- Managing national and international client accounts in the Paid Social area
- Planning, budgeting, implementation, and control of campaigns on platforms like Meta, TikTok, and Pinterest
- Monitoring, optimizing, reporting, and analyzing campaigns while providing actionable insights to clients
- Collaborating with clients, customer service, and digital planning teams
- Staying up-to-date with new products, beta-testings, and special formats from social media platforms
ASSUMPTION: This role requires a strong understanding of Paid Social advertising and a proven track record in managing client accounts. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
- Campaign Management: Independently manage national and international client accounts in the Paid Social area, overseeing the planning, budgeting, implementation, and control of campaigns on platforms like Meta, TikTok, and Pinterest.
- Client Interaction: Act as the primary point of contact for clients, ensuring their needs are met and providing regular updates on campaign progress.
- Campaign Optimization: Monitor, optimize, report, and analyze campaigns, using data-driven insights to improve performance and maximize ROI.
- Platform Collaboration: Work closely with social media platforms to stay informed about new products, beta-testings, and special formats, and represent client interests in these collaborations.
- Teamwork: Collaborate with clients, customer service, and digital planning teams to ensure campaigns align with overall marketing strategies and deliver desired results.
ASSUMPTION: The ideal candidate will have experience in managing Paid Social campaigns, strong analytical skills, and the ability to build and maintain effective working relationships with clients and internal teams.
🎯 Required Qualifications
- Education: Relevant degree in marketing, communications, or a related field (e.g., Bachelor's or Master's degree)
- Experience: 5-10 years of experience in Paid Social campaign management, with a proven track record in managing client accounts
- Required Skills:
- Proficiency in Paid Social advertising formats (Meta, TikTok, Pinterest, Snapchat, LinkedIn, and XING)
- Strong analytical skills and data-driven mindset
- Excellent communication skills in German and English
- Strong organizational skills and ability to work independently
- Proven ability to manage client relationships and meet client needs
- Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with project management methodologies (e.g., Agile, Scrum)
- Knowledge of SQL or other data query languages
ASSUMPTION: Candidates with a background in digital marketing, advertising agencies, or similar environments will be well-suited to this role. Relevant industry certifications (e.g., Google Ads, Facebook Blueprint) are a plus but not required.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience level and industry standards for the role and location)
- Benefits:
- Minimum 30 days of annual leave
- Flexible working arrangements, including workation options
- Leisure compensation account
- Mental health and well-being offers
- Individual development opportunities, including an extensive e-learning catalog and language learning platform
- EdenredTicketPlus
- Company pension scheme
- Corporate benefits
- Childcare subsidy for non-school-aged children
- Comprehensive technical equipment for remote work (laptop, mouse, keyboard, monitor, headset, etc.)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
Company Context
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: 1961 (as part of Interpublic Group)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of its clients. The company employs over 18,000 marketing communication professionals in more than 130 countries, serving a broad portfolio of industry sectors.
- Company Specialties: Media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile advertising, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising.
Role Analysis
- Career Level: Mid-career to senior-level position
- Reporting Structure: Reports directly to the team lead or manager, with potential supervision of junior team members
- Work Arrangement: Hybrid (combination of on-site and remote work)
- Growth Opportunities: Potential career progression within the Paid Social team or broader IPG Mediabrands organization, depending on performance and business needs
- Location: Hamburg, Germany, with potential for remote work or workation options
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. The ideal candidate will be open to new challenges and eager to learn and adapt in a dynamic work environment.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location: Hamburg, Germany, with potential for remote work or workation options
- Geographic Context: Hamburg is the second-largest city in Germany, known for its vibrant cultural scene, historic architecture, and proximity to the North Sea. The city offers a high quality of life, with a strong economy, excellent public transportation, and numerous parks and recreational facilities.
- Work Schedule: Flexible, with a focus on results and productivity rather than strict hours. The company offers a hybrid work arrangement, allowing employees to balance work and personal responsibilities.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by one or more interviews with hiring managers and/or team members. Depending on the role, there may also be assessments or case studies to evaluate the candidate's skills and fit for the position.
- Key Assessment Areas: Technical skills in Paid Social advertising, analytical and problem-solving abilities, communication and interpersonal skills, cultural fit, and alignment with the company's values and mission.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the Paid Social advertising landscape and industry trends
- Demonstrate your ability to manage client relationships and work effectively in a team environment
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ASSUMPTION: The interview process for this role will likely focus on evaluating the candidate's technical skills, industry knowledge, and cultural fit within the IPG Mediabrands organization.
🛠 Cultural Fit Considerations
- Company Values: IPG Mediabrands values include collaboration, creativity, and a commitment to delivering results for clients. The ideal candidate will be able to work effectively in a team environment, contribute innovative ideas, and consistently deliver high-quality work.
- Work Style: The company encourages a flexible, results-driven work environment, with a focus on collaboration, innovation, and continuous learning. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to adapt to changing priorities and workloads.
- Self-Assessment Questions:
- How do you approach working with clients, and how do you ensure their needs are met?
- Can you provide an example of a time when you had to manage a difficult client relationship, and how did you handle it?
- How do you stay up-to-date with industry trends and new tools in the Paid Social advertising landscape?
- Can you describe a time when you had to learn a new skill or tool quickly to complete a project or task?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong understanding of IPG Mediabrands' values and work style, and provide specific examples of how their skills and experiences align with these factors.
⚠️ Potential Challenges
- Role-specific Challenges: Managing multiple client accounts simultaneously, balancing short-term campaign needs with long-term strategic goals, and staying up-to-date with the rapidly evolving Paid Social advertising landscape.
- Company-specific Challenges: Working in a large, global organization with diverse teams and stakeholders, navigating complex internal structures, and balancing the needs of multiple clients and internal teams.
- Industry-specific Challenges: Keeping up with industry trends and new tools, managing client expectations in a dynamic market, and ensuring consistent, high-quality performance across multiple campaigns and platforms.
ASSUMPTION: The ideal candidate will be able to identify and address these challenges proactively, demonstrating strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on Paid Social advertising, while similar roles may encompass a broader range of digital marketing channels or have a more generalist focus on campaign management.
- Industry-specific Context: Paid Social advertising is a rapidly growing and evolving field, with new platforms, tools, and best practices emerging constantly. This role requires a deep understanding of the Paid Social landscape and a commitment to staying current with industry trends.
- Career Path Comparison: This role offers opportunities for specialization in Paid Social advertising and potential career progression within the Paid Social team or broader IPG Mediabrands organization. Similar roles may offer different career paths, depending on the organization's structure and focus.
ASSUMPTION: The ideal candidate will be able to articulate the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Project Example 1: Developing and executing a cross-platform Paid Social campaign for a major retail client, targeting multiple audiences and optimizing performance based on real-time data analysis.
- Project Example 2: Collaborating with a global brand to create a localized Paid Social advertising strategy, tailored to specific regional markets and cultural nuances.
- Project Example 3: Managing a Paid Social advertising budget for a non-profit organization, maximizing ROI and driving awareness for a critical social cause.
ASSUMPTION: These project examples illustrate the diverse and challenging nature of Paid Social advertising campaigns, requiring strong analytical skills, creativity, and adaptability from the campaign manager.
❓ Key Questions to Ask During Interview
- Role-specific Questions:
- Can you describe a time when you had to manage a complex Paid Social campaign, and how did you ensure its success?
- How do you approach optimizing Paid Social campaigns based on real-time data analysis?
- Can you provide an example of a time when you had to collaborate with a client or internal team to achieve a shared goal?
- Company-specific Questions:
- How do you see this role fitting into the broader IPG Mediabrands organization, and how do you plan to contribute to its success?
- What aspects of IPG Mediabrands' work culture appeal to you, and how do you think you can thrive in this environment?
- Industry-specific Questions:
- How do you stay up-to-date with industry trends and new tools in the Paid Social advertising landscape?
- Can you describe a time when you had to adapt to a significant change in the Paid Social advertising market, and how did you respond?
- Personal Growth Questions:
- What aspects of this role do you find most exciting, and how do you plan to develop your skills in these areas?
- How do you approach setting and achieving personal and professional development goals?
ASSUMPTION: These interview questions are designed to evaluate the candidate's technical skills, industry knowledge, cultural fit, and potential for growth and development within the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview process by researching the company, industry, and role-specific requirements
- Follow up with the hiring manager after the interview, expressing your interest in the role and addressing any concerns or questions that may have arisen during the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
