Senior Chinese Copywriter (Advertising)

📌 Core Information

🔹 Job Title: Senior Chinese Copywriter (Advertising)

🔹 Company: Marina Bay Sands

🔹 Location: Centennial Tower, Singapore

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative concepts and copy for advertising campaigns and marketing materials across various business units.
• Collaborating with the in-house creative team and stakeholders to ensure timely delivery and maintain brand voice.
• Writing, editing, proofreading, transcreating, and translating copy in Chinese for print and digital projects.
• Pitching ideas and presenting creative campaign concepts to internal stakeholders.
• Demonstrating strong time management skills and the ability to handle multiple projects.

ASSUMPTION: This role requires a high level of creativity, language proficiency, and the ability to work effectively in a team. The ideal candidate will have a deep understanding of the Greater China markets and cultural nuances.

📋 Key Responsibilities

✅ Work directly with the in-house creative team to develop concepts and copy for advertising campaigns and marketing collaterals across print and digital projects for business units, including F&B, Hotel, Casino, Loyalty, Retail, Entertainment, Attractions and Sales.

✅ Proficient in writing, editing, proofreading, transcreating and translating in Chinese for various marketing touchpoints, including print ads, videos, brochures, websites, social platforms (e.g. Facebook, IG, WeChat, Douyin, Xiaohongshu).

✅ Distill creative job briefs and originate clever, insightful concepts and ideas that position Marina Bay Sands at the forefront of luxury.

✅ Pitch ideas confidently and present creative campaign concepts clearly to internal stakeholders.

✅ Write engaging and compelling copy in a clear and concise manner.

✅ Work closely with the project management team and various stakeholders to ensure timely delivery of marketing and advertising collaterals.

✅ Have a firm grasp of our brand voice, understand your audience and adapt our brand voice to suit different channels and target markets.

✅ Keen eye for detail and able to critically edit your own work.

✅ Critically analyse stakeholder feedback and input, be discerning in your creative judgement and offer a clear point-of-view.

✅ Demonstrate effective time management by handling and prioritising multiple projects.

✅ Self-motivated, take ownership and have a deep sense of pride in your work.

✅ Excellent interpersonal skills, able to work effectively in a team and excited about collaborating with other creatives.

✅ Open to receiving feedback and constructive criticism.

ASSUMPTION: This role requires a high level of creativity, language proficiency, and the ability to work effectively in a team. The ideal candidate will have a deep understanding of the Greater China markets and cultural nuances.

🎯 Required Qualifications

Education: Degree in Mass Communication, Chinese Language, or Advertising preferred.

Experience: 7 – 10 years’ experience with an advertising or publishing agency.

Required Skills:

• Excellent command of written Chinese and fluent in English; ability to read and write Traditional Chinese is a plus.
• Knowledge and understanding of the cultural and linguistic nuances in Greater China markets.
• Strong transcreation and translation skills (English to Chinese and Chinese to English on occasions).

Preferred Skills:

• Experience working in a luxury hospitality or related industry.
• Familiarity with Adobe Creative Suite or similar design software.

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creative skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a senior role in Singapore's hospitality sector)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on hotel stays, dining, and entertainment
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in Singapore's hospitality sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on luxury integrated resorts and entertainment.

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development.

Founded: 2010, with a brief history of rapid growth and expansion in the Singapore market.

Company Description:

• Marina Bay Sands is an iconic integrated resort in Singapore, featuring a luxury hotel, high-end shopping, dining, entertainment, and a convention center.
• The resort is known for its distinctive architecture, including the world's largest rooftop infinity pool and the ArtScience Museum.
• Marina Bay Sands is committed to sustainability and social responsibility, with initiatives such as Sands Cares and Sands ECO360.

Company Specialties:

• Luxury hospitality and entertainment
• Conventions and exhibitions
• Shopping and dining
• Art and culture

Company Website: http://www.marinabaysands.com

ASSUMPTION: Marina Bay Sands is a well-established company with a strong brand and reputation in the hospitality industry. The company's commitment to sustainability and social responsibility is an important aspect of its corporate culture.

📊 Role Analysis

Career Level: Senior, with the opportunity to mentor junior team members and contribute to the development of creative strategies.

Reporting Structure: This role reports directly to the Head of Creative Services and works closely with the in-house creative team, project management team, and various stakeholders across the business units.

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Progression to a leadership role within the creative team or a broader marketing role within the organization.
• Expanding creative skills and expertise through professional development opportunities.
• Gaining experience working on high-profile campaigns and events for a prestigious brand.

ASSUMPTION: This role offers significant opportunities for career growth and development within the creative team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, integrated resort with a vibrant and dynamic work environment.

Office Location(s): Centennial Tower, Singapore

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and efficient public transportation.
• The location offers easy access to a wide range of amenities, including shopping, dining, and entertainment options.
• The city has a tropical rainforest climate, with uniform temperatures throughout the year and abundant rainfall.

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required. The role may involve working flexible hours to meet project deadlines.

ASSUMPTION: The work environment at Marina Bay Sands is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The location offers a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and a member of the creative team
• Creative test or presentation
• Final interview with the Head of Creative Services

Key Assessment Areas:

• Creativity and originality in concept development
• Language proficiency in Chinese and English
• Understanding of the Greater China markets and cultural nuances
• Ability to work effectively in a team and collaborate with stakeholders
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, demonstrating your creativity and language proficiency.
• Prepare for the creative test or presentation by researching Marina Bay Sands and its brand voice.
• Be ready to discuss your approach to transcreation and translation, as well as your understanding of the Greater China markets.

ATS Keywords: Chinese copywriting, advertising, marketing, transcreation, translation, luxury hospitality, Marina Bay Sands, Greater China markets

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, language proficiency, and understanding of the Greater China markets.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Social media platforms (e.g., Facebook, Instagram, WeChat, Douyin, Xiaohongshu)

ASSUMPTION: Familiarity with industry-standard creative software and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Excellence
• Guest-centricity
• Diversity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on delivering high-quality work and exceeding guest expectations

Self-Assessment Questions:

• Do you thrive in a collaborative and fast-paced work environment?
• Are you passionate about creating compelling content that resonates with diverse audiences?
• Do you have a strong sense of pride in your work and a deep commitment to delivering excellence?

ASSUMPTION: Candidates who are a strong cultural fit for Marina Bay Sands will be passionate about creating exceptional experiences for guests, committed to working collaboratively with team members, and dedicated to delivering high-quality work that exceeds expectations.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple projects simultaneously.
• The role may involve working flexible hours to meet project deadlines, including occasional weekend work.
• Candidates may face competition from other experienced copywriters in the Greater China markets.
• The role requires a strong understanding of the cultural and linguistic nuances in the Greater China markets, which may present challenges for candidates without relevant experience.

ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, manage multiple projects simultaneously, and demonstrate a strong understanding of the Greater China markets and cultural nuances.

📈 Similar Roles Comparison

• This role is similar to a Senior Chinese Copywriter role in an advertising agency, but with a focus on the luxury hospitality industry and the Greater China markets.
• Compared to a Junior Chinese Copywriter role, this position requires more experience, a deeper understanding of the brand voice, and the ability to mentor junior team members.
• In terms of career path, this role may lead to progression into a leadership position within the creative team or a broader marketing role within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on the luxury hospitality industry and the Greater China markets, when comparing it to similar roles in the advertising and marketing sectors.

📝 Sample Projects

• Developing a marketing campaign for a new luxury restaurant at Marina Bay Sands, targeting high-net-worth individuals in the Greater China markets.
• Creating engaging and compelling copy for a Marina Bay Sands promotional video, showcasing the resort's unique features and attractions.
• Transcreating and translating marketing materials for a Marina Bay Sands event, ensuring cultural relevance and linguistic accuracy for the target audience.

ASSUMPTION: Sample projects should demonstrate the candidate's creativity, language proficiency, and understanding of the Greater China markets and cultural nuances.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader creative team and marketing strategy for Marina Bay Sands?
• What are the key priorities for this role in the first 90 days?
• How does Marina Bay Sands support the professional development and growth of its creative team members?
• What are the most challenging aspects of working in the Greater China markets, and how does Marina Bay Sands address these challenges?
• How does Marina Bay Sands foster a culture of collaboration and teamwork within its creative team?

ASSUMPTION: Candidates should ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company and its industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio of your best work, demonstrating your creativity and language proficiency.
• Be ready to discuss your approach to transcreation and translation, as well as your understanding of the Greater China markets.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.