📌 Core Information
🔹 Job Title: (Senior) Campaign Marketing Manager (Maternity cover - FTC)
🔹 Company: FREENOW
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Fixed-term contract (16 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for driver acquisition, engagement, and retention
- Collaborating with cross-functional teams to align marketing initiatives with business objectives
- Monitoring and analyzing campaign performance to optimize results
- Identifying partnership opportunities to enhance driver perks
- Working with creative teams to refine messaging and visuals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, multinational team environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to acquire, engage, and retain drivers on the platform
✅ Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives
✅ Monitor and analyze campaign performance to optimize results and recommend strategies
✅ Support local country marketing leads and operations teams with driver communications
✅ Help markets implement on-car advertising strategies to meet goals
✅ Identify partnership opportunities to bring additional perks for drivers
✅ Work with creative brand hub and product marketing teams to refine messaging and visuals
✅ Continuously identify opportunities for the company to acquire new drivers and increase engagement
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and data-driven decision making to ensure successful campaign execution and optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: +5 years of experience in customer marketing, communications, or engagement roles
Required Skills:
- Proven track record of delivering measurable business results
- Strong familiarity with Customer Relationship Management (CRM) technologies
- Excellent communication and written skills in English; other languages are a plus
- Ability to work well in a team and collaborate effectively with cross-functional stakeholders
Preferred Skills:
- Experience in the mobility or related industries
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (pro-rated for 16-month contract)
Benefits:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and/or special leave policies
- WeRoad partnership
- Birthday, 24th, and 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
- Plus more local benefits depending on your work location
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London, considering the experience level and contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities
- The app provides various mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport
- FREENOW partners with numerous mobility brands and aggregates their offering to make urban mobility more efficient and sustainable
Company Specialties:
Company Website: http://www.free-now.com
ASSUMPTION: FREENOW's focus on multiple mobility services and partnerships allows for diverse marketing opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and impact
Reporting Structure: This role reports to the Driver Marketing Team Lead and collaborates with cross-functional teams, including Product, Operations, and Communications
Work Arrangement: On-site, full-time position with flexible working arrangements
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- Chance to grow within the Driver Marketing team or explore other roles within FREENOW
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: On-site, with flexible working arrangements
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant job market and diverse cultural scene
- The city offers excellent opportunities for networking and professional growth
- London has a well-connected public transportation system, making it easy to commute to work
Work Schedule: Full-time, with flexible working arrangements
ASSUMPTION: The on-site work arrangement in London provides opportunities for face-to-face collaboration and immersion in the local market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the Driver Marketing Team Lead
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of FREENOW's business and the driver marketing landscape
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Driver Marketing, Customer Acquisition, Customer Engagement, Customer Retention, CRM, Marketing Strategies, Cross-functional Collaboration, Performance Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the Driver Marketing team.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Sustainable
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a customer-centric mindset and a passion for creating engaging experiences?
ASSUMPTION: Candidates who align with FREENOW's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in market conditions and business priorities
- Navigating a large, multinational organization with diverse teams
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on driver-specific marketing strategies compared to broader customer acquisition or retention roles
- FREENOW's multi-mobility platform offers unique marketing opportunities and challenges compared to traditional taxi or ride-hailing companies
- Career progression may involve moving into more senior marketing roles or exploring other functions within FREENOW
ASSUMPTION: This role offers a unique blend of marketing responsibilities and industry-specific context, setting it apart from similar positions in other companies.
📝 Sample Projects
- Developing and executing a targeted driver acquisition campaign in a new market
- Analyzing driver engagement data to identify trends and optimize retention strategies
- Collaborating with the creative brand hub to refine messaging and visuals for driver communications
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Driver Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams, such as Product and Operations?
- What are the most challenging aspects of working in the Driver Marketing team?
- How does FREENOW support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research FREENOW's business and the driver marketing landscape to demonstrate your understanding
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
