Senior Commercial (Marketing) Executive

📌 Core Information

🔹 Job Title: Senior Commercial (Marketing) Executive

🔹 Company: Amplifi Capital

🔹 Location: London, England, United Kingdom (Remote/Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (2 days from home)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and revenue growth through third-party partnerships
• Optimizing end-to-end customer journeys for seamless conversion
• Collaborating with cross-functional teams to launch impactful projects
• Being the subject matter expert on Aggregators and shaping the go-to-market strategy
• Delivering measurable results through data-driven growth strategies

ASSUMPTION: This role requires a commercially minded, hands-on professional who thrives in a fast-paced environment and can bridge the gap between strategic marketing efforts and actionable operational insights.

📋 Key Responsibilities

✅ Be the conduit for the Aggregator channel across all functions within Amplifi Capital

✅ Drive ideation, prioritization, alignment, and execution of loan growth initiatives that align with business targets

✅ Deliver agreed budgeted loan volumes/disbursements within the agreed marketing spend/CPA

✅ Develop plans to optimize marketing with partners while identifying new customer and commercial strategies

✅ Launch products into the market and expand the Amplifi Capital product set across existing and new partners

✅ Create and propose new promotions/customer incentives to distribute to partners to drive improved performance and increase revenue

✅ Manage day-to-day interactions with partners to ensure they receive the support needed to deliver against budget

✅ Track and analyze metrics to evaluate and improve the effectiveness of the channel and make recommendations where appropriate

✅ Ensure regular reviews of aggregator websites to gain competitor insight and marketing practices, to report on current trends and inform future strategies

✅ Deliver accurate and timely updates of performance along with robust forecasts to inform current and future expectations to the business

✅ Ownership of financing and invoicing process; ensure accuracy and invoices are paid on time

✅ Negotiate commercial agreements and contracts with support from the Senior Manager

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management to drive growth and optimize customer journeys through third-party partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Finance, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in a growth-focused or commercial role, ideally within financial services, marketing, or a data-driven environment

Required Skills:

• Experience working with partners such as Aggregators and/or Affiliates in Financial Services
• Demonstrated ability to lead business initiatives from ideation to execution while aligning with broader business targets
• Excellent communication and stakeholder management skills
• A passion for finding innovative solutions to optimize conversion rates, enhance customer journeys, and drive measurable growth
• Ability to analyze data, derive actionable insights, and prioritize improvement actions to drive business outcomes
• Proven ability to proactively react and respond to opportunities and risks

Preferred Skills:

• Experience with consumer credit products or FinTech platforms
• Experience working in a scale-up or high-growth environment
• Knowledge of regulatory frameworks in consumer lending

ASSUMPTION: Candidates with a strong commercial background, experience in financial services, and a proven track record of driving growth through partnerships are well-suited for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Commercial role in London)

Benefits:

• Competitive salary
• 25 days annual leave
• Private Health Cover via Bupa
• Cycle-to-Work Scheme
• Subsidised nursery scheme
• Hybrid working (2 days from home)

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid working

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Commercial role in London, considering the candidate's experience level and the company's size. The benefits package is competitive and tailored to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Amplifi Capital operates in the Financial Services sector, focusing on near-prime lending and ethical finance. The company aims to serve the underserved near-prime segment of the UK market, offering innovative technological solutions that work for customers.

Company Size: Amplifi Capital is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: 2018, with a mission to improve the nation's financial health through accessibility, affordability, and community.

Company Description:

• Amplifi Capital is a FinTech disrupter in near-prime lending, focusing on the underserved near-prime segment of the UK market
• The company offers two customer-facing brands: My Community Finance and Reevo Money, which cater to different customer groups
• Amplifi Capital aims to be the biggest near-prime lender in the UK and turn this group from under-served to brilliantly served

Company Specialties:

• Loans
• Savings Accounts
• Ethical Finance
• Ethical Lending
• Sustainable Finance
• Sustainable Lending

Company Website: http://www.amplificapital.com

ASSUMPTION: Amplifi Capital is a growing FinTech company with a strong focus on ethical finance and serving the underserved near-prime market. The company's mission and values are likely to attract candidates who are passionate about making a positive impact in the financial services industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a candidate with 5-10 years of experience in a growth-focused or commercial role.

Reporting Structure: The Senior Commercial Executive will report directly to the Senior Manager and collaborate with various cross-functional teams, including credit risk, operations, product, and technology.

Work Arrangement: This role is offered on a hybrid basis, with 2 days of work from home and 3 days in the office at the Canary Wharf location.

Growth Opportunities:

• As Amplifi Capital continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a management role
• The company's focus on innovation and technology may present opportunities for professional development in these areas
• Working in a cross-functional role may provide exposure to various aspects of the business, fostering a well-rounded skill set

ASSUMPTION: This role offers growth opportunities through exposure to various aspects of the business, collaboration with cross-functional teams, and the potential to take on more responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Amplifi Capital's office is located in Canary Wharf, London, offering a modern and collaborative work environment.

Office Location(s): 30 Churchill Place, London, England E14 5RE, GB

Geographic Context:

• Canary Wharf is a major business district in London, home to many international financial institutions and professional services firms
• The area offers excellent transport links, with easy access to the London Underground, Docklands Light Railway, and various bus routes
• Canary Wharf is known for its vibrant dining scene, with numerous restaurants, cafes, and bars within walking distance

Work Schedule: The hybrid work arrangement allows for flexibility, with 2 days of work from home and 3 days in the office. The core hours are 9:00 AM to 5:30 PM, with a 30-minute lunch break.

ASSUMPTION: The hybrid work arrangement offers a good balance between work-life flexibility and in-person collaboration with colleagues. The Canary Wharf location provides easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the Hiring Manager and a relevant team member
• Final interview with the Senior Manager
• Offer and onboarding

Key Assessment Areas:

• Commercial acumen and strategic thinking
• Data analysis and interpretation skills
• Stakeholder management and communication skills
• Innovative problem-solving and initiative-taking
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the near-prime lending market and Amplifi Capital's mission
• Prepare examples of your past achievements in driving growth, optimizing customer journeys, and managing partnerships
• Research Amplifi Capital's competitors and be ready to discuss your insights and ideas for improving the company's market position

ATS Keywords: Aggregators, Affiliates, Customer Acquisition, Revenue Growth, Partnership Management, Data Analysis, Stakeholder Management, Project Management, Marketing Optimization, Product Launch, Performance Tracking, Negotiation, Financial Services, Innovative Solutions, Customer Journey Enhancement, Risk Management, Growth Initiatives

ASSUMPTION: The interview process will focus on assessing the candidate's commercial acumen, data analysis skills, and alignment with the company's mission and values. Successful candidates will be able to demonstrate their ability to drive growth, optimize customer journeys, and manage partnerships effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using Microsoft Office Suite, Google Workspace, CRM software, data analysis tools, and project management tools to manage their workload and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Amplifi Capital prioritizes the needs and preferences of its customers, ensuring that its products and services meet their financial needs and improve their financial health
• Inclusive: The company values diversity and aims to create an inclusive environment where everyone feels respected, valued, and empowered to contribute to its mission
• Collaborative: Amplifi Capital fosters a culture of teamwork and collaboration, encouraging employees to work together to achieve common goals

Work Style:

• Data-driven: The company uses data to inform its decision-making processes and drive growth
• Agile: Amplifi Capital is a fast-growing FinTech company that operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive to change
• Commercial: The company values a commercially minded approach to its business, focusing on driving growth and optimizing customer journeys

Self-Assessment Questions:

• How do you align with Amplifi Capital's mission to improve the nation's financial health through accessibility, affordability, and community?
• How do you approach managing partnerships with Aggregators and Affiliates to drive customer acquisition and revenue growth?
• Can you provide an example of a time when you optimized a customer journey to improve conversion rates and drive measurable growth?

ASSUMPTION: Amplifi Capital values candidates who are passionate about its mission, commercially minded, data-driven, and collaborative. Successful candidates will be able to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing relationships with multiple partners, including Aggregators and Affiliates, to ensure they deliver against budget and provide the support needed to drive growth
• Balancing strategic planning and hands-on execution to drive growth and optimize customer journeys
• Navigating the dynamic and ever-changing FinTech landscape, requiring adaptability and responsiveness to change
• Working in a hybrid environment, which may present challenges in maintaining productivity and collaboration with colleagues

ASSUMPTION: The successful candidate will be able to manage multiple partnerships effectively, balance strategic planning and hands-on execution, adapt to change, and thrive in a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Commercial Executive roles in the financial services industry, this role places a greater emphasis on partnership management and data-driven decision-making
• Unlike other roles, this position focuses on the near-prime lending market, which is underserved and presents unique opportunities for growth and innovation
• Career progression in this role may involve moving into a management position or taking on more responsibilities as the company expands

ASSUMPTION: This role offers unique opportunities for growth and innovation in the near-prime lending market, with a focus on partnership management and data-driven decision-making. Career progression may involve moving into a management position or taking on more responsibilities as the company expands.

📝 Sample Projects

• Developing and executing a marketing strategy to optimize customer acquisition and revenue growth through Aggregators and Affiliates
• Launching a new product or feature into the market, working with cross-functional teams to ensure a successful launch and expansion across existing and new partners
• Conducting a comprehensive review of aggregator websites to gain competitor insight and marketing practices, informing future strategies and enhancing Amplifi Capital's market position

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Commercial Executive may undertake to drive growth, optimize customer journeys, and enhance Amplifi Capital's market position.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Aggregator channel and the key priorities for growth in the next 12-24 months?
• How does Amplifi Capital support its partners to ensure they deliver against budget and provide the support needed to drive growth?
• Can you provide an example of a time when Amplifi Capital successfully launched a new product or feature into the market, and what lessons were learned from that experience?
• How does Amplifi Capital foster a culture of collaboration and teamwork, and what opportunities are there for cross-functional collaboration in this role?
• What are the key challenges facing the near-prime lending market, and how does Amplifi Capital differentiate itself from competitors to serve this underserved segment?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the challenges facing the near-prime lending market. Successful candidates will be able to demonstrate their understanding of the market, their ability to drive growth, and their alignment with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in driving growth, optimizing customer journeys, and managing partnerships
• Research Amplifi Capital's competitors and be ready to discuss your insights and ideas for improving the company's market position
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.