📌 Core Information
🔹 Job Title: (Senior) Campaign Manager (m/w/d) - Retail Media
🔹 Company: DeutschlandCard GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Hybrid (2 office days per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Planning, execution, and optimization of retail media campaigns
- Collaboration with internal teams and external partners
- Data-driven decision making and performance analysis
- Identification of media trends and innovation potential
- Representation of retail media expertise within the company
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a strong focus on data-driven marketing and performance optimization.
📋 Key Responsibilities
✅ Manage retail media campaigns from booking to operational execution
✅ Implement campaigns on various digital touchpoints (e.g., DeutschlandCard APP, Amazon DSP, Social Media, Active Agent)
✅ Monitor and analyze campaign performance for optimization
✅ Develop data-driven recommendations for performance improvement
✅ Create and maintain media plans (forecasting, budget monitoring)
✅ Collaborate with data teams, CRM, sales, and external partners/agencies
✅ Serve as the internal expert for retail media
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5+ years) in operational campaign management within retail media/commerce media
Required Skills:
- Proven experience in digital campaign execution (Display, DooH, CRM channels, Programmatic)
- Strong data analysis skills and familiarity with retail-specific KPIs
- Experience with campaign and CRM tools (e.g., Active Agent, DV360, Data Cleanrooms, The Trade Desk, Critero)
- High data affinity combined with structured working methods and a holistic view of channels and target groups
- Familiarity with media trends and ability to identify innovation potential
Preferred Skills:
- Industry-specific knowledge and relationships in the retail media world
ASSUMPTION: Candidates should have a strong background in retail media campaign management and a solid understanding of data-driven marketing.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for mid-senior level roles in Munich)
Benefits:
- Flexible working hours
- 30 days of vacation
- Health offers
- Subsidized canteen
- Extensive training opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Munich. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (201-500 employees)
Founded: 1953 (as part of Bertelsmann group)
Company Description:
- BFS finance offers factoring services, including B2B factoring, inhouse factoring, and full-service factororing
- The company aims to relieve clients' administrative burdens, accelerate cash flow, minimize risks, and maximize growth opportunities
- BFS finance focuses on understanding and supporting clients' business goals and challenges
Company Specialties:
- B2B Factoring
- Inhouse Factoring
- Factoring
- B2B BNPL
- B2B Buy-Now-Pay-Later
- Liquidity Management
- Debt Collection
- Factoring for Small and Medium-Sized Enterprises
- Full-Service Factoring
Company Website: bfs-finance.com
ASSUMPTION: BFS finance operates as a service provider within the financial services industry, focusing on supporting clients' administrative and financial needs.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Retail Media at DeutschlandCard
Work Arrangement: Hybrid (2 office days per week, with the remaining days working remotely)
Growth Opportunities:
- Potential career progression to senior or management roles within the retail media team
- Opportunities to expand responsibilities based on performance and company growth
- Possibility to gain experience in a dynamic and growing industry
ASSUMPTION: This role offers opportunities for professional growth and development within the retail media team at DeutschlandCard.
🌍 Location & Work Environment
Office Type: Modern open-space office
Office Location(s): Munich, Bavaria, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- Known for its vibrant cultural scene, high quality of life, and strong economy
- Home to numerous international companies and startups
Work Schedule: Flexible working hours with a focus on results and productivity
ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Decision and job offer
Key Assessment Areas:
- Relevant experience in retail media campaign management
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful retail media campaigns you've managed
- Research the company and role to demonstrate your enthusiasm and understanding
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Retail Media, Campaign Management, Digital Marketing, Data Analysis, Performance Optimization, CRM Tools, Retail KPIs, Media Trends, Budget Monitoring
ASSUMPTION: The application process for this role may vary, and it's essential to follow the instructions provided by the company.
🛠️ Tools & Technologies
- Campaign and CRM tools (e.g., Active Agent, DV360, Data Cleanrooms, The Trade Desk, Critero)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace)
ASSUMPTION: The required tools and technologies for this role may vary based on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Integrity and responsibility
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Agile and adaptable
- Results-focused and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach data-driven decision making in your current role?
- Can you provide an example of a successful retail media campaign you've managed, and how you optimized its performance?
- How do you ensure effective collaboration with internal teams and external partners?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills
- Dealing with tight deadlines and high-pressure situations
- Navigating a dynamic and evolving retail media landscape
- Addressing potential budget constraints and resource allocation challenges
- Balancing the needs of internal stakeholders and external partners
ASSUMPTION: This role may present unique challenges that require strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- Compared to related roles, this position requires a strong focus on data-driven marketing and performance optimization
- Industry-specific knowledge and experience in retail media are essential for success in this role
- Career progression in this field may involve transitioning to senior or management roles within the retail media team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful retail media campaign for a major FMCG client
- Optimizing campaign performance through data analysis and A/B testing
- Collaborating with cross-functional teams to create a comprehensive media plan for a new product launch
ASSUMPTION: These sample projects illustrate the types of initiatives a successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the retail media department?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the retail media industry, and how does the company address them?
- How does the company measure and track the success of retail media campaigns?
- What opportunities are there for collaboration and knowledge-sharing with other departments or external partners?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply now
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful retail media campaigns you've managed
- Research the company and role to demonstrate your enthusiasm and understanding
- Practice common interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
