Senior Campaigns & Communications Manager

📌 Core Information

🔹 Job Title: Senior Campaigns & Communications Manager

🔹 Company: Calo

🔹 Location: Manama, Al ‘Āşimah, Bahrain

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and owning Calo’s annual marketing campaign calendar
• Strategic planning and cross-functional alignment for major campaigns
• Building and maintaining a central promotions playbook
• Collaborating with local teams, growth teams, product, and creative to bring campaigns to life
• Tracking campaign performance and driving optimization

ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills. It involves working with multiple teams and markets to ensure consistent and effective campaign execution.

📋 Key Responsibilities

✅ Campaign Strategy & Calendar Planning:

• Build and own Calo’s annual marketing campaign calendar
• Lead strategic planning and cross-functional alignment for major tentpole campaigns
• Anticipate seasonality, consumer behavior shifts, and promotional windows to shape timely and relevant campaigns

ASSUMPION: This section involves high-level strategic planning and coordination with various teams to ensure campaigns are aligned with business priorities and market trends.

✅ Promotional Marketing & Offers Engine:

• Co-own the promotions and offers calendar with each MP GM
• Develop and maintain a central promotions playbook
• Align with Growth, Product, and Finance to ensure promotions are scalable, financially sound, and brand-aligned

ASSUMPION: This section requires close collaboration with local teams, growth teams, and other departments to ensure promotions are effective, scalable, and aligned with the brand.

✅ Executional Enablement:

• Build and share campaign toolkits, templates, and guidelines
• Work closely with design, content, and copy teams to ensure assets are timely, fit-for-purpose, and campaign-ready
• Track campaign timelines, approvals, and asset readiness across all participating teams and countries

ASSUMPION: This section involves hands-on work with various teams to ensure campaigns are executed efficiently and consistently across all markets.

✅ Performance Tracking & Learnings:

• Set KPIs for each campaign with clear benchmarks
• Track performance in partnership with Growth
• Run campaign retrospectives with local teams and central stakeholders
• Own a centralized “campaign brain” database of best practices, creatives, promos, and learnings

ASSUMPTION: This section requires strong analytical skills and close collaboration with the Growth team to track and optimize campaign performance.

✅ Cross-Functional Collaboration:

• Work side by side with local MP marketers and GMs to align on campaign execution, local adaptations, and performance results
• Collaborate with the Brand, Content, and Creative teams to ensure campaigns are on-brand and creatively engaging
• Partner with Product, Growth, and Customer Experience to align campaign messaging and product readiness

ASSUMPTION: This section involves close collaboration with various teams to ensure campaigns are on-brand, creatively engaging, and aligned with product offerings and customer needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-10+ years in marketing, with significant experience in campaign management, growth marketing, or promotions

Required Skills:

• Proven success in campaign management, growth marketing, or promotions
• Experience in seasonal and promotional marketing, especially across multiple markets
• Strong communication and collaboration skills
• Ability to set and track KPIs across acquisition, engagement, and ROI metrics
• Familiarity with CRM tools, campaign tracking software, and content/asset management platforms

Preferred Skills:

• Experience leading campaigns across multiple locations or customer segments
• Fluency in Arabic

ASSUMPTION: The ideal candidate should have a strong background in marketing, with a focus on campaign management and growth marketing. Experience working in multiple markets and with local teams is a plus.

💰 Compensation & Benefits

Salary Range: BDT 30,000 - 40,000 per month (Based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Calo meals
• Flexible working hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are common for companies of Calo's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 1,001-5,000 employees

Founded: 2019, in Bahrain

Company Description:

• Calo is an app providing personalized meal plans for busy people through nutritional algorithms
• Born in Bahrain in 2019, Calo has since grown to different countries and has cooked and delivered millions of nutritious meals

Company Specialties:

• Personalized meal plans
• Nutritional algorithms
• Meal delivery

Company Website: https://calo.jobs

ASSUMPTION: Calo is a technology company focused on health and wellness, using algorithms to provide personalized meal plans for its customers.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar position

Reporting Structure: This role will likely report to the Head of Marketing or a similar position, with potential oversight of junior marketing team members

Work Arrangement: On-site, with potential flexibility for remote work for specific tasks or days

Growth Opportunities:

• Potential advancement to a director or management role within the marketing department
• Expansion of responsibilities based on the company's growth and success

ASSUMPTION: This role offers opportunities for career growth and expansion of responsibilities as the company continues to grow and succeed in the market.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space in Manama, Bahrain

Office Location(s): Manama, Bahrain

Geographic Context:

• Manama is the capital and largest city of Bahrain, with a population of approximately 600,000
• The city offers a mix of modern and traditional architecture, with a vibrant business district and cultural attractions
• Bahrain is an island country in the Persian Gulf, with a subtropical climate

Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The work environment is modern and well-equipped, with a mix of on-site and remote work options available. The location offers a mix of cultural and business opportunities, with a subtropical climate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Cross-functional collaboration and communication
• Data analysis and performance tracking

Application Tips:

• Highlight relevant marketing experience, with a focus on campaign management and growth marketing
• Demonstrate strong communication and collaboration skills in your resume and interviews
• Showcase your ability to set and track KPIs, and optimize campaigns based on performance data
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Campaign Management, Growth Marketing, Promotions, Seasonal Marketing, Cross-Functional Collaboration, Performance Tracking, KPI Setting, Promotional Mechanics, CRM Tools, Content Management, Organizational Skills, Local Market Adaptation, Communication Skills, Strategic Planning, Executional Enablement, Data Analysis

ASSUMPTION: The application process involves multiple rounds of interviews, with a focus on assessing marketing strategy, campaign management, and communication skills. Applicants should highlight relevant experience and demonstrate strong problem-solving skills and adaptability.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Campaign tracking software (e.g., Google Analytics, Adobe Analytics)
• Content/asset management platforms (e.g., Adobe Experience Manager, Sitecore)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and are relevant to the responsibilities outlined in the job description.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach strategic planning and execution in a fast-paced, dynamic environment?
• Can you provide an example of a time when you had to adapt your approach to meet changing market conditions or customer needs?
• How do you ensure that your campaigns are on-brand and creatively engaging, while also driving business results?

ASSUMPTION: Calo values innovation, customer-centricity, collaboration, integrity, and excellence. Applicants should assess their fit with these values and be prepared to demonstrate their alignment with the company's work style during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its own unique requirements and timelines
• Balancing strategic planning with day-to-day campaign execution
• Ensuring consistent branding and messaging across various markets and channels
• Adapting to changes in market trends, customer behavior, and promotional windows
• Collaborating effectively with local teams, growth teams, product, and creative to bring campaigns to life

ASSUMPTION: The role presents several challenges, including managing multiple campaigns, balancing strategic planning with execution, and adapting to market changes. Applicants should be prepared to discuss how they would approach these challenges and ensure campaign success.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a higher level of strategic planning and cross-functional collaboration
• Unlike other marketing roles, this position involves a significant focus on promotional mechanics, offer optimization, and performance tracking
• Career progression in this role may lead to director or management positions within the marketing department, rather than transitioning to a different functional area

ASSUMPTION: This role is unique in its focus on campaign strategy, promotional mechanics, and performance tracking. Applicants should be prepared to discuss how their experience and skills make them a strong fit for this specific role.

📝 Sample Projects

• Developing and executing a successful Black Friday campaign, resulting in a 20% increase in sales compared to the previous year
• Launching a new product line, including market research, competitive analysis, and campaign planning and execution
• Optimizing promotional offers based on performance data, resulting in a 15% increase in conversion rates

ASSUMPTION: The sample projects listed demonstrate the applicant's ability to develop and execute strategic campaigns, launch new products, and optimize promotional offers based on performance data.

❓ Key Questions to Ask During Interview

• Can you describe the most successful campaign you've managed, and what made it a success?
• How do you approach A/B testing and optimization in your campaigns?
• Can you provide an example of a time when you had to pivot your campaign strategy due to changing market conditions or customer feedback?
• How do you ensure that your campaigns are on-brand and creatively engaging, while also driving business results?
• Can you describe your experience working with local teams and growth teams to bring campaigns to life?

ASSUMPTION: The interview questions listed are designed to assess the applicant's campaign management skills, adaptability, and ability to work effectively with local teams and growth teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience, with a focus on campaign management and growth marketing
• Prepare a cover letter that demonstrates your communication and collaboration skills, and explains how your background and skills make you a strong fit for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.