📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Unlock Health
🔹 Location: Chicago, IL & Nashville, TN
🔹 Job Type: Hybrid (Priority given to local applicants)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-Senior Level (3-5 years)
🔹 Remote Status: Hybrid (On-site preferred for local applicants)
🚀 Job Overview
Key aspects of this role include:
- Managing digital campaign strategy, development, execution, and management
- Overseeing 1-2 Digital Specialists and campaign buildout, maintenance, optimization
- Delivering monthly reports to clients and collaborating with the Client Lead and Strategy team
- Cross-training in varied paid media offerings - SEM, Social & Programmatic
- Working independently and remotely once given direction
ASSUMPTION: This role requires strong leadership, analytical, and technical skills, with a focus on digital marketing and campaign management.
📋 Key Responsibilities
✅ Manage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger team
✅ Collaborate with the Implementation team on call tracking, conversion pixel installation, and troubleshooting
✅ Launch campaigns on time with accuracy and monitor campaign performance
✅ Proactively address any issues impacting campaign performance and optimize campaigns accordingly
✅ Manage direct reports, including weekly 1:1s, and cover for colleagues during absences or whenever necessary
✅ Maintain certifications, stay up to date on industry changes, and continuously learn and develop technical skills
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, with a focus on driving campaign success and client satisfaction.
🎯 Required Qualifications
Education: Bachelor’s degree or relevant experience
Experience: 3-5 years of digital marketing experience, including SEM, display, YouTube, and social media marketing
Required Skills:
- Proficiency in Google Ads and Meta platforms (Google Ads experience in SEM, Mobile, Video, and Display)
- Experience with Google Ads Editor and Facebook Power Editor
- Strong analytical and logical skills
- Ability to work independently and remotely once given direction
Preferred Skills:
- Experience with Google Tag Manager and pixel implementation
- SEO Experience
- Healthcare experience
- Facebook Blueprint Certification
- Familiarity with Google and Microsoft suite of products
ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on paid media channels and campaign management tools.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on experience and location, with Nashville, TN and Chicago, IL being the primary locations)
Benefits:
- Competitive Salary
- Health, Dental, and Vision benefit packages
- Life, Short- and Long-Term Disability Insurance
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program
- Employee Referral Program
Working Hours: Full-time (40 hours per week), with flexibility for hybrid and remote work
ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles with 3-5 years of experience in the Nashville, TN, and Chicago, IL areas.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on healthcare marketing and advertising
Company Size: Medium (201-500 employees), offering a collaborative and dynamic work environment
Founded: 2023, with a mission to break down walls in healthcare marketing and promote client success
Company Description:
- Unlock Health combines the best teams in healthcare marketing to help every client live their mission
- Offers a "super agency" approach, connecting creative, content, and strategy to remove guesswork from growth, measured by ROI technology
- Focuses on promoting, maintaining, and restoring health through innovative marketing and advertising solutions
Company Specialties:
- Marketing
- Healthcare Marketing
- Healthcare Advertising
- Healthcare Digital Marketing
- SEM
- Hospital Marketing
- Hospital Digital Marketing
- Hospital Advertising
- Paid Social
- Issues Management
- Growth Marketing
- Healthcare Growth Marketing
- Digital Health
- Digital Transformation
- Patient Acquisition
- Patient Retention
- Physician Marketing
Company Website: https://www.unlockhealthnow.com/
ASSUMPTION: Unlock Health is a growing company with a strong focus on innovation and client success in the healthcare marketing industry.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Digital Program Director and manages 1-2 Digital Specialists
Work Arrangement: Hybrid (Priority given to local applicants), with flexibility for remote work
Growth Opportunities:
- Cross-training in varied paid media offerings - SEM, Social & Programmatic
- Potential to take on additional responsibilities and initiatives for client success
- Opportunities to grow within the company as it expands and evolves
ASSUMPTION: This role offers a mix of leadership, technical, and strategic growth opportunities, with a focus on driving campaign success and client satisfaction.
🌍 Location & Work Environment
Office Type: Hybrid (Priority given to local applicants), with flexibility for remote work
Office Location(s): Chicago, IL & Nashville, TN
Geographic Context:
- Chicago, IL: A large city with a diverse population, offering a mix of urban and suburban living options
- Nashville, TN: A vibrant city with a growing job market, known for its music and cultural scene
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid and remote work
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving campaign success and client satisfaction, regardless of location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and team members
- Final interview with the Senior Digital Program Director
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Leadership and mentoring abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the role and company by researching Unlock Health and its mission
- Prepare examples of your campaign management experience and successes
- Be ready to discuss your approach to mentoring and leading team members
ATS Keywords: Digital Marketing, Campaign Management, Google Ads, Meta Platforms, SEM, Display Advertising, YouTube Marketing, Social Media Marketing, Analytical Skills, Technical Skills, Mentorship, Reporting
ASSUMPTION: The application process is designed to assess candidates' technical skills, leadership abilities, and cultural fit, with a focus on driving campaign success and client satisfaction.
🛠️ Tools & Technologies
- Google Ads
- Meta Platforms (Facebook, Instagram, etc.)
- Google Ads Editor
- Facebook Power Editor
- Google Tag Manager
- Google and Microsoft suite of products
ASSUMPTION: The tools and technologies listed are essential for managing digital campaigns and driving client success in this role.
👔 Cultural Fit Considerations
Company Values:
- Great work made easier
- Collaboration and teamwork
- Innovation and continuous learning
- Client focus and success
- Integrity and accountability
Work Style:
- Hybrid and remote work arrangements
- Flexible and adaptable work environment
- Focus on driving campaign success and client satisfaction
Self-Assessment Questions:
- How do you align with Unlock Health's mission to break down walls in healthcare marketing?
- Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration.
- How do you approach mentoring and leading team members to drive campaign success and client satisfaction?
ASSUMPTION: Unlock Health values candidates who align with its mission, work style, and company values, with a focus on driving campaign success and client satisfaction.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in industry trends, client needs, and platform updates
- Balancing strategic planning and hands-on campaign management
- Leading and mentoring team members with varying levels of experience
- Working in a hybrid or remote work environment, requiring strong communication and time management skills
ASSUMPTION: These challenges require strong leadership, technical, and time management skills, with a focus on driving campaign success and client satisfaction.
📈 Similar Roles Comparison
- Unlike other campaign management roles, this position focuses specifically on digital marketing channels and healthcare clients
- Requires a mix of strategic planning, hands-on campaign management, and team leadership, with a focus on driving campaign success and client satisfaction
- Offers opportunities for cross-training in varied paid media offerings - SEM, Social & Programmatic, with a focus on continuous learning and growth
ASSUMPTION: This role is unique in its focus on digital marketing channels and healthcare clients, with a mix of strategic planning, hands-on campaign management, and team leadership responsibilities.
📝 Sample Projects
- Managing a multi-channel digital campaign for a healthcare provider, including SEM, display, YouTube, and social media marketing
- Optimizing campaign performance and budget allocation based on data trends and analysis
- Collaborating with the Implementation team on call tracking, conversion pixel installation, and troubleshooting to ensure campaign success
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven, and collaborative nature of the Senior Campaign Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how this role fits into the team structure?
- How does Unlock Health support the professional development and growth of its team members in this role?
- Can you provide examples of how Unlock Health has adapted to changes in industry trends, client needs, and platform updates in the past?
- How does Unlock Health measure and evaluate the success of its digital marketing campaigns, and how does this role contribute to that process?
- What is the work-life balance like for this role, and how does Unlock Health support its employees in maintaining that balance?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, work environment, and growth opportunities, with a focus on driving campaign success and client satisfaction.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your campaign management experience and successes
- Be ready to discuss your approach to mentoring and leading team members
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
