(Senior) Campaign Manager

📌 Core Information 🔹 Job Title: (Senior) Campaign Manager 🔹 Company: AMBOSS 🔹 Location: Berlin, Germany (Remote OK) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 27, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK (Berlin, Cologne, New York, Cagliari) 🚀 Job Overview Key aspects of this role include: - Developing a deep understanding of AMBOSS's audience and product features to drive marketing strategy. - Executing multichannel marketing campaigns, including CRM, email, push notifications, in-app messaging, and more. - Owning end-to-end project management, from planning to delivery, and optimizing marketing efforts based on performance results. - Collaborating with functional teams (CRM, Performance Marketing, Creatives) to ensure campaign success. ASSUMPTION: This role requires a strong strategic mindset, hands-on attitude, and excellent communication skills to manage multiple stakeholders and drive market share and revenue growth. 📋 Key Responsibilities ✅ Develop a deep understanding of AMBOSS's audience and product features to inform marketing strategy. ✅ Plan, develop, and execute data-driven campaigns across various channels, including CRM, email, push notifications, in-app messaging, and more. ✅ Collaborate with functional teams to execute multichannel marketing campaigns for key target groups. ✅ Optimize and A/B-test CMS and landing pages as part of the campaign experience. ✅ Own end-to-end project management, from planning to delivery, and evaluate performance results to build best practices. ✅ Monitor, optimize, and report on marketing efforts and their impact on market goals. ASSUMPTION: This role involves a mix of strategic and operational tasks, requiring a balance of long-term vision and day-to-day execution. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Experience: 5+ years of digital marketing experience with a proven track record of driving market share and revenue growth. Required Skills: - Proficiency in all online marketing channels (CRM, Paid Social, SEM, Social Media, SEO). - Experience with CMS platforms and landing page builders, with a solid understanding of SEO best practices, A/B testing, and conversion rate optimization. - Strong analytical skills and data-driven approach to decision-making. - Excellent communication and interpersonal skills, enabling effective engagement with key stakeholders. Preferred Skills: - Proficiency in Hubspot or other CRM tools. - Experience in working with medical or healthcare industries. ASSUMPTION: Candidates with experience in the medical or healthcare industries may have an advantage, but a strong marketing background and transferable skills are more important. 💰 Compensation & Benefits Salary Range: €60,000 - €90,000 per year (based on experience and market rates for senior marketing roles in Berlin). Benefits: - Employee Benefits Package, including financial, physical, and mental health support, and work-life harmony. - Opportunity to work remotely with a flexible, international team. Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment. ASSUMPTION: The salary range is an estimate based on market rates for senior marketing roles in Berlin. The final offer may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: AMBOSS operates in the medical technology industry, focusing on clinical decision support tools for physicians. Company Size: AMBOSS has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact. Founded: 2012, with headquarters in Berlin, Germany. Company Description: - AMBOSS is a learning and clinical decision support tool empowering physicians across the globe to provide the best possible care. - The company's founders set out in 2011 to create a tool they would have hoped to have as medical students and doctors. - AMBOSS currently operates in 180 countries and has gained immense traction in Germany and the US. Company Specialties: - Medicine and Medical Knowledge - Health and Medical Students - E-Learning and Clinical Decision Support - Reference Tool and Medical Content Company Website: AMBOSS ASSUMPTION: AMBOSS's focus on medical technology and clinical decision support provides a unique opportunity for marketing professionals to make an impact in the healthcare industry. 📊 Role Analysis Career Level: Senior-level role with significant responsibility and autonomy. Reporting Structure: This role reports directly to the Head of Marketing and works closely with functional teams, including CRM, Performance Marketing, and Creatives. Work Arrangement: Remote OK, with the option to work from AMBOSS's offices in Berlin, Cologne, New York, or Cagliari. Growth Opportunities: - Opportunities to grow within the marketing team as AMBOSS expands its international presence. - Potential to take on more strategic or leadership roles as the company continues to scale. ASSUMPTION: AMBOSS's rapid growth and international expansion provide numerous opportunities for career growth and development. 🌍 Location & Work Environment Office Type: AMBOSS has offices in Berlin, Cologne, New York, and Cagliari, with a flexible, remote-friendly work environment. Office Location(s): - Berlin, Germany - Cologne, Germany - New York, United States - Cagliari, Italy Geographic Context: - Berlin: A vibrant, multicultural city with a thriving tech industry and a high quality of life. - Cologne: A historic city in western Germany, known for its cultural attractions and business-friendly environment. - New York: A global hub for business, finance, and culture, offering unparalleled opportunities for professional growth. - Cagliari: A coastal city in southern Italy, providing a Mediterranean lifestyle with a lower cost of living than major European cities. Work Schedule: Flexible, results-driven work environment with core hours between 10:00 AM and 4:00 PM CET. ASSUMPTION: AMBOSS's remote-friendly work environment and global offices provide flexibility and opportunities for employees to work in different locations and time zones. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening with the HR team. 3. Technical assessment or case study. 4. Final interview with the hiring manager and team members. Key Assessment Areas: - Marketing strategy and planning. - Campaign execution and project management. - Data analysis and reporting. - Communication and collaboration skills. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant marketing experience and achievements. 2. Showcase your understanding of AMBOSS's product and target audience in your application materials. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively. ATS Keywords: Digital Marketing, Stakeholder Management, Market Share Growth, Revenue Growth, CRM, Paid Social, SEM, Social Media, SEO, CMS, A/B Testing, Conversion Rate Optimization, Marketing Strategy, Analytical Skills, Communication Skills, Project Management ASSUMPTION: AMBOSS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out. 🛠️ Tools & Technologies - Hubspot or other CRM tools (preferred) - CMS platforms and landing page builders (e.g., WordPress, Unbounce, Instapage) - Marketing automation tools (e.g., Marketo, Pardot, Hubspot) - Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences. 👔 Cultural Fit Considerations Company Values: - Empowering physicians to provide the best possible care. - Fostering a collaborative and inclusive work environment. - Encouraging continuous learning and growth. - Embracing a data-driven and results-oriented approach. Work Style: - Flexible and remote-friendly work environment. - Results-driven and collaborative team culture. - Strong emphasis on communication, transparency, and accountability. Self-Assessment Questions: 1. How do you align with AMBOSS's mission to empower physicians to provide the best possible care? 2. How comfortable are you working in a remote, international team with flexible hours? 3. How do your personal work style and values fit with AMBOSS's company culture? ASSUMPTION: AMBOSS values candidates who are passionate about their work, highly reliable, and committed to driving business impact in a fast-paced environment. ⚠️ Potential Challenges 1. Balancing strategic vision with operational execution in a fast-paced environment. 2. Working with limited data sets to generate actionable insights and informed strategies. 3. Collaborating effectively with remote, international teams across different time zones. ASSUMPTION: These challenges can be overcome by strong project management skills, a data-driven approach, and excellent communication and collaboration skills. 📈 Similar Roles Comparison 1. Product Marketing Manager: Focuses on product positioning, messaging, and go-to-market strategy, while the (Senior) Campaign Manager is more focused on campaign execution and optimization. 2. Marketing Manager (Healthcare): May have more industry-specific knowledge but less focus on campaign management and optimization. 3. Senior Marketing Manager (Tech): May have more experience in tech marketing but less focus on the medical or healthcare industry. ASSUMPTION: The (Senior) Campaign Manager role at AMBOSS offers a unique blend of marketing strategy, campaign management, and industry-specific knowledge. 📝 Sample Projects 1. Developing and executing a multichannel marketing campaign to drive user acquisition and engagement for a new AMBOSS feature. 2. Optimizing AMBOSS's CRM campaigns to improve open rates, click-through rates, and conversions. 3. Conducting market research and analysis to inform AMBOSS's marketing strategy and product development. ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the (Senior) Campaign Manager role at AMBOSS. ❓ Key Questions to Ask During Interview 1. How does this role fit into AMBOSS's overall marketing strategy and organization? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does AMBOSS support the professional development and growth of its marketing team members? 4. What are the most significant challenges facing the marketing team, and how can this role address them? 5. How does AMBOSS measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant marketing experience and achievements. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively. 4. Follow up with the AMBOSS HR team within one week of submitting your application to confirm receipt and express your interest in the role. 5. If selected for an interview, be prepared to discuss your marketing experience, achievements, and ideas for driving market share and revenue growth at AMBOSS. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.