📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving paid search strategies for Uline.com to optimize campaigns and fuel traffic.
- Managing text and shopping ad campaigns across multiple product lines and business areas.
- Analyzing campaign performance and interpreting results to make performance improvement recommendations.
- Guiding, coaching, and developing a team of Campaign Managers.
- Maintaining an in-depth understanding of available tactics within ad programs on Google and Microsoft.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and mentor a team.
📋 Key Responsibilities
✅ Manage text and shopping ad campaigns across multiple product lines and/or business areas.
✅ Analyze campaign performance and interpret results to make performance improvement recommendations.
✅ Guide, coach, and develop a team of Campaign Managers.
✅ Maintain an in-depth understanding of available tactics within ad programs on Google and Microsoft.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with the team.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field. Master's degree preferred.
Experience: 3+ years of digital marketing experience directly managing paid search programs.
Required Skills:
- Proficient in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics.
- Excellent communication and presentation skills.
- Adaptable with strong accuracy and attention to detail.
Preferred Skills:
- Experience with Google Ads and Bing Ads platforms.
- Knowledge of eCommerce platforms and website analytics tools.
ASSUMPTION: Candidates with experience in eCommerce and a strong understanding of digital marketing trends will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Senior Campaign Manager role in the Midwest)
Benefits:
- Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program that covers professional continuing education.
Working Hours: Full-time, 40 hours per week. Uline offers flexible work arrangements, including remote work and hybrid options for some positions.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Uline is a leading distributor of shipping, industrial, and packaging materials, operating in the wholesale industry.
Company Size: Uline has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 1980, Uline has over four decades of experience in the industry and has established itself as a trusted and reliable supplier.
Company Description:
- Uline is a family-owned company committed to providing businesses with high-quality, in-stock products and an exceptional customer experience.
- The company offers a wide range of products, including shipping supplies, janitorial products, retail products, material moving equipment, and more.
- Uline's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service.
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: www.uline.com
ASSUMPTION: Uline's extensive product offerings and commitment to customer service make it an attractive employer for candidates seeking a dynamic and customer-focused work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in digital marketing and paid search management.
Reporting Structure: The Senior Campaign Manager will likely report directly to the Marketing Director or a similar role and oversee a team of Campaign Managers.
Work Arrangement: This position is on-site, with the opportunity for remote work or hybrid arrangements depending on the specific needs of the role and the company.
Growth Opportunities:
- Advancement to a Marketing Manager or Director role with increased responsibilities and leadership opportunities.
- Expansion into other areas of digital marketing or eCommerce within the company.
- Potential to work on high-impact projects and campaigns that drive significant business growth.
ASSUMPTION: Uline's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Uline's corporate headquarters is a modern, professional office environment with on-site amenities such as a café and fitness center.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is a suburb of Kenosha, Wisconsin, located near the Illinois border.
- The area offers a mix of urban and rural living, with easy access to major cities such as Chicago and Milwaukee.
- Pleasant Prairie is home to several large companies and provides ample job opportunities in various industries.
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements available for some positions.
ASSUMPTION: Uline's corporate headquarters offers a professional and collaborative work environment, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager or HR representative.
- In-depth interview with the Marketing Director or a panel of Uline team members.
- Final interview or presentation with senior leadership.
Key Assessment Areas:
- Digital marketing expertise and paid search management skills.
- Analytical and problem-solving abilities.
- Leadership and team management skills.
- Communication and presentation skills.
Application Tips:
- Highlight your experience with paid search campaigns and eCommerce platforms in your resume.
- Tailor your cover letter to emphasize your strategic mindset and ability to drive campaign performance.
- Prepare for behavioral interview questions that focus on your leadership and problem-solving skills.
ATS Keywords: Paid search, Google AdWords, Bing Ads, Google Analytics, campaign management, team leadership, digital marketing, eCommerce, performance analysis
ASSUMPTION: Uline's hiring process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the company's dynamic and customer-focused work environment.
🛠️ Tools & Technologies
- Google AdWords
- Bing Ads
- Google Analytics
- Microsoft Office Suite
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
ASSUMPTION: Candidates should have experience with the listed tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for delivering exceptional customer service?
- Am I comfortable working in a collaborative, team-oriented environment and driving results through teamwork?
- Can I adapt to a dynamic, fast-paced work environment and thrive under pressure?
ASSUMPTION: Uline values candidates who are customer-focused, results-driven, and able to work effectively in a collaborative, team-oriented environment.
⚠️ Potential Challenges
- Managing a team of Campaign Managers and providing guidance and support for their professional development.
- Balancing the strategic planning and execution of paid search campaigns with the day-to-day management of a team.
- Adapting to a dynamic and fast-paced work environment, with changing priorities and deadlines.
- Working with a large and diverse product portfolio, requiring a strong understanding of various business areas and customer segments.
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid search campaign management and requires a deep understanding of Google and Microsoft ad platforms.
- In the wholesale industry, Uline's size and product offerings provide unique opportunities for career growth and development.
- Compared to other senior-level marketing roles, this position offers a blend of strategic planning, team management, and hands-on campaign execution.
ASSUMPTION: Candidates should consider their long-term career goals and the unique opportunities offered by Uline when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a new product line launch.
- Analyzing campaign performance data to identify trends and optimize bidding strategies for maximum ROI.
- Collaborating with cross-functional teams to create and execute integrated marketing campaigns that drive traffic and conversions.
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Senior Campaign Manager role and the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Uline support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Uline measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments, such as sales, product, or customer service, to drive integrated marketing campaigns and improve the customer experience?
ASSUMPTION: These interview questions are designed to provide insight into Uline's marketing organization, company culture, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your experience with paid search campaigns, eCommerce platforms, and team leadership.
- Write a cover letter that emphasizes your strategic mindset, analytical skills, and ability to drive campaign performance.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills.
- Follow up with Uline's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
