📌 Core Information
🔹 Job Title: Senior Campaign Manager
🔹 Company: Xometry
🔹 Location: Lexington, KY
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing auction-based optimization strategies for top-tier clients
- Analyzing campaign performance metrics to ensure alignment with client KPIs
- Collaborating with clients, sales, product, and analytics teams to achieve client goals
- Operating and managing auction-based campaigns for top clients
- Improving campaign workflows and processes for scalability and effectiveness
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and client management skills. The ideal candidate will have a proven track record in campaign management and optimization, with a strong focus on auction-based strategies.
📋 Key Responsibilities
✅ Campaign Strategy Development: Design and implement auction-based optimization strategies tailored to client needs and business objectives
✅ Performance Monitoring: Analyze campaign performance metrics to ensure alignment with client KPIs, identify opportunities for improvement, and implement actionable solutions
✅ Client Relationship Management: Collaborate with clients to understand their goals, provide regular updates, and recommend strategic adjustments for optimal outcomes
✅ Cross-Functional Collaboration: Work closely with internal teams (sales, product, analytics) to align campaign strategies with broader organizational goals
✅ Optimization Execution: Operate and manage auction-based campaigns for top clients, ensuring adherence to best practices and continuous improvement
✅ Data Analysis & Reporting: Leverage analytics tools to generate insights, track ROI, and present performance reports to stakeholders
✅ Process Improvement: Identify inefficiencies in campaign workflows and implement process enhancements for scalability and effectiveness
✅ Market Research: Stay informed about industry trends, competitor strategies, and emerging technologies to maintain competitive advantage
ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may vary depending on the client's needs and the organization's goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing or advertising campaign management, preferably with auction-based optimizations
Required Skills:
- Proven track record of managing complex campaigns across multiple channels
- Strong background in data-driven decision-making and analytic tools
- Demonstrated ability to work effectively in ambiguous situations while maintaining focus on strategic objectives
- Exceptional communication skills for presenting insights and collaborating across departments
- Ability to build relationships with clients and internal stakeholders to foster collaboration and achieve shared goals
- Knowledge of the digital advertising ecosystem, including auction dynamics and real-time bidding platforms
Preferred Skills:
- Experience with Google Analytics, Tableau, or other campaign data analysis tools
- Familiarity with the manufacturing industry or B2B marketing
ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage for the ideal candidate.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Campaign Manager role with 5-10 years of experience in the Lexington, KY area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Lexington, KY area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Xometry operates in the manufacturing industry, providing on-demand manufacturing services through its AI-enabled marketplace. The company serves a wide range of clients, from startups to Fortune 100 companies, offering capabilities such as CNC Machining, 3D Printing, Injection Molding, Sheet Metal Fabrication, Sheet Cutting, and Casting.
Company Size: Xometry has 1,001-5,000 employees, making it a mid-sized company. This size offers applicants the opportunity to work in a structured environment with established processes while still having the potential for growth and career advancement.
Founded: Xometry was founded in 2013 and is headquartered in the Washington DC - Baltimore Area. The company went public in 2020 and is listed on NASDAQ under the symbol XMTR.
Company Description:
- Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world.
- The company's proprietary technology creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies.
- Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses.
Company Specialties:
- Production Manufacturing
- Rapid Prototyping
- RFQ Service
- Supply Chain Solutions
- On-demand Manufacturing
- Large-scale Production
- Quality Assurance
- Vetted Supplier Network
- Competitive Pricing
- US Manufacturing Network
- Global Manufacturing Network
- ITAR-registered
- ISO 9001:2015
- ISO 13485:2016
- IATF 16949:2016
- AS9100D
Company Website: https://www.xometry.com
ASSUMPTION: Xometry's focus on technology and innovation makes it an attractive employer for candidates interested in working at the intersection of manufacturing and digital platforms.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in campaign management and optimization. The ideal candidate will have a proven track record of success in similar roles and be prepared to take on significant responsibilities and leadership tasks.
Reporting Structure: The Senior Campaign Manager will report directly to the Director of Campaign Management and work closely with various internal teams, including sales, product, and analytics.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work on-site 2-3 days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Xometry continues to grow, there may be opportunities for the Senior Campaign Manager to take on additional responsibilities or move into a management role.
- The company's focus on technology and innovation may also present opportunities for the candidate to gain experience in related fields, such as data analysis or product development.
- Xometry's diverse client base and wide range of manufacturing services offer the potential for the candidate to work on various projects and gain exposure to different industries.
ASSUMPTION: While Xometry is a mid-sized company, its rapid growth and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Xometry's Lexington, KY office is a modern, professional workspace designed to foster collaboration and productivity.
Office Location(s): 446 E High St, Lexington, Kentucky 40507, US
Geographic Context:
- Lexington, KY is the second-largest city in Kentucky and is known for its horse racing industry, with the Kentucky Horse Park and Keeneland Race Course being popular attractions.
- The city offers a mix of urban and rural living, with a cost of living that is lower than the national average.
- Lexington has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees expected to work on-site 2-3 days per week. The remaining days can be worked remotely, offering a balance between in-person collaboration and remote work.
ASSUMPTION: The Lexington, KY office provides a professional and collaborative work environment, with ample opportunities for growth and development. The hybrid work arrangement offers a balance between in-person collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Xometry careers portal
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth phone or video interview with the hiring manager to discuss the candidate's experience and qualifications
- Final on-site or virtual interview with the Director of Campaign Management and other key stakeholders
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Client relationship management and communication skills
- Cultural fit and alignment with Xometry's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant campaign management and optimization experience
- Be prepared to discuss specific examples of your success in managing complex campaigns and achieving client goals
- Demonstrate your familiarity with Xometry's business and the manufacturing industry
- Showcase your ability to work effectively in ambiguous situations and maintain a focus on strategic objectives
ATS Keywords: Campaign Management, Auction-Based Optimization, Data Analysis, Client Relationship Management, Cross-Functional Collaboration, Process Improvement, Market Research, Digital Advertising, Real-Time Bidding
ASSUMPTION: The interview process for this role will focus on assessing the candidate's campaign management and optimization skills, as well as their ability to work effectively in a collaborative, client-facing environment.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Campaign data analysis tools (e.g., Google Ads, Facebook Ads, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the organization's needs. However, familiarity with data analysis tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Xometry is committed to leveraging technology and data to drive continuous improvement and growth
- Customer Focus: The company prioritizes understanding and meeting the needs of its diverse client base
- Collaboration: Xometry fosters a culture of teamwork and cross-functional collaboration to achieve shared goals
- Integrity: The company is dedicated to maintaining the highest ethical standards in all aspects of its business
- Accountability: Xometry holds its employees responsible for delivering results and driving success
Work Style:
- Xometry's work environment is fast-paced and dynamic, with a focus on delivering results and driving growth
- The company values initiative, creativity, and a willingness to take on new challenges
- Xometry's hybrid work arrangement offers a balance between in-person collaboration and remote work, allowing employees to maintain a healthy work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that prioritizes innovation and customer focus?
- Are you comfortable working in a hybrid work arrangement, balancing in-person collaboration and remote work?
- Do you have a proven track record of success in managing complex campaigns and achieving client goals?
- Are you able to work effectively in ambiguous situations and maintain a focus on strategic objectives?
ASSUMPTION: Xometry's culture values innovation, customer focus, collaboration, integrity, and accountability. The ideal candidate will be able to demonstrate a strong fit with these values and thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- The Senior Campaign Manager role may require working with tight deadlines and managing multiple campaigns simultaneously
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The manufacturing industry can be subject to fluctuations in demand and supply chain disruptions, which may impact campaign performance
- The Lexington, KY office may have a smaller talent pool compared to larger metropolitan areas, potentially limiting the availability of specialized skills and expertise
ASSUMPTION: While the Senior Campaign Manager role presents unique challenges, the ideal candidate will be able to leverage their experience and skills to overcome these obstacles and drive success for Xometry and its clients.
📈 Similar Roles Comparison
- Compared to other Senior Campaign Manager roles, this position may require a higher level of industry-specific knowledge and experience in auction-based optimization strategies
- The manufacturing industry's unique dynamics and target audience may present distinct challenges and opportunities compared to other industries
- Career progression in this role may involve moving into a management or leadership position within Xometry's campaign management team or exploring opportunities in related fields, such as data analysis or product development
ASSUMPTION: While this Senior Campaign Manager role shares similarities with other campaign management positions, its focus on auction-based optimization strategies and the unique dynamics of the manufacturing industry set it apart.
📝 Sample Projects
- Developing and executing an auction-based optimization strategy for a Fortune 500 manufacturing client looking to increase market share in the aerospace industry
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting insights to stakeholders in a clear and concise manner
- Collaborating with the sales team to develop targeted campaigns for new manufacturing services or product offerings, driving revenue growth and market penetration
ASSUMPTION: The specific projects and responsibilities of the Senior Campaign Manager role may vary depending on the client's needs and the organization's goals. However, the ideal candidate will be able to demonstrate a strong track record of success in similar projects and a deep understanding of the manufacturing industry.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Xometry and how this role fits into the broader organizational structure?
- How does Xometry support the professional development and growth of its campaign management team members?
- Can you provide examples of how Xometry has adapted its campaign strategies to respond to changes in the manufacturing industry or market trends?
- How does Xometry measure the success of its campaign management team, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for the Senior Campaign Manager to collaborate with other departments or explore new areas of interest within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will not only help the candidate better understand the role and the company but also demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Xometry's careers portal
- Tailor your resume and cover letter to highlight your relevant campaign management and optimization experience, as well as your familiarity with the manufacturing industry and auction-based optimization strategies
- Prepare for your interviews by researching Xometry's business and the manufacturing industry, and be ready to discuss specific examples of your success in managing complex campaigns and achieving client goals
- If applicable, prepare examples of your work or portfolio to showcase your skills and experience in campaign management and optimization
- Follow up with the Xometry HR team one week after your final interview to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
