Senior Campaign Strategist

📌 Core Information

🔹 Job Title: Senior Campaign Strategist

🔹 Company: KPMG Nederland

🔹 Location: Amstelveen, Noord-Holland, Netherlands

🔹 Job Type: Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated campaigns to strengthen brand and employer positioning
• Translating strategic objectives into creative and measurable campaign concepts
• Collaborating with internal stakeholders and external agencies to execute campaigns
• Optimizing campaigns based on data analysis and measurable results

ASSUMPTION: This role requires a strategic mindset and strong creative execution skills. The ideal candidate will have experience in both corporate and agency environments.

📋 Key Responsibilities

✅ Develop and implement integrated marketing and employer branding campaigns

✅ Translate strategic objectives into creative and measurable campaign concepts

✅ Collaborate with internal stakeholders and external agencies to execute campaigns

✅ Conduct user research and analyze data to optimize campaigns and improve impact

✅ Ensure brand consistency across all communication channels

✅ Manage stakeholder relationships and communicate complex ideas clearly to various audiences

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with diverse teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 8 years of experience in developing and executing integrated marketing and employer branding campaigns, preferably in a corporate or agency environment

Required Skills:

• Expertise in multichannel campaign strategy with a strong focus on data analysis and optimization
• Proficient in tools such as Google Analytics, Adobe Analytics, social media analytics/dashboards, and marketing automation platforms (e.g., Salesforce MCAE)
• Strong stakeholder management skills
• Fluency in Dutch (C2 level)

Preferred Skills:

• Experience with content creation and media coordination
• Fluency in English (C1 level)

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in campaign strategy and execution, with a solid understanding of data analysis and optimization.

💰 Compensation & Benefits

Salary Range: €4,200 - €6,800 per month, depending on work experience, profit sharing, and other factors

Benefits:

• Fixed expense allowance
• Home office allowance
• 30 vacation days
• Hybrid work environment
• Fully equipped home office
• Company car or mobility scheme
• Travel expense reimbursement
• Laptop and iPhone for personal use
• Flexible pension
• Training and development opportunities
• Diversity networks
• Health and vitality programs
• Social activities

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in the Netherlands. Actual compensation may vary depending on individual factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: KPMG Nederland operates in the financial services industry, providing audit, tax, and advisory services to a broad range of clients, including large international corporations, medium-sized businesses, non-profit organizations, and governments.

Company Size: KPMG Nederland is a large organization with over 1,000 employees, providing ample opportunities for collaboration and professional growth.

Founded: KPMG was founded in 1987 as a merger of two accounting firms, Peat Marwick International and Klynveld Main Goerdeler. KPMG Nederland is a part of the global network of KPMG firms.

Company Description:

• KPMG Nederland offers high-quality services in audit, tax, and advisory, working with a wide range of clients across various industries
• The organization focuses on delivering value to clients by helping them navigate complexity and make informed decisions
• KPMG Nederland fosters a collaborative and inclusive work environment, with a strong emphasis on diversity and innovation

Company Specialties:

• Audit Services
• Management Consulting
• Risk Consulting
• Transactions and Restructuring
• Sourcing
• Business Assurance
• ESG
• Powered Enterprise

Company Website: http://www.kpmg.com/nl

ASSUMPTION: KPMG Nederland is a well-established organization with a strong reputation in the financial services industry. The company's large size and diverse client base offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in campaign development and execution.

Reporting Structure: The Senior Campaign Strategist will report directly to the team lead within the Brand, Reputation & Marketing (BRM) team and collaborate with various internal stakeholders and external agencies.

Work Arrangement: This role operates in a hybrid work environment, with a combination of on-site and remote work. The specific work arrangement may vary depending on the needs of the team and the organization.

Growth Opportunities:

• Progression to a leadership role within the BRM team or other departments
• Expanding expertise in specific areas, such as data analysis, content creation, or employer branding
• Opportunities to work on high-profile projects and collaborate with diverse teams

ASSUMPTION: Given the strategic nature of this role, there are ample opportunities for professional growth and development within KPMG Nederland.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Amstelveen, with a hybrid work arrangement that allows for remote work part of the time.

Office Location(s): Laan van Langerhuize 1, Amstelveen, 1186DS, NL

Geographic Context:

• Amstelveen is a city in the province of North Holland, located just southwest of Amsterdam
• The city offers a mix of urban and suburban living, with easy access to public transportation and nearby amenities
• Amstelveen is known for its international community and diverse cultural scene

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and the option to work remotely part-time

ASSUMPTION: The hybrid work arrangement and central location of the office in Amstelveen provide a good balance between work-life integration and collaboration with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and team members
• Final interview with the BRM team lead or another senior stakeholder

Key Assessment Areas:

• Campaign strategy and development skills
• Data analysis and optimization expertise
• Stakeholder management and communication skills
• Cultural fit and alignment with KPMG's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant campaign strategy and execution experience
• Demonstrate your understanding of KPMG's business and the role's requirements in your application materials
• Prepare examples of your campaign work and be ready to discuss your approach to data-driven decision-making

ATS Keywords: Integrated campaign development, employer branding, data analysis, stakeholder management, creative concept development, multichannel campaign strategy, content creation, media coordination, analytics, user research, brand consistency, communication strategy, project management, collaboration, marketing strategy, impact measurement

ASSUMPTION: The application process for this role may involve several stages, including initial screening, interviews with the hiring manager and team members, and a final interview with a senior stakeholder. Applicants should be prepared to demonstrate their campaign strategy and execution skills, as well as their cultural fit with KPMG's values.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Social media analytics/dashboards
• Marketing automation platforms (e.g., Salesforce MCAE)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Valuing each other
• Working together
• Forening

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Focused on delivering value to clients
• Committed to professional development and growth

Self-Assessment Questions:

• How do you align with KPMG's values, particularly 'Integrity' and 'Valuing each other'?
• How comfortable are you working in a hybrid environment and collaborating with diverse teams?
• How do you approach continuous learning and professional development in your role?

ASSUMPTION: KPMG Nederland places a strong emphasis on cultural fit and alignment with the company's values. Applicants should be prepared to demonstrate their fit with the organization's culture and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with industry trends and best practices in campaign strategy and execution
• Adapting to a hybrid work environment and maintaining productivity
• Navigating a large organization and building effective relationships with colleagues

ASSUMPTION: The potential challenges in this role may include managing multiple stakeholders, staying up-to-date with industry trends, and adapting to a hybrid work environment. Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on data analysis and optimization
• This role requires a higher level of strategic thinking and campaign development expertise than entry-level or mid-level marketing positions
• Career progression in this role may lead to leadership opportunities within the BRM team or other departments, rather than focusing solely on technical expertise

ASSUMPTION: Applicants should consider the unique aspects of this role, such as the emphasis on data analysis and optimization, and the potential for career progression within the organization. This role may be an excellent fit for experienced marketing professionals looking to advance their careers in a strategic and collaborative environment.

📝 Sample Projects

• Developing and executing a multi-channel campaign to enhance KPMG's brand awareness and reputation among key target audiences
• Conducting user research and analyzing data to optimize an existing employer branding campaign and improve recruitment outcomes
• Collaborating with internal stakeholders and external agencies to create and implement a comprehensive communication strategy for a major organizational initiative

ASSUMPTION: The sample projects listed above provide a sense of the types of campaigns and initiatives that a Senior Campaign Strategist at KPMG Nederland might work on. Applicants should be prepared to discuss their relevant experience and approach to similar projects during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for KPMG Nederland?
• What are the key priorities for this role in the first 90 days?
• How does the BRM team collaborate with other departments and external agencies to execute campaigns?
• What opportunities are there for professional development and growth within the BRM team and KPMG Nederland more broadly?
• How does KPMG Nederland support work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process, demonstrating their interest in the role and the organization. These questions should focus on the role's fit within the broader marketing and communications strategy, the team's dynamics, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign strategy and execution experience
• Prepare examples of your campaign work and be ready to discuss your approach to data-driven decision-making
• Prepare for interviews by researching KPMG Nederland's business and the role's requirements
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.