📌 Core Information
🔹 Job Title: Senior Campaign Manager, Digital Ad Operations
🔹 Company: Horizon Media
🔹 Location: New York, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Guiding flawless tracking and reporting for digital campaigns
- Collaborating with internal and external partners for successful campaign execution
- Ensuring quality assurance of instructions and assets
- Providing ongoing campaign maintenance and monitoring
- Training and mentoring new team members
ASSUMPTION: This role requires a high level of attention to detail and strong communication skills. The ideal candidate will have experience in digital advertising operations and campaign management.
📋 Key Responsibilities
✅ Account/Campaign technical set up development and strategy – 20%
- Collaborate with internal cross-functional teams and external partners to discuss upfront campaign set up, execution, and optimization success
- Communicate and collaborate with internal teams to brainstorm floodlight/conversion strategy and execute, QA, troubleshoot within TMS platforms or communicate with client resources
✅ Implementation (or Execution) focused on: – 50%
- Accountable for campaign management across one or multiple accounts
- Ensuring Quality Assurance of instructions and assets; Provide feedback to Digital, Video, etc. team as needed
- Communicate with Media teams and/or client creative partners to recommend necessary creative changes to meet IAB and campaign specific specs
- Work with external partners to ensure tracking tags are provided for optimal measurement criteria
✅ Ongoing campaign maintenance and monitoring – 25%
- Initial point of contact to troubleshoot issues as they arise; Managing and providing the resolution of issues such as discrepancy between reporting systems and creative malfunctions
- Continuously review reporting to provide highlights and potential issues on a regular cadence
- Advocate on internal operational processes with media team by providing guidance on how to continually improve operational processes and communication channels to other teams where needed
✅ Projects – 5%
- Train and mentor new team members on the various platforms that are used within Ad Operations and account specific
- Proactively exhibit knowledge of industry standards and participating in team POVs and projects, documentation, and knowledge share to the Ad Ops team, account team and/or organization
ASSUMPTION: The role requires a strong focus on detail and the ability to work independently as well as being a team player. Excellent written and verbal communication and effective problem-solving skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required
Experience: 2-3 years of experience in digital advertising operations, campaign management
Required Skills:
- Experience in ad serving technologies such as CM (Campaign Manager), Sizmek, Innovid, Extreme Reach
- Familiarities with VVF (i.e. DoubleVerify, Integral Ad Science, Moat), Measurement (i.e. Nielsen DAR, Millward Brown, GfK, comScore, etc.), TMS (i.e. GTM, Tealium, Adobe, etc.), Analytics (i.e. Google Analytics, Adobe Analytics, etc.)
- Incredible focus and attention to detail
- Must have strong MS Office skills
- Ability to work independently as well as being a team player
- Excellent written and verbal communication and effective problem-solving skills
- Exceptional eye for detail/organizational skills
- Ability to prioritize and multi-task
- Ability to work in a dynamic, fast-pace environment
- Adaptability
Preferred Skills:
- Certifications in relevant ad serving technologies or analytics platforms
ASSUMPTION: While not explicitly stated, having a background in digital advertising or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $64,350.00 - $80,000.00 per year
Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual base salary may vary based on individual's skill sets, experience, training, education, and qualifications for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Horizon Media is a leader in driving business-based outcomes for marketers, with estimated billings of $8.7 billion and over 2,300 employees.
Company Size: Large (1,001-5,000 employees). Horizon Media is the third largest U.S. media agency according to COMvergence data.
Founded: 1989, with headquarters in New York and offices in Los Angeles and Toronto.
Company Description:
- Horizon Media is a leader in driving business-based outcomes for marketers, with estimated billings of $8.7 billion and over 2,300 employees.
- Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company.
- Consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal.
Company Specialties:
- Sports and Entertainment
- Social Media
- Media Buying
- Direct Marketing
- Social Design
- Social Buying
- Insights & Analytics
- Virtual/Augmented Reality
- SEO
- Mobile
- National & Local TV Investment
- Audio Investment
- and Creative Services
Company Website: http://www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established company with a strong reputation in the advertising industry. They value diversity, equity, and inclusion and strive to create a welcoming and empowering work environment.
📊 Role Analysis
Career Level: Mid-Level. This role requires 2-3 years of experience in digital advertising operations and campaign management.
Reporting Structure: This role reports directly to the Ad Operations Manager or similar role.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work.
Growth Opportunities:
- Training and mentoring new team members
- Proactively exhibiting knowledge of industry standards and participating in team POVs and projects
- Potential career progression to Ad Operations Manager or similar role
ASSUMPTION: This role offers opportunities for professional growth and development within the Ad Operations team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires a combination of on-site and remote work.
Office Location(s): 75 Varick Street, New York, New York 10013, US
Geographic Context:
- New York City is a major hub for the advertising industry, offering numerous networking and professional development opportunities.
- The office is located in the Hudson Square neighborhood, known for its vibrant arts and culture scene.
- The office is easily accessible by public transportation, with several subway lines and bus routes nearby.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Technical skills in ad serving technologies and analytics platforms
- Attention to detail and quality assurance skills
- Communication and problem-solving skills
- Cultural fit and alignment with Horizon Media's values
Application Tips:
- Highlight relevant experience in digital advertising operations and campaign management
- Demonstrate strong attention to detail and quality assurance skills in your resume and cover letter
- Showcase your communication and problem-solving skills through specific examples and anecdotes
- Research Horizon Media's company culture and values, and explain how your personal values align with theirs
ATS Keywords: Digital Advertising Operations, Campaign Management, Ad Serving Technologies, Quality Assurance, Attention to Detail, MS Office, Analytics, Measurement, Collaboration, Problem-Solving, Adaptability
ASSUMPTION: Horizon Media uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Ad serving technologies: CM (Campaign Manager), Sizmek, Innovid, Extreme Reach
- VVF: DoubleVerify, Integral Ad Science, Moat
- Measurement: Nielsen DAR, Millward Brown, GfK, comScore
- TMS: GTM, Tealium, Adobe
- Analytics: Google Analytics, Adobe Analytics
- MS Office
ASSUMPTION: Familiarity with these tools and technologies is required for this role. Candidates should have experience using these platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working in a team and collaborating with others?
- Do you have strong attention to detail and quality assurance skills?
- Are you adaptable and comfortable learning new tools and technologies?
- Do you align with Horizon Media's values of integrity, collaboration, innovation, accountability, and diversity, equity, and inclusion?
ASSUMPTION: Horizon Media values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- High workload and tight deadlines during peak campaign periods
- Fast-paced work environment that requires strong attention to detail and adaptability
- Potential for on-call or after-hours support for critical campaign issues
- Working with a diverse range of internal and external partners, requiring strong communication and collaboration skills
ASSUMPTION: These challenges require strong time management, prioritization, and communication skills to successfully navigate the role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital advertising operations and campaign management, rather than media buying or creative services.
- Industry-specific context: The advertising industry is dynamic and fast-paced, with constant changes in technology and best practices.
- Career path comparison: This role offers opportunities for professional growth and development within the Ad Operations team and the broader organization, with potential progression to Ad Operations Manager or similar role.
ASSUMPTION: This role requires a unique combination of technical skills, attention to detail, and communication skills, making it distinct from related positions in the advertising industry.
📝 Sample Projects
- Managing a high-profile digital campaign for a major brand, requiring close collaboration with internal and external partners to ensure successful execution and optimization
- Developing and implementing a quality assurance process for a new ad serving technology, improving campaign performance and reducing errors
- Training and mentoring new team members on the various platforms used within Ad Operations, ensuring consistent and efficient campaign management
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of technical expertise, attention to detail, and strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and work-life balance for this role?
- How does the Ad Operations team collaborate with other departments, such as Media and Creative Services?
- What opportunities are there for professional growth and development within the Ad Operations team and the broader organization?
- How does Horizon Media support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and allows you to better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Horizon Media's Careers page
- Tailor your resume and cover letter to highlight your relevant experience in digital advertising operations and campaign management
- Prepare for the interview by researching Horizon Media's company culture and values, and practicing your responses to common interview questions
- If selected for the final round, be prepared to present a portfolio or examples of your work, demonstrating your technical skills and attention to detail
- Follow up with the hiring manager or HR team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
