Senior Channel Marketing Specialist

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📌 Core Information

🔹 Job Title: Senior Channel Marketing Specialist

🔹 Company: Transamerica

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing cross-functional marketing campaigns
• Supporting the sale of company products and services
• Managing digital and promotional activities
• Partnering with Sales, Marketing, and Product teams

ASSUMPTION: Given the role's focus on campaigns and partnership, the specialist is likely expected to have strategic insight into market trends to align campaigns with consumer demands.

📋 Key Responsibilities

✅ Manage digital and promotional activities related to strategy, execution, and reporting

✅ Execute campaigns to drive growth strategies for assigned products and channels

✅ Partner with Sales, Marketing, and Product to define goals and key performance indicators

✅ Perform campaign analytics reporting and review

✅ Evaluate program effectiveness using qualitative and quantitative methods

✅ Ensure adherence to established processes and identify new workflows

✅ Collaborate with cross-functional leaders to ensure superior service

✅ Serve as an internal escalation point for campaign-related issues

ASSUMPTION: Responsibilities likely require the candidate to possess strong leadership and problem-solving skills to address issues proactively and optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or equivalent experience

Experience: Five years in marketing communications, digital marketing, or project management

Required Skills:

• Digital Marketing
• Project Management
• Campaign Analytics

Preferred Skills:

• Experience with change management
• Familiarity with tools like CMD, CRM, Salesforce Marketing Cloud, Workfront

ASSUMPTION: The role highly values technical competence in digital tools to enhance campaign effectiveness.

💰 Compensation & Benefits

Salary Range: $75,000-90,000 annually, with eligibility for an Annual Bonus

Benefits:

• Competitive Pay and Bonuses
• 401k Match and Employee Stock Purchase Plan
• Comprehensive Insurance Packages

Working Hours: Standard 40-hour work week with potential flexible arrangements

ASSUMPTION: Salary flexibility could be influenced by geographical cost of living variances and individual negotiation during hiring.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, providing insurance, investment, and retirement solutions

Company Size: Approximately 15,377 employees, offering diverse career pathways and stability

Founded: 1904, with a longstanding presence and expertise in financial services

Company Description:

• Embraces a progressive view on life stages and financial planning
• Helps individuals seize opportunities that longevity presents
• Supports brokers and financial advisors in elevating client services

Company Specialties:

• Insurance
• Investments
• Retirement Solutions

Company Website: http://www.transamerica.com

ASSUMPTION: The company's extensive network implies a strong support system and wide-ranging opportunities for collaboration and growth.

📊 Role Analysis

Career Level: Senior-level position requiring strategic and analytical expertise

Reporting Structure: Likely reports to head of marketing or senior marketing executives

Work Arrangement: While the role is stated as remote, company focus on various geographic locations may require periodic travel or on-site presence

Growth Opportunities:

• Advancement in strategic marketing roles
• Possibility of leading cross-functional teams
• Opportunities to innovate marketing strategies in a large, financially diverse company

ASSUMPTION: The remote nature of the role promises a degree of autonomy, which suggests trust in the candidate's expertise and capacity for independent work.

🌍 Location & Work Environment

Office Type: Corporate office environment aligned with financial services

Office Location(s): Baltimore, Maryland; Cedar Rapids, Iowa; Chicago, IL

Geographic Context:

• Offices placed in major US financial hubs
• Potential for interactions with large city markets
• Access to a broad network of professionals

Work Schedule: Standard office hours with potential flexibility

ASSUMPTION: The specified urban locations facilitate business connectivity and enhance possibilities for professional networking and client interaction.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• Technical/skills assessment
• Panel interview with senior team

Key Assessment Areas:

• Understanding of digital marketing mechanics
• Strategic campaign execution
• Problem-solving capabilities

Application Tips:

• Highlight experience with digital tools
• Emphasize leadership and strategic abilities
• Prepare examples of past campaign successes

ATS Keywords: Digital Marketing, Campaign Strategy, Analytics, CRM Tools

ASSUMPTION: Candidates should be prepared to discuss past projects that align with Transamerica’s strategic goals.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• CMD
• CRM Systems
• Workfront

ASSUMPTION: Proficiency in these tools is essential to efficiently drive marketing campaigns and optimize workflows.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Focus on community and environmental responsibility
• Encouragement of personal and professional growth

Work Style:

• Collaborative environment with emphasis on cross-functional integration
• Encourages innovative problem-solving
• Balances strategic and operational tasks

Self-Assessment Questions:

• Am I proficient in utilizing digital marketing platforms?
• Can I adapt my strategies to align with company goals?
• Am I comfortable leading and collaborating within cross-functional teams?

ASSUMPTION: Your adaptability and digital fluency are crucial to fitting within Transamerica’s evolving marketing landscape.

⚠️ Potential Challenges

• Keeping up with fast-paced industry changes
• Continuous learning of new digital marketing tactics
• Managing multiple campaigns simultaneously
• Adapting to remote collaboration without face-to-face interactions

ASSUMPTION: Candidates should be self-starters capable of thriving in evolving and potentially high-pressure environments.

📈 Similar Roles Comparison

• Emphasis on digital over traditional marketing
• Greater integration with corporate strategy in this role
• Potential for direct impact on product sales and company growth

ASSUMPTION: Understanding and presenting the financial impact of marketing activities is critical compared to similar positions in less data-driven organizations.

📝 Sample Projects

• Development of a cross-channel marketing campaign targeting North America
• Implementation of a CRM-based customer retention strategy
• Leading the integration of a new digital marketing platform

ASSUMPTION: Sample projects likely emphasize transformative digital strategies that enhance customer engagement and drive measurable ROI.

❓ Key Questions to Ask During Interview

• How does this role contribute to the broader marketing strategy at Transamerica?
• What are some key challenges in aligning marketing efforts with sales objectives?
• Can you describe a successful campaign executed in the past year?
• How is success measured for someone in this role?
• What tools and support are available for optimizing workflow efficiency?

ASSUMPTION: Understanding Transamerica's strategic vision and how the marketing role aligns with company-wide initiatives is crucial for candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Transamerica's Careers Page
• Ensure your resume is tailored to highlight experience with digital marketing tools and platforms
• Prepare for potential video interviews by testing your technology in advance
• Be ready to discuss your strategic impact on previous marketing projects
• Follow Transamerica's social media channels for updates and insights into company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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