📌 Core Information
🔹 Job Title: Senior Campaign Planner
🔹 Company: Thomson Reuters
🔹 Location: Ann Arbor, MI; Frisco, TX; Eagan, MN
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving retention-focused marketing strategies for existing customers
- Managing customer lifecycle nurture campaigns across multiple segments
- Collaborating with cross-functional teams to align lifecycle messaging with client needs
- Optimizing campaign performance and budget management
- Identifying gaps in the customer journey and creating digital campaigns to improve conversions
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on customer retention and expansion.
📋 Key Responsibilities
✅ Build and execute customer lifecycle nurture campaigns for key segments, including small and mid-sized firms (SMB)
✅ Lead SafeSend’s customer expansion marketing program, managing campaign strategy, execution, and optimization to drive product adoption and upgrades
✅ Own budget and performance for customer retention campaigns
✅ Coordinate with product marketing, content, and customer success to align lifecycle messaging with client needs and timing
✅ Collaborate closely with executive leadership and customer success to ensure campaign triggers are aligned and support broader business goals
✅ Work with revenue operations to define and track KPIs for retention and expansion campaigns
✅ Identify gaps in the customer journey and create digital campaigns to improve conversions, engagement, and upgrades
✅ Assist marketing team with daily tasks and play a key supporting role in a variety of projects
ASSUMPTION: This role involves a high degree of project management, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: 5+ years of experience in B2B campaign management, with specific experience in lifecycle or customer marketing
Required Skills:
- Proven expertise in Customer Lifecycle Marketing (CLM)
- Strong project management skills with the ability to manage multiple campaigns
- Ability to contribute to global, regional, or segment-level marketing strategies while applying strong planning and execution discipline
- Working knowledge of email marketing platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Asana)
- Data-driven mindset with experience analyzing campaign results and iterating for improvement
- Collaborative, proactive, and eager to work across teams
- Ability to maintain flexibility and positive attitude during organizational changes and process evolution
- Ability to quickly pivot strategies based on new requirements and work with a growth mindset
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B campaign management, with a focus on customer lifecycle marketing and a data-driven approach.
💰 Compensation & Benefits
Salary Range: $72,100 - $133,900 per year (USD)
Benefits:
- Hybrid work model (2-3 days a week in the office)
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year
- Career development and growth opportunities
- Industry competitive benefits, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Social impact initiatives, including paid volunteer days off, pro-bono consulting opportunities, and Environmental, Social, and Governance (ESG) initiatives
- Making a real-world impact by helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Senior Campaign Planner role, with additional benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligent information and technology solutions to professionals and institutions worldwide
Company Size: Large (10,001+ employees), offering a collaborative and dynamic work environment with ample opportunities for growth and development
Founded: 1985, with a rich history and strong reputation in the industry
Company Description:
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions
- Serves professionals across legal, tax, accounting, compliance, government, and media, empowering them with data, intelligence, and solutions to make informed decisions
- Helps institutions in their pursuit of justice, truth, and transparency through trusted journalism and news provided by Reuters
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters offers a comprehensive range of products and services, catering to a diverse client base and providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with various teams, including product marketing, content, customer success, and revenue operations
Work Arrangement: Hybrid, with 2-3 days a week in the office, offering a flexible balance between remote work and in-person collaboration
Growth Opportunities:
- Progression to a Marketing Manager or Director role within the marketing department
- Expansion into other areas of the business, such as product management or customer success
- International assignments or leadership roles within the global organization
ASSUMPTION: This role offers a clear path for career growth and development, with opportunities to take on increased responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Ann Arbor, MI; Frisco, TX; Eagan, MN
Geographic Context:
- Ann Arbor, MI: A vibrant college town with a strong sense of community, offering a high quality of life and easy access to outdoor recreation and cultural attractions
- Frisco, TX: A rapidly growing city in the Dallas-Fort Worth Metroplex, offering a diverse range of amenities and a thriving business environment
- Eagan, MN: A suburb of Minneapolis-St. Paul, offering a family-friendly atmosphere with easy access to the city's cultural and recreational offerings
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The office locations offer a mix of urban and suburban environments, with easy access to amenities and a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and role to demonstrate your understanding and enthusiasm
- Be ready to discuss your approach to customer lifecycle marketing and campaign strategy
ATS Keywords: Customer Lifecycle Marketing, Campaign Strategy, Data Analysis, Cross-Functional Collaboration, Project Management, Email Marketing, CRM, Marketing Automation
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- HubSpot (email marketing platform)
- Salesforce (CRM system)
- Asana (project management tool)
- Microsoft Office Suite
- Google Workspace
- Slack (collaboration platform)
- Zoom (video conferencing tool)
ASSUMPTION: Candidates should be comfortable working with a range of marketing, project management, and collaboration tools to effectively perform their job responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with the company's value of 'Obsess over our Customers' in your approach to customer lifecycle marketing?
- Can you provide an example of a time when you had to adapt quickly to a change in requirements or strategy, and how did you approach it?
- How do you ensure that your work style meshes well with a collaborative, data-driven, and fast-paced work environment?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, with a clear understanding of the role's requirements and the organization's culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively
- Working with cross-functional teams, requiring excellent communication and collaboration skills
- Adapting to changes in requirements or strategy, necessitating a growth mindset and flexibility
- Analyzing campaign data and iterating on strategies, demanding a data-driven approach and strong analytical skills
- Balancing remote work and in-person collaboration, requiring self-motivation and time management skills
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on customer retention and expansion, rather than customer acquisition
- Industry-specific context: Customer lifecycle marketing is a critical aspect of B2B marketing, with a strong focus on data-driven decision making and cross-functional collaboration
- Career path comparison: This role offers a clear path for career growth and development within the marketing department and the broader organization
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Developing and executing a customer retention campaign for SMB clients, resulting in a 15% increase in engagement and a 10% increase in product adoption
- Collaborating with product marketing and customer success to create targeted content and messaging for customer segments, leading to a 20% increase in customer satisfaction scores
- Optimizing a customer expansion campaign, resulting in a 15% increase in upgrade conversions and a 10% increase in revenue
ASSUMPTION: Candidates should be able to provide specific examples of their past projects and achievements, demonstrating their skills and experiences relevant to this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does the company support the growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a successful customer retention campaign, and what factors contributed to its success?
- How does the company approach cross-functional collaboration and communication, particularly between marketing and other departments?
- What are the key performance indicators (KPIs) used to measure the success of customer retention and expansion campaigns, and how are they tracked and optimized?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and role to demonstrate your understanding and enthusiasm
- Be ready to discuss your approach to customer lifecycle marketing and campaign strategy
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
