Senior Campaign Manager - Paid Media Strategist (Colombia)

📌 Core Information

🔹 Job Title: Senior Campaign Manager - Paid Media Strategist (Colombia)

🔹 Company: Huble

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign development and execution across multiple channels
• Data-driven optimization and AI integration for improved performance
• Budget management and compliance for multimillion-dollar ad spend
• Cross-functional collaboration and leadership across global teams
• Supporting team growth and mentoring fellow consultants

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. Successful candidates will have a proven track record in performance marketing and managing large-scale paid media campaigns.

📋 Key Responsibilities

✅ Set clear goals and KPIs to drive measurable client growth

✅ Plan and execute multi-channel paid media campaigns across various platforms

✅ Explore new channels and tools to innovate and optimize media offering

✅ Align campaigns with buyer journeys, marketing strategies, and global ecosystems

✅ Partner with CX consultants to craft strategies that boost client performance and hit KPIs

✅ Deliver concise performance reports, highlighting results and recommending impactful optimizations

✅ Use AI tools and predictive bidding to boost ROAS

✅ Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights

✅ Manage $5M+ annual ad spend across regions, clients, and channels

✅ Ensure compliance with regulations like CAN-SPAM and GDPR

✅ Collaborate with global teams to execute and optimize campaigns across regions

✅ Lead knowledge-sharing sessions to align KPIs and campaign goals

✅ Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams

✅ Serve as a go-to resource for fellow consultants, offering feedback and suggesting improvements

✅ Lead client projects, guide team members, and ensure top-tier service

✅ Build internal expertise and create resources to support team learning

ASSUMPTION: This role requires a strong understanding of paid media strategies, data analysis, and cross-functional collaboration. Successful candidates will be able to manage large-scale campaigns, optimize performance, and drive client growth.

🎯 Required Qualifications

Education: Bachelor's in Marketing, Business Administration, or related field

Experience: Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC

Required Skills:

• Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI)
• Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar
• Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM)
• Familiar with bid automation (e.g., Python) and AI-driven ad optimization
• Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik)
• Able to set up advanced event tracking for campaign measurement
• Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency
• Strong analytical skills to interpret complex data and provide strategic insights

Preferred Skills:

• Fluency in Spanish (for better communication with local teams and clients)
• Experience working with remote, multicultural teams

ASSUMPTION: Successful candidates will have a strong background in paid media strategies, data analysis, and cross-functional collaboration. They will be able to manage large-scale campaigns, optimize performance, and drive client growth.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards for Senior Campaign Managers in Colombia, the estimated salary range is COP 60,000,000 - COP 80,000,000 per year (USD 16,000 - USD 22,000).

Benefits:

• Health insurance
• Retirement plan
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Colombia. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Huble is a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses to move faster, adapt smarter, and innovate freely by building their business around HubSpot’s CRM.
• Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 150+ employees.
• Boasting almost 15 years of experience and 500+ successful HubSpot CRM implementations, Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.

Company Specialties:

• Search Engine Optimisation
• Social Media Marketing
• Web Development
• Lead Nurturing & Marketing Automation
• Analysis and Measurement
• Inbound Marketing
• HubSpot
• Lead Generation
• HubSpot Training

Company Website: http://www.huble.com

ASSUMPTION: Huble is a well-established global consultancy with a strong focus on HubSpot and AI-driven marketing strategies. They offer a range of services to mid-market and enterprise businesses, enabling them to move faster, adapt smarter, and innovate freely.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the VP of Media Strategy and collaborates with the VP of Media Performance, working closely with a multicultural team of 10.

Work Arrangement: Remote OK, with flexible hours and the option to work from one of Huble's international offices.

Growth Opportunities:

• Potential to lead client projects and guide team members
• Opportunities for professional development and internal promotions
• Exposure to global teams and diverse cultural markets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead client projects, mentor team members, and gain exposure to global teams and diverse cultural markets.

🌍 Location & Work Environment

Office Type: Remote-friendly with international offices

Office Location(s): 30 Stamford Street, South Bank, England SE1 9LQ, GB; 140 Robinson Rd, Central Business District, Singapore 068907, SG; Schwanthalerstraße 13, Aufgang II, Munich, Bavaria 80336, DE; Belmont Road, Rondebosch, Cape Town, 7700, ZA; 3304 N Lincoln Ave, Chicago, Illinois 60657, US

Geographic Context:

• Colombia is a vibrant and diverse country with a growing economy and a strong focus on technology and innovation.
• The role is remote, allowing for flexibility in work location within Colombia.
• Huble's international offices provide opportunities for travel and collaboration with global teams.

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: This role offers a flexible work environment with the option to work remotely or from one of Huble's international offices. The geographic context of Colombia provides a vibrant and diverse work environment with opportunities for growth and collaboration.

💼 Interview & Application Insights

Typical Process:

• 1st Interview (30 min) - Focus on understanding the candidate's experience and fit for the role
• Take Home Assessment - Assess the candidate's skills and knowledge in paid media strategies and data analysis
• Presentation Interview (60 min) - Evaluate the candidate's ability to present data-driven insights and strategic thinking
• Final Interview (30 min) - Discuss the candidate's cultural fit and answer any remaining questions

Key Assessment Areas:

• Paid media strategies and campaign development
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Strategic thinking and problem-solving
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience and achievements in paid media strategies and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare for the take-home assessment by reviewing relevant tools and platforms
• Research Huble's company culture and values to demonstrate your cultural fit

ATS Keywords: Paid Media Strategies, Performance Marketing, Data Analysis, Budget Management, Cross-Functional Collaboration, Campaign Development, AI Integration, Customer Lifecycle Reporting, Web Analytics, Event Tracking, Cultural Market Tailoring, Strategic Thinking, Communication, Adaptability, Team Mentorship, Knowledge Sharing

ASSUMPTION: The interview process is designed to assess the candidate's skills, knowledge, and cultural fit for the role. Successful candidates will demonstrate a strong background in paid media strategies, data analysis, and cross-functional collaboration.

🛠️ Tools & Technologies

• HubSpot Ads Add-On
• Salesforce Marketing Cloud
• Looker Studio
• Power BI
• Google Tag Manager
• GA4
• Amplitude
• Piwik
• Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk)
• Bid automation tools (e.g., Python)

ASSUMPTION: This role requires proficiency in various paid media platforms, data visualization tools, and web analytics tools. Successful candidates will have experience using these tools and be able to optimize campaigns for improved performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• Expert

Work Style:

• Data-driven
• Strategic
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you ensure that your paid media strategies align with the broader marketing strategy and client performance goals?
• How do you approach collaborating with cross-functional teams across diverse cultural markets?
• How do you stay up-to-date with the latest trends and tools in paid media strategies and data analysis?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Huble's company values and work style. They will be able to assess their own cultural fit and adapt their approach to align with the company's priorities.

⚠️ Potential Challenges

• Managing large-scale campaigns across diverse cultural markets
• Optimizing performance in a fast-paced, high-impact environment
• Collaborating with global teams across different time zones
• Adapting to new channels and tools to innovate and optimize media offering

ASSUMPTION: This role presents several challenges, including managing large-scale campaigns, optimizing performance, and collaborating with global teams. Successful candidates will be able to adapt to these challenges and thrive in a fast-paced, high-impact environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic campaign development and execution, data-driven optimization, and cross-functional collaboration across global teams.
• Industry-specific context: The advertising industry is dynamic and ever-evolving, with a strong focus on data-driven strategies and cross-functional collaboration.
• Career path comparison: This role offers significant growth opportunities, including the chance to lead client projects, mentor team members, and gain exposure to global teams and diverse cultural markets.

ASSUMPTION: This role is unique in its focus on strategic campaign development and execution, data-driven optimization, and cross-functional collaboration across global teams. Successful candidates will have a strong background in paid media strategies, data analysis, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a multi-channel paid media campaign for a global enterprise client, driving measurable growth and optimizing performance across diverse cultural markets
• Analyzing campaign data to uncover insights and optimize performance, using tools like GA4, Amplitude, and Looker Studio
• Collaborating with cross-functional teams to align paid media strategies with marketing strategies and client performance goals, driving measurable results and exceeding KPIs

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Successful candidates will have experience in developing and executing paid media campaigns, analyzing campaign data, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the specific challenges they face in their paid media strategies?
• How does the team collaborate with other departments and global offices to ensure consistent brand messaging and campaign performance?
• What are the most significant trends and challenges in the paid media landscape, and how does Huble approach them?
• How does Huble support the professional development and growth of its employees, particularly in the area of paid media strategies and data analysis?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company, and the industry. Successful candidates will demonstrate a strong understanding of the key responsibilities and required skills for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare for the take-home assessment by reviewing relevant tools and platforms
• Research Huble's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.