Senior Campaign Strategist

📌 Core Information

🔹 Job Title: Senior Campaign Strategist

🔹 Company: KPMG Nederland

🔹 Location: Amstelveen, Noord-Holland, Netherlands

🔹 Job Type: Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated campaigns to strengthen brand and employer positioning
• Translating strategic objectives into creative and measurable campaign concepts
• Collaborating with internal stakeholders and external agencies to execute campaigns
• Analyzing data to optimize campaigns and enhance impact

ASSUMPTION: This role requires a strategic mindset and creative execution, with a focus on data-driven decision making and stakeholder management.

📋 Key Responsibilities

✅ Develop and implement integrated marketing and employer branding campaigns

✅ Translate strategic objectives into creative and measurable campaign concepts

✅ Collaborate with internal stakeholders and external agencies to execute campaigns

✅ Analyze data to optimize campaigns and enhance impact

✅ Ensure brand consistency across all communication channels

ASSUMPTION: The role involves a mix of strategic thinking and creative execution, with a strong focus on data analysis and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 8 years of experience in developing and executing integrated marketing and employer branding campaigns, preferably in a corporate or agency environment

Required Skills:

• Expertise in multichannel campaign strategy with a strong focus on data analysis and optimization
• Experience with tools such as Google Analytics, Adobe Analytics, social media analytics/dashboards, and marketing automation platforms
• Strong stakeholder management skills
• Ability to interpret data, translate insights into concrete actions, and continuously improve campaigns based on measurable results

Preferred Skills:

• Experience in a corporate or consulting environment
• Fluency in Dutch and English

ASSUMPTION: Given the role's focus on data-driven decision making and stakeholder management, candidates should have a strong background in marketing and campaign strategy, with experience in a corporate or agency environment.

💰 Compensation & Benefits

Salary Range: €4,200 - €6,800 per month, depending on work experience, win sharing, and other factors

Benefits:

• 30 vacation days (full-time basis) with the option to buy or sell more days
• Hybrid work environment
• Fully equipped home office
• Company car or mobility scheme and travel expense reimbursement
• Laptop and iPhone for personal use
• Flexible pension without mandatory personal contribution
• Training and development opportunities
• Diversity networks and health and vitality programs
• Social activities and events

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The salary range is based on the provided information and industry standards for senior marketing roles in the Netherlands. Benefits are comprehensive and include a mix of financial, work-life balance, and personal development offerings.

📌 Applicant Insights

🔍 Company Context

Industry: KPMG Nederland operates in the financial services industry, providing audit, tax, and advisory services to a wide range of clients, including large international corporations, medium-sized businesses, non-profit organizations, and governments.

Company Size: KPMG Nederland is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: KPMG is a global network of professional firms providing audit, tax, and advisory services, with a presence in over 150 countries. KPMG Nederland was established in the Netherlands and has been operating for over 100 years.

Company Description:

• KPMG Nederland delivers high-quality services in audit, tax, and advisory to a broad range of clients, including large international corporations, medium-sized businesses, non-profit organizations, and governments.
• The company offers a multidisciplinary approach to help clients navigate complexity and excel in their respective fields.
• KPMG Nederland fosters a collaborative work environment where professionals can grow and develop their skills while working on diverse projects.

Company Specialties:

• Audit Services
• Management Consulting
• Risk Consulting
• Transactions and Restructuring
• Sourcing
• Business Assurance
• ESG
• Powered Enterprise

Company Website: http://www.kpmg.com/nl

ASSUMPTION: KPMG Nederland is a well-established company with a strong reputation in the financial services industry. The company offers a comprehensive range of services and fosters a collaborative work environment that values diversity and inclusion.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring at least 8 years of experience in developing and executing integrated marketing and employer branding campaigns.

Reporting Structure: The Senior Campaign Strategist will work closely with internal stakeholders, including HR, communications, and business leads, as well as external agencies and partners.

Work Arrangement: This role operates in a hybrid work environment, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a leadership or management role within the marketing or communications department
• Expanding expertise in specific areas, such as data analysis, employer branding, or campaign strategy
• Opportunities to work on diverse projects and collaborate with cross-functional teams

ASSUMPTION: Given the senior nature of this role, there are ample opportunities for growth and development within the marketing and communications department, as well as across the broader organization.

🌍 Location & Work Environment

Office Type: The primary office is located in Amstelveen, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): Laan van Langerhuize 1, Amstelveen, 1186DS, NL

Geographic Context:

• Amstelveen is a city in the province of North Holland, located near Amsterdam
• The area offers a mix of urban and suburban living, with easy access to public transportation and amenities
• KPMG's office in Amstelveen provides a modern and collaborative work environment

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview or assessment

Key Assessment Areas:

• Campaign strategy and development
• Data analysis and interpretation
• Stakeholder management and communication
• Cultural fit and alignment with KPMG's values

Application Tips:

• Highlight relevant campaign strategy and execution experience in your resume
• Tailor your cover letter to emphasize your fit with the role and KPMG's values
• Prepare examples of successful campaigns you've developed and executed, focusing on data-driven decision making and stakeholder management
• Research KPMG's industry and values to demonstrate your understanding of the organization and its mission

ATS Keywords: Integrated campaign development, employer branding, multichannel campaign strategy, data analysis, stakeholder management, creative concept development, campaign execution, user research, brand consistency, communication strategy, collaboration, marketing, content development, analytics, project management

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on campaign strategy, data analysis, stakeholder management, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of KPMG's values and mission.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Social media analytics/dashboards
• Marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are primarily focused on data analysis and campaign management, with an emphasis on marketing automation platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Courage
• Together
• For Better

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with KPMG's values, particularly 'Together' and 'For Better'?
• How do you approach stakeholder management and communication in a collaborative work environment?
• How do you balance data-driven decision making with creative campaign strategy?

ASSUMPTION: KPMG values a collaborative and inclusive work environment, with a strong focus on data-driven decision making, creativity, and innovation. Applicants should assess their fit with the company's values and work style to ensure a successful cultural integration.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Balancing data-driven decision making with creative campaign strategy
• Adapting to a hybrid work environment and optimizing productivity
• Navigating a large and complex organization with diverse departments and teams

ASSUMPTION: The senior nature of this role presents unique challenges, including managing multiple stakeholders, balancing data-driven decision making with creativity, and navigating a large and complex organization. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on integrated campaign development and employer branding, with a strong emphasis on data analysis and stakeholder management
• Industry-specific context: KPMG operates in the financial services industry, providing audit, tax, and advisory services to a wide range of clients
• Career path comparison: This role offers opportunities for growth and development within the marketing and communications department, as well as across the broader organization

ASSUMPTION: This role is unique in its focus on integrated campaign development and employer branding, with a strong emphasis on data analysis and stakeholder management. Applicants should be prepared to demonstrate their expertise in these areas and highlight their relevant experience in their application materials.

📝 Sample Projects

• Developing and executing a comprehensive employer branding campaign to enhance KPMG's reputation as an attractive employer
• Analyzing campaign data to optimize performance and maximize impact, with a focus on data-driven decision making and continuous improvement
• Collaborating with internal stakeholders and external agencies to execute a large-scale marketing campaign, with a focus on brand consistency and message alignment

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Senior Campaign Strategist role, with a focus on data-driven decision making, stakeholder management, and campaign strategy.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign development process and how data is integrated into this process?
• How does the marketing and communications department collaborate with other departments and teams within KPMG?
• What are the key priorities for this role in the first 90 days?
• How does KPMG support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid work environment, and how does KPMG address these challenges?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of KPMG's values and mission. These questions should focus on campaign strategy, data analysis, stakeholder management, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/KPMGNederland/744000061496796-senior-campaign-strategist
• Tailor your resume to highlight your relevant campaign strategy and execution experience, with a focus on data-driven decision making and stakeholder management
• Write a cover letter that emphasizes your fit with the role and KPMG's values
• Prepare examples of successful campaigns you've developed and executed, focusing on data-driven decision making and stakeholder management
• Follow up with the hiring manager or HR representative one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.