📌 Core Information
🔹 Job Title: Senior CMI Manager - Social First Media & Content
🔹 Company: Unilever
🔹 Location: 100VE, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Partnering with media agencies and platforms to identify engagement opportunities for Unilever brands.
- Developing metrics to predict ROI of different engagement opportunities in terms of building brands and sales.
- Leading the creation of best practices for content across emerging engagement opportunities.
- Providing guidance to the business on maximizing ROI of the total BMI spend.
- Actively scouting for new technology in the field of brand engagement insights and embedding them in the organization.
ASSUMPTION: This role requires a strong understanding of social media and content, as well as excellent project management and communication skills. The ideal candidate will be comfortable working with data and collaborating with multiple teams.
📋 Key Responsibilities
✅ Working closely with media partners, creative agencies, and media agencies to identify potential opportunities for Unilever brands to engage with consumers.
✅ Identifying metrics to predict ROI of different engagement opportunities in terms of building brands and sales.
✅ Leading the building of best practices for content for emerging engagement opportunities.
✅ Providing guidance to the business on how to maximize ROI of the total BMI spend.
✅ Developing new tools and frameworks to help support the social-first demand generation agenda for Unilever, including both media and content.
✅ Actively scouting for new technology in the field of brand engagement insights and working closely to develop new tools and embed them in the organization.
✅ Understanding and driving new learnings on values and culture and how they impact media and content consumption behaviors.
✅ Working closely with agencies to decode content best practices across traditional and digital content.
ASSUMPTION: The role requires a high level of collaboration and influence, as well as the ability to work in a fast-paced, always-evolving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in social media, content, or a related field.
Required Skills:
- Prior social media/content experience is an advantage.
- Strong project management skills: Ability to manage multiple projects in a fast-paced/always evolving environment and prioritize workload as requests will likely be more than resources allow.
- Good analytical thinking and communication skills to present clearly, simplify complex topics, and influence decision making; communication skills both written and verbal.
- Comfortable working with data (analysis and interpretation).
- A team player: collaborative, accountable, open-minded who likes to work in a rapid and agile way.
Preferred Skills:
- Experience working with Unilever or in the FMCG industry.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience in market research or consumer insights may also be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Manager role in Marketing within the FMCG sector in the UK)
Benefits:
- Competitive pension plan.
- Private healthcare and dental care.
- Life assurance and income protection.
- 25 days' holiday (plus bank holidays) and the option to buy up to 10 additional days.
- Flexible working options and family-friendly policies.
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home 2 days a week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of over 400 brands spanning home care, personal care, and foods & refreshment categories.
Company Size: Unilever is a large multinational corporation with over 10,000 employees in the UK alone and a global workforce of over 149,000 people.
Founded: Unilever was founded in 1929 through the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie.
Company Description:
- Unilever is a purpose-driven company, committed to making sustainable living commonplace.
- The company aims to create a better business, a better world, and a better life for its consumers.
- Unilever's portfolio includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside innovative forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
Company Specialties:
- Consumer Goods.
- Food.
- Home Care.
- Personal Care.
- Refreshments.
- Marketing & Advertising.
- Retail.
- Purpose.
- FMCG.
- Digital.
- Ice Cream.
- Nutrition.
- Sustainability.
- Beauty & Wellbeing.
- Innovation.
- Careers.
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting directly to the Head of Consumer Market Insights (CMI) within the Growth & Marketing Office (GMO).
Reporting Structure: The role will have direct reports and will be responsible for leading a team of CMI managers and analysts.
Work Arrangement: The role is based in Unilever's London headquarters (100VE) with a hybrid work arrangement, requiring employees to be in the office for 3 days a week.
Growth Opportunities:
- Progression to a leadership role within the CMI team or the wider GMO.
- Expansion of responsibilities to cover additional markets or categories.
- Opportunities to work on strategic projects or initiatives that drive business growth and innovation.
ASSUMPTION: Given Unilever's size and global presence, there are numerous opportunities for career progression and development within the organization.
🌍 Location & Work Environment
Office Type: Unilever's London headquarters (100VE) is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 100VE, London, UK
Geographic Context:
- London is a major global hub for the FMCG industry, with numerous opportunities for networking and professional development.
- The city offers a diverse range of cultural, recreational, and culinary experiences.
- Unilever's London headquarters is conveniently located near major transportation links, making it easily accessible from various parts of the city.
Work Schedule: The role follows a hybrid work arrangement, with employees required to be in the office for 3 days a week. The specific days of the week may be flexible, depending on the employee's preferences and team needs.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening.
- Phone or video call with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and a panel of stakeholders to assess skills and experience.
- Final round interview with the Head of CMI or another senior leader within the GMO.
Key Assessment Areas:
- Demonstrated experience in social media, content, or a related field.
- Strong project management skills and the ability to prioritize workload in a fast-paced environment.
- Excellent communication and presentation skills, with the ability to influence decision-making at a senior level.
- Comfortable working with data and able to interpret and analyze insights to drive business decisions.
- Alignment with Unilever's company values and culture.
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific examples of your experience in social media, content, or a related field, and how you have driven business growth or innovation in these areas.
- Demonstrate your understanding of Unilever's business and the role that social media and content play in driving brand engagement and demand generation.
ATS Keywords: Social Media, Content, Brand Engagement, Demand Generation, Project Management, Data Analysis, Stakeholder Management, Unilever, FMCG, Marketing
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and potential to drive business growth and innovation within the CMI team and the wider GMO.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Data visualization tools (e.g., Tableau, Power BI).
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Content management systems (e.g., WordPress, Adobe Experience Manager).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Our purpose is to make sustainable living commonplace.
- We believe in creating a better business, a better world, and a better life for our consumers.
- We are committed to reducing our environmental impact and contributing positively to society and the communities where we live and work.
Work Style:
- Unilever fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration.
- The company encourages innovation, big and small, to make its business win and grow.
- Unilever promotes a healthy work-life balance and offers flexible working options to support its employees' personal and professional development.
Self-Assessment Questions:
- Do you align with Unilever's purpose and values, and how would you contribute to making sustainable living commonplace?
- Are you comfortable working in a fast-paced, always-evolving environment, and how do you prioritize your workload in such a setting?
- How do you approach collaboration and teamwork, and can you provide an example of a time when you drove success through effective cross-functional collaboration?
ASSUMPTION: Unilever's company values and work style are central to its culture and are essential considerations for candidates applying for roles within the organization.
⚠️ Potential Challenges
- The role requires a strong understanding of social media and content, as well as excellent project management and communication skills. Candidates who lack experience in these areas may struggle to succeed in the role.
- The fast-paced, always-evolving nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
- The role requires a high level of collaboration and influence, which may be challenging for candidates who prefer to work independently or in a more autonomous setting.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for career growth, development, and impact that it offers.
📈 Similar Roles Comparison
- This role is unique in its focus on social-first media and content, and its direct partnership with the GMO to drive brand engagement and demand generation.
- Compared to other roles in the CMI team or the wider GMO, this role requires a stronger focus on social media and content, as well as a greater emphasis on project management and stakeholder engagement.
- Career progression in this role may lead to leadership positions within the CMI team or the wider GMO, with opportunities to expand responsibilities across additional markets or categories.
ASSUMPTION: The unique nature of this role presents both opportunities and challenges, and candidates should carefully consider their fit for the specific requirements and work environment.
📝 Sample Projects
- Developing a framework to measure the ROI of different social media engagement opportunities for a specific Unilever brand.
- Collaborating with a creative agency to create best practice content guidelines for emerging engagement opportunities, such as TikTok or augmented reality.
- Working with a media agency to identify and activate new engagement opportunities for a portfolio of Unilever brands, driving brand engagement and demand generation.
ASSUMPTION: The specific projects that the successful candidate will work on will depend on the current priorities and needs of the CMI team and the wider GMO.
❓ Key Questions to Ask During Interview
- Can you describe the current priorities and projects of the CMI team, and how this role will contribute to their success?
- How does this role fit into the broader strategy of the GMO, and what are the key objectives for the first 90 days in the role?
- What are the key challenges facing the CMI team, and how can this role help to address them?
- How does Unilever support the professional development and growth of its employees, and what opportunities are there for growth and progression within the CMI team or the wider GMO?
- What is the work-life balance like for employees in this role, and how does Unilever support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your experience in social media, content, or a related field.
- Prepare for your interview by researching Unilever's business and the role that social media and content play in driving brand engagement and demand generation.
- If you are invited to a final round interview, be prepared to discuss specific examples of your experience in social media, content, or a related field, and how you have driven business growth or innovation in these areas.
- Follow up with the hiring manager or your Talent Partner, Sarah Brough, within one week of your interview to express your continued interest in the role and to ask any remaining questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
