📌 Core Information
🔹 Job Title: Senior Campaign Strategist
🔹 Company: KPMG Nederland
🔹 Location: Amstelveen, Noord-Holland, Netherlands
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated campaigns to strengthen KPMG's brand and employer positioning
- Translating strategic objectives into creative and measurable campaign concepts
- Collaborating with internal stakeholders and external agencies to execute campaigns
- Optimizing campaigns based on data analysis and insights
ASSUMPTION: This role requires a strategic mindset and creative execution skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement integrated marketing and employer branding campaigns
✅ Translate strategic objectives into creative and measurable campaign concepts
✅ Collaborate with internal stakeholders and external agencies to execute campaigns
✅ Conduct user research and analyze data to optimize campaigns and improve impact
✅ Ensure brand consistency across all communication channels
✅ Manage stakeholder relationships and communicate complex ideas effectively
ASSUMPTION: This role involves a mix of strategic thinking and creative execution, with a strong focus on data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 8 years of experience in developing and executing integrated marketing and employer branding campaigns, preferably in a corporate or agency environment
Required Skills:
- Expertise in multichannel campaign strategy with a strong focus on data analysis and optimization
- Experience with tools such as Google Analytics, Adobe Analytics, social media analytics/dashboards, and marketing automation platforms
- Strong stakeholder management skills
- Fluency in Dutch (C2 level)
Preferred Skills:
- Experience in the professional services industry
- Fluency in English (C1 level)
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in campaign strategy and execution, with a strong focus on data-driven optimization.
💰 Compensation & Benefits
Salary Range: €4,200 - €6,800 per month, depending on experience and performance
Benefits:
- Winstuitkering
- Fixe onkostenvergoeding
- Thuiswerkvergoeding (€2.40 per worked day)
- 30 vacation days (with the option to buy or sell additional days)
- Hybrid work arrangement
- Fully equipped home office
- Company car or mobility scheme
- Travel expense reimbursement
- Laptop and iPhone for personal use
- Flexible pension without mandatory personal contribution
- Training and development opportunities
- Diversity networks and health & vitality programs
- Social activities and events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for senior marketing roles in the Netherlands, with additional benefits to reflect the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: KPMG Nederland operates in the financial services industry, providing audit, tax, and advisory services to a wide range of clients, including large international corporations, mid-sized businesses, non-profit organizations, and governments.
Company Size: KPMG Nederland is a mid-sized company with 1,001-5,000 employees, offering a collaborative and dynamic work environment.
Founded: KPMG was founded in 1870 in the United Kingdom and has since grown into a global network of professional firms providing audit, tax, and advisory services.
Company Description:
- KPMG Nederland focuses on delivering high-quality services to its clients, helping them navigate complex challenges and excel in their respective industries.
- The company prides itself on its multidisciplinary approach, with professionals specializing in various fields working together to provide comprehensive solutions.
- KPMG Nederland is committed to sustainability and responsible business practices, aiming to create long-term value for its clients, employees, and society as a whole.
Company Specialties:
- Audit Services
- Management Consulting
- Risk Consulting
- Transactions and Restructuring
- Sourcing
- Business Assurance
- ESG
- Powered Enterprise
Company Website: http://www.kpmg.com/nl
ASSUMPTION: KPMG Nederland is a well-established company with a strong reputation in the financial services industry, offering a range of services to its clients and providing a dynamic work environment for its employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in campaign strategy and execution.
Reporting Structure: The Senior Campaign Strategist will report directly to the Head of Brand, Reputation & Marketing (BRM) and work closely with various internal stakeholders and external agencies.
Work Arrangement: This role operates on a hybrid basis, with a combination of both on-site and remote work.
Growth Opportunities:
- Progression to a leadership or management role within the marketing department
- Expansion of responsibilities to cover additional regions or practice areas
- Opportunities to work on high-profile client projects and gain exposure to senior leadership
ASSUMPTION: Given the strategic nature of this role, there are ample opportunities for professional growth and development within KPMG Nederland.
🌍 Location & Work Environment
Office Type: KPMG Nederland's Amstelveen office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Laan van Langerhuize 1, Amstelveen, 1186DS, NL
Geographic Context:
- Amstelveen is a suburban municipality in the province of North Holland, located just southwest of Amsterdam.
- The area offers a mix of urban and suburban living, with easy access to both nature and city amenities.
- Amstelveen is well-connected by public transportation, with several bus and train lines serving the area.
Work Schedule: The work schedule for this role is primarily Monday to Friday, with some flexibility for remote work.
ASSUMPTION: The Amstelveen office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Campaign strategy and execution skills
- Data analysis and interpretation
- Stakeholder management and communication
- Cultural fit and alignment with KPMG's values
Application Tips:
- Tailor your resume and cover letter to highlight your campaign strategy and execution experience, as well as your data analysis skills.
- Prepare examples of successful campaigns you've worked on, demonstrating your ability to translate strategic objectives into measurable results.
- Research KPMG's values and be prepared to discuss how your personal values align with the company's.
ATS Keywords: Integrated campaign development, employer branding, data analysis, stakeholder management, creative concept development, multichannel campaign strategy, user research, brand consistency, communication strategy, marketing strategy, campaign execution, analytics, content development, positioning
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' campaign strategy and execution skills, as well as their cultural fit with KPMG Nederland.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Social media analytics/dashboards
- Marketing automation platforms (e.g., Salesforce Marketing Cloud)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the development and execution of integrated marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Courage
- Together
- For Better
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a creative and innovative approach to problem-solving?
- Are you adaptable and responsive to change in a dynamic work environment?
ASSUMPTION: Candidates who align with KPMG Nederland's values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing strategic thinking with creative execution in a fast-paced environment
- Keeping up with industry trends and best practices in campaign strategy and execution
- Navigating a large, matrixed organization with diverse teams and expertise
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative approach to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on data analysis and optimization, in addition to creative campaign development and execution.
- In the professional services industry, campaign strategy and execution play a critical role in enhancing the brand and reputation of the firm, making this role particularly impactful.
- Career progression in this role may lead to leadership or management positions within the marketing department, with opportunities to expand responsibilities across regions or practice areas.
ASSUMPTION: This role is unique in its focus on data-driven campaign strategy and execution, with significant potential for professional growth and development within KPMG Nederland.
📝 Sample Projects
- Developing and implementing an integrated campaign to launch a new service offering, targeting both internal and external stakeholders
- Conducting user research and analyzing data to optimize an existing campaign, improving its impact and ROI
- Collaborating with external agencies to create a consistent and cohesive brand identity across all communication channels
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, as well as the importance of data-driven optimization and collaboration with external stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand, Reputation & Marketing department?
- How does this role contribute to KPMG's overall marketing and business strategy?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the marketing department as a whole?
- How does KPMG support work-life balance for its employees, particularly in hybrid or remote work arrangements?
ASSUMPTION: These questions are designed to provide insight into the role's context, impact, and potential for professional growth within KPMG Nederland.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your campaign strategy and execution experience, as well as your data analysis skills.
- Prepare examples of successful campaigns you've worked on, demonstrating your ability to translate strategic objectives into measurable results.
- Research KPMG's values and be prepared to discuss how your personal values align with the company's.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
