's interests, customers, employees, and shareholders.

Company Specialties:

R Programming
Python
Open Source
Data Science
Data Analytics
Reproducibility
Shiny
R Markdown
and Quarto

Company Website: posit.co

ASSUMPTION: Posit's unique business model and commitment to open-source software make it an attractive place to work for individuals passionate about data science and giving back to the community.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience). This role is suitable for an experienced marketing professional looking to take on a leadership role in campaign management.

Reporting Structure: Reports directly to the VP of Growth Marketing, with cross-functional collaboration with various teams, including sales, marketing, customer success, product management, and more.

Work Arrangement: Remote OK. This role can be performed remotely, with the option to work from Posit's Boston office if preferred.

Growth Opportunities:

Potential to lead and grow the campaign management function as the team expands.
Opportunities to work on high-impact projects and drive measurable results for the company.
Chance to learn from and collaborate with experienced professionals in the data science industry.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first with an option to work from the Boston office.

Office Location(s): 250 Northern Avenue, Suite 410, Boston, Massachusetts 02210, US

Geographic Context:

Boston, Massachusetts is a vibrant, historic city known for its rich culture, education, and healthcare industries.
The cost of living in Boston is higher than the national average, but Posit offers remote work options to attract talent from various locations.
The city is home to many tech companies and startups, providing ample networking opportunities.

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked.

ASSUMPTION: Posit's remote-friendly work environment and flexible scheduling allow for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the hiring manager
Technical assessment or case study
Final round interviews with key stakeholders
Background check and offer

Key Assessment Areas:

Campaign management experience and skills
Data analysis and reporting
Communication and collaboration skills
Problem-solving and project management abilities
Alignment with Posit's mission and values

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role.
Showcase your understanding of the data science industry and Posit's products.
Demonstrate your ability to analyze data and make data-driven decisions.
Prepare for behavioral and situational interview questions focusing on campaign management and problem-solving.

ATS Keywords: Campaign Management, Marketing Strategy, Demand Generation, Account-Based Marketing, Data Analysis, Marketing Operations, Sales Collaboration, Project Management, Cross-Functional Collaboration, Remote Work

ASSUMPTION: Posit's hiring process is designed to assess your skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

Marketo
Salesforce
6Sense/ABM tools
Data analysis and visualization tools (e.g., Tableau, Power BI)
Campaign management tools (e.g., Hootsuite, Buffer)
Project management tools (e.g., Asana, Trello)
Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and Posit may provide training or resources to help you develop your skills.

👔 Cultural Fit Considerations

Company Values:

Open-source and community-focused
Data-driven and results-oriented
Collaborative and inclusive
Continuously learning and improving

Work Style:

Remote-friendly and flexible
Focused on outcomes and results
Data-driven decision-making
Collaborative and cross-functional

Self-Assessment Questions:

How do you align with Posit's open-source mission and community-focused values?
How do you prefer to work remotely, and what strategies do you use to stay productive and connected?
Can you provide an example of a time when you had to learn a new tool or technology to complete a project or task?

ASSUMPTION: Posit values candidates who are passionate about their mission, data-driven, collaborative, and adaptable to a remote work environment.

⚠️ Potential Challenges

Managing multiple campaigns simultaneously, requiring strong project management and prioritization skills.
Working remotely, which may require self-motivation and time management skills.
Keeping up-to-date with industry trends and best practices in campaign management and marketing technology.
Collaborating effectively with cross-functional teams, including sales, marketing, customer success, and product management.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

This role is similar to a Senior Campaign Manager or Marketing Manager position in other companies, but with a focus on the data science industry and open-source software.
Unlike other roles, this position requires a deep understanding of the data science industry and its target audience.
Career paths for this role may include progression to Director of Campaign Management, VP of Marketing, or other senior leadership positions within the marketing function.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

Developing and executing a global campaign to launch a new open-source data science tool, including target audience research, messaging, channel selection, and performance analysis.
Collaborating with the product marketing team to create and execute a go-to-market strategy for a new data analytics product, including customer segmentation, messaging, and channel selection.
Working with the sales team to develop and execute an ABM program targeting high-value enterprise accounts, including account selection, personalized messaging, and performance tracking.

ASSUMPTION: These sample projects illustrate the diverse and impactful work you'll do as a Senior Campaign Manager at Posit.

❓ Key Questions to Ask During Interview

Can you describe the company's approach to open-source software and how this role contributes to that mission?
How does the marketing team collaborate with other departments, such as sales and product management, to ensure campaign success?
What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
How does Posit support the professional development and growth of its marketing team members?
What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you make an informed decision about your future with Posit.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the linked provided link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare for the interview by researching Posit's products, mission, and company culture.
Follow up with the hiring manager one week after your interview to express your interest in the role and ask about next steps.
If you receive an offer, carefully review the benefits package and negotiate any necessary adjustments.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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