📌 Core Information
🔹 Job Title: Senior Commercial Marketing Manager
🔹 Company: PUMA Group
🔹 Location: AU-Office Melbourne
🔹 Job Type: Full-Time
🔹 Category: Retail & Trade Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading commercial marketing strategy for retail and trade environments
- Innovating and executing dynamic marketing campaigns
- Collaborating with internal and external stakeholders
- Managing end-to-end campaign implementation and budget
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and own the commercial marketing strategy, driving brand awareness, engagement, and sell-through across all retail and wholesale touchpoints
✅ Lead a team in developing best-in-class marketing activations that create immersive brand experiences
✅ Collaborate with internal and external partners, including global commercial marketing teams, retail teams, and key wholesale accounts, ensuring alignment and brand consistency
✅ Manage end-to-end campaign implementation, ensuring flawless execution across in-store, online, and social channels
✅ Oversee marketing budgets, ensuring maximum impact while measuring ROI and campaign success
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to juggle multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of retail/trade marketing experience in a multi-category brand (Sport, Fashion, or Lifestyle preferred)
Required Skills:
- Proven leadership and team management skills
- Strong project management skills
- Excellent communication and stakeholder management skills
- Proficiency in MS Office (expert level) and Adobe Photoshop (intermediate level)
- Strong analytical and budget management skills
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for working with international teams and partners.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Australia, the estimated salary range is AUD 150,000 - 180,000 per annum.
Benefits:
- Competitive benefits package
- Opportunity to work in a global, dynamic organization
- Potential for career growth and development
Working Hours: Full-time position, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA Group operates in the global sports and lifestyle retail industry, with a strong focus on innovation, performance, and brand experience.
Company Size: With over 20,000 employees worldwide, PUMA Group is a large, global organization with a significant presence in the sports and lifestyle market.
Founded: PUMA was founded in 1948 and has since grown into a leading global sports brand.
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion
Company Specialties:
- Sports footwear and apparel
- Lifestyle and fashion products
- Global brand management
- Retail and trade marketing
Company Website: http://about.puma.com/en/careers
ASSUMPTION: The company's global presence and extensive product range provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing or a similar position.
Reporting Structure: The Senior Commercial Marketing Manager will oversee a team of marketing professionals, including junior marketing managers, marketing coordinators, and marketing assistants.
Work Arrangement: This is an on-site, full-time position with the opportunity for hybrid or remote work, depending on business needs and team dynamics.
Growth Opportunities:
- Potential for career progression within the marketing department or the broader organization
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development and training programs
ASSUMPTION: Given PUMA's global presence and extensive product range, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: PUMA's Melbourne office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Cremorne, Melbourne, Australia
Geographic Context:
- Melbourne is the cultural and economic capital of Australia, offering a vibrant arts scene, diverse food and drink options, and a high quality of life
- The Cremorne area is a thriving business hub with easy access to public transportation and amenities
- PUMA's new office is scheduled to open in early 2026, providing a state-of-the-art workspace for employees
Work Schedule: Standard business hours with flexibility for project demands and potential for hybrid or remote work
ASSUMPTION: The new office space in Cremorne will provide an inspiring and collaborative work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Project management and organizational skills
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research PUMA's brand and marketing strategies to demonstrate your understanding of the company and its goals
ATS Keywords: Retail Marketing, Trade Marketing, Brand Management, Campaign Development, Stakeholder Management, Budget Management, Project Management, Marketing Strategy, Marketing Execution, Team Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Photoshop
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: Proficiency in Microsoft Office and Adobe Photoshop is required, while experience with project management and marketing automation tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA encourages employees to be passionate, ambitious, and committed to driving results
- Be Vibrant: The company fosters a dynamic, creative, and energetic work environment
- Be Together: PUMA promotes collaboration, teamwork, and a strong sense of community among employees
- Be You: The company values individuality, diversity, and authenticity in its employees
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you embody PUMA's values in your daily work?
- Can you describe a time when you had to manage multiple priorities and projects simultaneously?
- How do you approach building and maintaining strong relationships with stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with PUMA's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with diverse stakeholders, including global teams and partners
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic thinking with day-to-day campaign execution
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on retail and trade marketing
- Unlike other marketing roles, this position requires a strong understanding of both in-store and online marketing channels
- Career progression in this role could lead to a Head of Marketing or similar position within the organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on retail and trade environments.
📝 Sample Projects
- Developing and executing a global campaign for a new product launch, including in-store activations, online promotions, and social media content
- Collaborating with a key wholesale account to create a co-branded marketing campaign that drives sales and brand awareness
- Managing a team to create and implement a marketing strategy for a seasonal promotion, including budget management, vendor negotiations, and campaign execution
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the broader marketing strategy for PUMA Australia?
- What are the key priorities for this role in the first 90 days?
- How does PUMA support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking these questions will help you understand the role's context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research PUMA's brand and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
