📌 Core Information
🔹 Job Title: Senior Campaign Operations Specialist
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4+ days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading multi-channel marketing campaign execution, optimization, and measurement
- Collaborating with various stakeholders to enhance campaign effectiveness
- Managing workflows, triggers, and automation sequences to improve campaign efficiency
- Ensuring compliance with data privacy regulations and internal governance policies
- Educating and training marketing teams on best practices for automation and campaign execution
ASSUMPTION: This role requires a strong background in marketing automation, campaign execution, and performance tracking. The ideal candidate will have experience working with marketing automation platforms, CRM systems, and data integration.
📋 Key Responsibilities
✅ Own end-to-end execution of digital marketing campaigns across multiple channels
✅ Work closely with stakeholders to translate business and marketing objectives into actionable multi-channel campaigns
✅ Develop and manage workflows, triggers, and automation sequences to improve campaign efficiency and engagement
✅ Ensure compliance with data privacy regulations and internal governance policies
✅ Educate and train marketing teams on best practices for automation, data-driven decision-making, and campaign execution
✅ Oversee CRM integration with Salesforce and configuration of marketing tools
✅ Optimize marketing automation processes and identify opportunities for improvements
✅ Develop and maintain dashboards and reports to track campaign performance, funnel efficiency, and marketing ROI
✅ Implement multi-touch attribution models to measure the impact of different marketing channels
✅ Recommend enhancements to improve targeting, personalization, and overall campaign effectiveness
ASSUMPTION: This role involves a high degree of collaboration with various teams, including Marketing, Sales, Data/Analytics, Engineering, and IT. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing operations, campaign execution, or related roles
Required Skills:
- Hands-on experience with marketing automation platforms (Marketing Cloud, Pardot, or similar)
- Strong understanding of CRM systems (Salesforce) and data integration
- Proficiency in email marketing, segmentation, lead nurturing, and campaign reporting
- Analytical mindset with experience in A/B testing, data visualization, and performance tracking
- Excellent project management skills with the ability to multitask and meet deadlines
Preferred Skills:
- Basic knowledge of HTML, CSS, and SQL for email and landing page troubleshooting
- Certifications in Marketo, HubSpot, Salesforce, or Google Analytics
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's primary language of operation.
💰 Compensation & Benefits
Salary Range: $110,000 - $176,000 annually (based on Snap's pay zones and the candidate's location)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: 40 hours per week, with a flexible work arrangement requiring 4+ days in the office
ASSUMPTION: The salary range provided is based on Snap's pay zones and may vary depending on the candidate's location and experience level. The company offers a comprehensive benefits package, including equity in the form of RSUs.
📌 Applicant Insights
🔍 Company Context
Industry: Snap operates in the Software Development industry, focusing on augmented reality and technology. The company is known for its visual messaging app, Snapchat, and AR glasses, Spectacles.
Company Size: Snap has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.
Founded: Snap was founded in 2011 and has since grown to become a publicly traded company with a global presence.
Company Description:
- Snap believes that the camera presents the greatest opportunity to improve the way people live and communicate
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together
- Snap's three core products are Snapchat, Lens Studio, and Spectacles
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap is a well-established company with a strong brand and a focus on innovation and creativity. The company values diversity, inclusion, and collaboration, as reflected in its company culture and employee benefits.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing operations and campaign execution.
Reporting Structure: The Senior Campaign Operations Specialist will report directly to the Manager of Campaign Operations and collaborate with various teams, including Marketing, Sales, Data/Analytics, Engineering, and IT.
Work Arrangement: This role is a hybrid position, requiring employees to work in the office for 4+ days per week.
Growth Opportunities:
- Potential career progression into management or leadership roles within the Marketing or Operations departments
- Opportunities to work on high-impact projects and campaigns, driving business outcomes and contributing to the company's success
- Access to professional development resources and training to enhance skills and advance career growth
ASSUMPTION: Snap offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development. The company values employee growth and provides resources to support career advancement.
🌍 Location & Work Environment
Office Type: Snap's headquarters is located in Santa Monica, California, with additional offices in cities around the world.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US
Geographic Context:
- Los Angeles is a large metropolitan area with a diverse population and a thriving tech industry
- The city offers a range of cultural, recreational, and entertainment options, as well as a mild Mediterranean climate
- Snap's headquarters is located in the heart of Santa Monica, providing easy access to beaches, parks, and other amenities
Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the option to work remotely for up to 3 days per week.
ASSUMPTION: Snap's work environment is collaborative, innovative, and fast-paced. The company values diversity, inclusion, and work-life balance, offering employees a flexible and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site interview with a panel of stakeholders
- Final interview with the Director of Campaign Operations
Key Assessment Areas:
- Technical expertise in marketing automation, campaign execution, and data analysis
- Problem-solving skills and the ability to think critically and strategically
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Adaptability and the ability to thrive in a fast-paced, dynamic work environment
Application Tips:
- Highlight relevant experience and achievements in marketing operations, campaign execution, and performance tracking
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission and values
- Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Snap's products and services
- Research Snap's company culture and be prepared to discuss how your personal values align with the company's mission and values
ATS Keywords: Marketing automation, campaign execution, performance tracking, CRM systems, data integration, email marketing, segmentation, lead nurturing, A/B testing, data visualization, project management, digital advertising, HTML, CSS, SQL
ASSUMPTION: Snap's application process is competitive and thorough, designed to identify the most qualified candidates for the role. Applicants should be prepared to demonstrate their technical expertise, problem-solving skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketing Cloud, Pardot)
- CRM systems (e.g., Salesforce)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Snap uses a variety of tools and technologies to support its marketing operations and campaign execution efforts. Applicants should be comfortable working with marketing automation platforms, CRM systems, and other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Kind: Snap values kindness, empathy, and a positive work environment
- Smart: The company values intelligence, creativity, and a data-driven approach to decision-making
- Creative: Snap encourages innovation, experimentation, and a willingness to take risks
Work Style:
- Collaborative: Snap values a team-oriented work environment, with a focus on cross-functional collaboration and communication
- Fast-paced: The company operates in a dynamic and fast-changing industry, requiring employees to adapt quickly and thrive under pressure
- Data-driven: Snap values a data-driven approach to decision-making, with a focus on performance tracking and continuous improvement
Self-Assessment Questions:
- Do you align with Snap's core values of being kind, smart, and creative?
- Are you comfortable working in a fast-paced, collaborative, and data-driven work environment?
- Do you have experience working with marketing automation platforms, CRM systems, and other relevant tools and technologies?
ASSUMPTION: Snap values a diverse and inclusive work environment, with a focus on hiring candidates who align with the company's mission and values. Applicants should be prepared to discuss their fit with the company's culture and work style.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry, requiring adaptability and quick decision-making
- Managing multiple stakeholders and balancing competing priorities
- Ensuring compliance with data privacy regulations and internal governance policies
- Keeping up with the latest marketing automation trends and technologies
- Balancing work-life integration in a hybrid work environment
ASSUMPTION: Snap's work environment can be challenging at times, requiring employees to adapt quickly and thrive under pressure. However, the company offers a supportive and collaborative work environment, with ample opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on campaign execution and optimization, requiring a higher degree of technical expertise and experience
- Snap's focus on data-driven decision-making and performance tracking sets it apart from other companies in the industry
- Career progression in this role may lead to management or leadership positions within the Marketing or Operations departments, offering opportunities for growth and advancement
ASSUMPTION: Snap's marketing operations role is unique in its focus on campaign execution, optimization, and measurement. Applicants should be prepared to demonstrate their technical expertise and experience in this specific area.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new product launch
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Implementing a multi-touch attribution model to measure the impact of different marketing channels on revenue generation
ASSUMPTION: Snap's marketing operations role involves a wide range of projects and initiatives, requiring applicants to demonstrate their technical expertise and experience in campaign execution, optimization, and measurement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Marketing, Sales, Data/Analytics, Engineering, and IT?
- What are the biggest challenges facing the marketing operations team, and how can this role help address them?
- How does Snap support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Snap's interview process is designed to assess the candidate's technical expertise, problem-solving skills, and cultural fit with the company. Applicants should be prepared to ask insightful questions and demonstrate their understanding of the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and Snap's mission and values
- Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Snap's products and services
- Research Snap's company culture and be prepared to discuss how your personal values align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
