📌 Core Information
🔹 Job Title: Senior Clinical Marketing & Engagement Manager
🔹 Company: GoodRx
🔹 Location: Remote (NY, NC, TN, PA)
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving strategic engagement with clinical sales partners
- Shaping go-to-market strategy for healthcare professional audiences
- Managing relationships and developing engagement programs
- Translating product capabilities into value propositions for clinicians
ASSUMPTION: This role requires a strong understanding of clinical workflows, digital health solutions, and healthcare data ecosystems. It also demands exceptional communication skills and a data-driven mindset to measure engagement effectiveness and adjust strategies accordingly.
📋 Key Responsibilities
✅ Serve as the primary liaison for partner sales teams, ensuring alignment between marketing strategies and business objectives by providing insights, enablement, tools, and resources to drive engagement and conversion.
✅ Develop and execute engagement programs that deepen relationships and drive adoption of GoodRx’s platform.
✅ Gather and synthesize feedback from clinical audiences and partners to inform product development and marketing strategies.
✅ Translate complex product and data capabilities into compelling value propositions for clinical professionals.
✅ Design and implement marketing strategies that connect clinicians to platform features, driving awareness, adoption, and usage.
✅ Develop strategy for educational content, events, and campaigns tailored to clinical stakeholders.
✅ Drive awareness and adoption of new features and capabilities through targeted outreach, education, and engagement campaigns.
✅ Develop both short- and long-term business growth plans that prioritize clinical audience engagement and market expansion.
✅ Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.
✅ Collaborate with leadership to inform go-to-market strategies, market positioning, and future growth opportunities.
ASSUMPTION: This role requires a high degree of cross-functional collaboration with sales, marketing, product, and data teams to drive business growth and ensure marketing strategies align with business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Healthcare, or a related field (or equivalent experience)
Experience: 5+ years of experience in clinical marketing, engagement strategy, healthcare product marketing, or a related field
Required Skills:
- Strong understanding of clinical workflows, digital health solutions, and healthcare data ecosystems
- Proven ability to develop and execute B2B and/or B2C marketing strategies targeting healthcare professionals
- Exceptional communication skills with the ability to craft compelling narratives for clinical audiences
- Data-driven mindset with the ability to measure engagement effectiveness and adjust strategies accordingly
- Experience working cross-functionally with product, sales, and data teams to drive business growth
Preferred Skills:
- Experience in a healthtech, digital health, or SaaS company
- Knowledge of healthcare regulations (HIPAA, CMS guidelines, etc.)
- Background in clinical practice, healthcare consulting, or medical communications
- An agile technical skillset, including fluency with Salesforce, Looker or Tableau, and project management systems
- Core competencies include adaptability, highly organized, detail-oriented, and time management
ASSUMPTION: While a background in clinical practice or healthcare consulting is not required, it may be beneficial for understanding clinical workflows and audience needs.
💰 Compensation & Benefits
Salary Range: $91,000 - $193,000 per year (varies by location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Employee Stock Purchase Plan
- Unlimited vacation
- Paid holidays
- Sick leave
- Mental wellness and financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance
- Short-term and long-term disability
Working Hours: Full-time, with some domestic travel required
ASSUMPTION: The salary range provided is an estimate based on job-related skills, experience, qualifications, and other relevant business and organizational factors. Actual starting pay may vary based on the specific location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GoodRx operates in the healthcare industry, focusing on providing affordable prescription medications and tele-health services to Americans.
Company Size: GoodRx is a mid-sized company with 501-1,000 employees, offering a dynamic work environment with opportunities for growth and collaboration.
Founded: GoodRx was founded in 2011, with a mission to make healthcare more affordable and accessible to all Americans.
Company Description:
- GoodRx is America's healthcare marketplace, offering the most comprehensive and accurate resource for affordable prescription medications in the U.S.
- The company provides pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests.
- Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx, and millions of consumers visit the GoodRx website each month to find discounts and information related to their healthcare.
Company Specialties:
- Prescription savings platform
- Tele-health marketplace
- Healthcare data and insights
- Consumer-focused healthcare solutions
Company Website: www.goodrx.com
ASSUMPTION: GoodRx is committed to growing and empowering a more inclusive community within its company and industry, hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in clinical marketing and engagement strategy.
Reporting Structure: The Senior Clinical Marketing & Engagement Manager will report directly to the Head of Clinical Marketing and Engagement.
Work Arrangement: This role is remote-friendly, with some domestic travel required for meetings and events.
Growth Opportunities:
- Potential career progression into leadership or management roles within the marketing department
- Opportunities to expand skills and knowledge in digital health, tele-health, and healthcare data ecosystems
- Collaboration with cross-functional teams to drive business growth and innovation
ASSUMPTION: GoodRx values internal mobility and offers opportunities for employees to grow and develop within the organization.
🌍 Location & Work Environment
Office Type: GoodRx has multiple office locations, with a strong focus on remote work and hybrid arrangements.
Office Location(s): Santa Monica, CA; San Francisco, CA; Seattle, WA; New York, NY
Geographic Context:
- GoodRx's headquarters are in Santa Monica, California, with additional offices in San Francisco, Seattle, and New York.
- The company offers remote work options, allowing employees to work from various locations across the United States.
- GoodRx's remote-friendly culture fosters collaboration and connectivity among team members, regardless of location.
Work Schedule: Full-time, with some domestic travel required for meetings and events
ASSUMPTION: GoodRx's remote-friendly work environment offers flexibility and convenience for employees, while also promoting a strong company culture and collaborative teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Head of Clinical Marketing and Engagement
- Background check and offer extension
Key Assessment Areas:
- Clinical marketing and engagement strategy expertise
- Cross-functional collaboration and communication skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with GoodRx's mission and values
Application Tips:
- Highlight relevant clinical marketing and engagement experience in your resume
- Tailor your cover letter to demonstrate your understanding of GoodRx's mission and the role's requirements
- Prepare examples of successful clinical marketing campaigns or engagement strategies you've led in the past
- Research GoodRx's company culture and be ready to discuss how your values align with the organization
ATS Keywords: Clinical Marketing, Engagement Strategy, Healthcare Product Marketing, Sales Enablement, Digital Health Technologies, Audience-Centric Marketing, Cross-Functional Collaboration, Communication Skills, Data-Driven Mindset, Market Insights, Competitive Intelligence, Educational Content Development, Event Planning, Campaign Management, Relationship Management, Product Development
ASSUMPTION: GoodRx uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Salesforce
- Looker or Tableau
- Project management systems (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. GoodRx provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Inclusive: We foster an inclusive environment where everyone feels valued and respected
- Collaborative: We work together to achieve our goals
- Innovative: We embrace change and continuously improve
- Data-driven: We make decisions based on data and evidence
Work Style:
- Remote-friendly and flexible work arrangements
- Collaborative and supportive team environment
- Fast-paced and dynamic work environment
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do your personal values align with GoodRx's company values?
- Are you comfortable working in a remote or hybrid work environment?
- Do you thrive in a fast-paced, dynamic work environment, and how do you manage your time and priorities accordingly?
ASSUMPTION: GoodRx values cultural fit and looks for candidates who align with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing relationships with multiple clinical sales partners and stakeholders
- Keeping up with the latest trends and developments in digital health and tele-health
- Balancing short- and long-term business growth strategies
- Adapting to a remote or hybrid work environment, with some domestic travel required
ASSUMPTION: These challenges can be overcome with strong communication skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on clinical marketing and engagement strategy for healthcare professionals
- Similar roles may include Product Marketing Manager, Healthcare Marketing Manager, or Engagement Manager, but this role requires a deep understanding of clinical workflows and digital health solutions
- Career progression in this role may lead to leadership or management positions within the marketing department or related fields
ASSUMPTION: While this role shares similarities with other marketing and engagement positions, its focus on clinical workflows and digital health solutions sets it apart and requires a unique skill set.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive clinician adoption of a new tele-health feature
- Creating educational content and resources to help clinicians understand the benefits of using GoodRx's platform for their patients
- Collaborating with cross-functional teams to gather and analyze feedback from clinical partners and stakeholders to inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Clinical Marketing & Engagement Manager may undertake to drive business growth and engagement with clinical audiences.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and engagement strategy for healthcare professionals at GoodRx?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does GoodRx support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this supported in a remote or hybrid work environment?
- How does GoodRx measure the success of its marketing and engagement efforts, and how can I contribute to improving these metrics?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant clinical marketing and engagement experience, as well as any skills or qualifications mentioned in the job description
- Write a cover letter that demonstrates your understanding of GoodRx's mission and the role's requirements, and explains why you are a strong fit for the position
- Prepare examples of successful clinical marketing campaigns or engagement strategies you've led in the past, and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
