Senior Campaign Manager - Paid Media Strategist (Costa Rica)

📌 Core Information

🔹 Job Title: Senior Campaign Manager - Paid Media Strategist (Costa Rica)

🔹 Company: Huble

🔹 Location: Costa Rica (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign development and execution across multiple channels
• Data-driven optimization and AI integration for improved performance
• Budget management and compliance for multimillion-dollar campaigns
• Cross-functional collaboration and leadership within global teams
• Supporting team growth and mentoring fellow consultants

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. Candidates should be comfortable working remotely and managing global teams.

📋 Key Responsibilities

✅ Set clear goals and KPIs to drive measurable client growth

✅ Plan and execute multi-channel paid media campaigns across various platforms

✅ Explore new channels and tools to innovate and optimize media offering

✅ Align campaigns with buyer journeys, marketing strategies, and global ecosystems

✅ Partner with CX consultants to craft strategies that boost client performance and hit KPIs

✅ Deliver concise performance reports, highlighting results and recommending impactful optimizations

✅ Use AI tools and predictive bidding to boost ROAS

✅ Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights

✅ Manage $5M+ annual ad spend across regions, clients, and channels

✅ Ensure compliance with regulations like CAN-SPAM and GDPR

✅ Drive cost-saving strategies without compromising campaign performance

✅ Collaborate with global teams to execute and optimize campaigns across regions

✅ Lead knowledge-sharing sessions to align KPIs and campaign goals

✅ Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams

✅ Serve as a go-to resource for fellow consultants

✅ Offer feedback and suggest improvements to current methodologies and processes

✅ Lead client projects, guide team members, and ensure top-tier service

✅ Build internal expertise and create resources to support team learning

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Bachelor's in Marketing, Business Administration, or related field.

Experience: Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC.

Required Skills:

• Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI)
• Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar
• Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM)
• Familiar with bid automation (e.g., Python) and AI-driven ad optimization
• Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik)
• Able to set up advanced event tracking for campaign measurement
• Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency
• Strong analytical skills to interpret complex data and provide strategic insights

Preferred Skills:

• Fluency in Spanish
• Experience working with global teams and managing remote projects

ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving results for international campaigns.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (Estimated based on experience level and market rates for the role in Costa Rica)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for the role in Costa Rica. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Huble is a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses to move faster, adapt smarter, and innovate freely by building their business around HubSpot’s CRM.

Company Size: Huble has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Huble was founded in 2012 and has since grown to become HubSpot’s 2024 global partner of the year.

Company Description:

• Huble is committed to security and quality, with certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 150+ employees.
• With almost 15 years of experience and 500+ successful HubSpot CRM implementations, Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.

Company Specialties:

• Search Engine Optimisation
• Social Media Marketing
• Web Development
• Lead Nurturing & Marketing Automation
• Analysis and Measurement
• Inbound Marketing
• HubSpot
• Lead Generation
• HubSpot Training

Company Website: www.huble.com

ASSUMPTION: Huble's global presence and expertise in HubSpot make it an attractive option for candidates seeking to work with a well-established, international consultancy.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in paid media strategies and campaign management.

Reporting Structure: The Senior Campaign Manager will report directly to the VP of Media Strategy and work closely with the VP of Media Performance.

Work Arrangement: This role is remote and requires the ability to work independently and collaborate with global teams across different time zones.

Growth Opportunities:

• Potential to lead client projects and guide team members
• Opportunities to build internal expertise and create resources for team learning
• Possibility to advance to a leadership role within the Paid Media team

ASSUMPTION: This role offers significant growth opportunities for candidates looking to develop their skills and advance their careers in paid media strategy and campaign management.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from one of Huble's international offices)

Office Location(s): Costa Rica (Remote), with additional offices in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa

Geographic Context:

• Costa Rica is known for its biodiversity, natural beauty, and stable political environment
• The country offers a high quality of life, with access to affordable healthcare and education
• Costa Rica's time zone (CST) allows for effective collaboration with teams in North and South America, Europe, and Asia

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate global team collaboration

ASSUMPTION: Working remotely from Costa Rica offers candidates the opportunity to enjoy a high quality of life while collaborating with global teams and working for an international consultancy.

💼 Interview & Application Insights

Typical Process:

• 1st Interview (30 min) - Focus on understanding the candidate's experience and fit for the role
• Take Home Assessment - Assess the candidate's technical skills and problem-solving abilities
• Presentation Interview (60 min) - Evaluate the candidate's presentation skills and strategic thinking
• Final Interview (30 min) - Discuss the candidate's cultural fit and answer any remaining questions

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Budget management and cost-saving strategies
• Cross-functional collaboration and leadership
• Cultural awareness and adaptability

Application Tips:

• Highlight relevant experience and achievements in paid media strategies and campaign management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for the take-home assessment by reviewing relevant tools and platforms mentioned in the job description
• Research Huble's company culture and values to demonstrate your cultural fit during the interview process

ATS Keywords: Paid Media Strategies, Performance Marketing, Data Analysis, Budget Management, Cross-Functional Collaboration, Campaign Development, AI Integration, Search Ads, Social Media Ads, Programmatic Advertising, Customer Lifecycle Reporting, Web Analytics, Event Tracking, Cultural Market Tailoring, Strategic Thinking, Communication Skills

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit for the role and Huble's company culture.

🛠️ Tools & Technologies

• HubSpot Ads Add-On
• Salesforce Marketing Cloud
• Looker Studio
• Power BI
• Google Tag Manager
• GA4
• Amplitude
• Piwik
• Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and optimize paid media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Results-focused

Work Style:

• Adaptable and flexible
• Strategic and analytical
• Strong communication and collaboration skills
• Results-driven and proactive

Self-Assessment Questions:

• Do you have experience working with global teams and managing remote projects?
• Are you comfortable working independently and taking initiative to drive results?
• Do you have strong analytical skills and the ability to interpret complex data?
• Are you able to adapt your communication style to different cultural contexts?

ASSUMPTION: Candidates who align with Huble's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing large-scale budgets and ensuring campaign performance across diverse cultural markets
• Collaborating effectively with global teams across different time zones
• Keeping up with the latest trends and best practices in paid media strategies and campaign management
• Balancing multiple responsibilities and deadlines while working remotely

ASSUMPTION: These challenges require strong project management skills, adaptability, and a results-driven approach to succeed in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic campaign development and execution across multiple channels, as well as its requirement for strong data analysis and interpretation skills
• Industry-specific context: The paid media landscape is constantly evolving, with new channels and tools emerging regularly. Candidates should be comfortable learning and adapting to new platforms and technologies
• Career path comparison: This role offers opportunities for growth and advancement within Huble's Paid Media team, as well as potential career paths in marketing, advertising, or consulting

ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel paid media campaign for a global enterprise client, driving measurable results and exceeding KPIs
• Optimizing a social media advertising campaign for a mid-market client, improving ROAS by 25% through data-driven insights and A/B testing
• Managing a multimillion-dollar budget for a programmatic advertising campaign, ensuring compliance with regulations and driving cost savings without compromising performance

ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges candidates can expect to face in this role, as well as the opportunities for driving meaningful results and contributing to client success.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing a client project from start to finish?
• How does the Paid Media team collaborate with other departments, such as CX and creative, to deliver integrated marketing solutions?
• What opportunities are there for professional development and growth within the Paid Media team and Huble more broadly?
• How does Huble support work-life balance for remote employees?
• What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the take-home assessment by reviewing relevant tools and platforms mentioned in the job description
• Research Huble's company culture and values to demonstrate your cultural fit during the interview process
• Follow up with the hiring manager within one week of submitting your application to express your interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.