📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving paid search strategies for Uline.com to optimize campaigns and fuel traffic
- Managing text and shopping ad campaigns across multiple product lines and business areas
- Analyzing campaign performance and interpreting results to make performance improvement recommendations
- Guiding, coaching, and developing a team of Campaign Managers
- Maintaining an in-depth understanding of available tactics within ad programs on Google and Microsoft
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and mentor a team. It's ideal for experienced digital marketers looking to grow their careers in a dynamic, growing company.
📋 Key Responsibilities
✅ Manage text and shopping ad campaigns across multiple product lines and/or business areas
✅ Analyze campaign performance and interpret results to make performance improvement recommendations
✅ Guide, coach, and develop a team of Campaign Managers
✅ Maintain an in-depth understanding of available tactics within ad programs on Google and Microsoft
ASSUMPTION: This role requires a hands-on approach to campaign management, strong analytical skills, and the ability to lead and develop a team.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field. Master's degree preferred.
Experience: 3+ years of digital marketing experience directly managing paid search programs.
Required Skills:
- Proficient in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics
- Excellent communication and presentation skills
- Adaptable with strong accuracy and attention to detail
Preferred Skills:
- Experience with Google Ads Scripts and/or Google Data Studio
- Familiarity with eCommerce platforms and/or enterprise-level marketing tools
ASSUMPTION: Candidates with experience in eCommerce and/or enterprise-level marketing tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Campaign Manager role with 3-5 years of experience in the packaging and shipping industry)
Benefits:
- Complete health insurance coverage and 401(k) with 6% employer match starting day one
- Multiple bonus programs
- Paid holidays and generous paid time off
- Tuition Assistance Program that covers professional continuing education
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale - Uline is North America’s leading distributor of shipping, industrial, and packaging materials.
Company Size: 5,001-10,000 employees - Uline offers a large, growing environment with ample opportunities for career advancement.
Founded: 1980 - Uline has been a family-owned company for over four decades, with a strong commitment to its employees and customers.
Company Description:
- Uline is dedicated to providing businesses with the highest quality, in-stock products and an exceptional customer experience.
- The company's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service.
- Uline is committed to being a drug-free workplace and an equal opportunity employer.
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: http://www.uline.com
ASSUMPTION: Uline's extensive product offerings and commitment to customer service make it an attractive employer in the wholesale industry.
📊 Role Analysis
Career Level: Senior - This role is a senior-level position with significant responsibilities and leadership opportunities.
Reporting Structure: The Senior Campaign Manager will report directly to the Director of Digital Marketing and oversee a team of Campaign Managers.
Work Arrangement: On-site, with flexibility for remote work - This role requires on-site presence at the corporate headquarters, but may offer flexibility for remote work.
Growth Opportunities:
- Advancement to a Director or Manager role within the digital marketing team
- Expansion into other areas of marketing or eCommerce
- Cross-functional projects and collaborations with other departments
ASSUMPTION: Uline's large size and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate Headquarters - The corporate headquarters is located in Pleasant Prairie, WI, with a modern, collaborative work environment.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is located in southeastern Wisconsin, approximately 30 minutes north of Chicago, IL.
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions.
- Uline's corporate headquarters is conveniently located near major highways and public transportation.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The corporate headquarters offers a modern, collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Director of Digital Marketing
- Final interview with the Senior Leadership Team
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Leadership and team management abilities
- Analytical and problem-solving skills
- Communication and presentation skills
Application Tips:
- Highlight your experience with paid search campaigns and eCommerce platforms
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Paid Search, Google AdWords, Bing Ads, Google Analytics, Campaign Management, Team Leadership, Digital Marketing, eCommerce
ASSUMPTION: Uline's hiring process is designed to assess candidates' technical skills, leadership abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google AdWords
- Bing Ads
- Google Analytics
- Google Ads Scripts (preferred)
- Google Data Studio (preferred)
- eCommerce platforms (e.g., Magento, Shopify, BigCommerce)
- Enterprise-level marketing tools (e.g., Adobe Marketing Cloud, Oracle Marketing Cloud)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Candidates with experience in similar tools are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you approach managing a team and fostering their professional development?
- Can you describe a time when you analyzed campaign data to make strategic recommendations?
- How do you balance the need for data-driven decision-making with the need for innovation and creativity?
ASSUMPTION: Uline values candidates who are strong communicators, team players, and results-driven individuals with a commitment to customer service and continuous improvement.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Adapting to changes in the digital marketing landscape
- Balancing the need for data-driven decision-making with the need for innovation and creativity
- Working with a diverse range of stakeholders, including internal teams and external vendors
ASSUMPTION: The Senior Campaign Manager role at Uline presents unique challenges and opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike other senior-level marketing roles, this position focuses specifically on paid search campaigns and requires a strong analytical skillset.
- Uline's large size and diverse product offerings provide ample opportunities for career growth and development, unlike smaller organizations with more limited resources.
- This role offers the opportunity to lead a team and drive strategic decision-making, unlike more tactical or individual contributor roles.
ASSUMPTION: The Senior Campaign Manager role at Uline is unique in its focus on paid search campaigns and offers significant opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a new product line
- Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
- Managing a team of Campaign Managers to ensure consistent, high-quality campaign execution across multiple business areas
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges faced by the Senior Campaign Manager at Uline.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for Uline.com?
- What are the key priorities for this role in the first 90 days?
- How does Uline support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does Uline foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company culture, and their ability to drive strategic decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with paid search campaigns and eCommerce platforms
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
