📌 Core Information
🔹 Job Title: Senior Communications Associate
🔹 Company: Sportradar
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing proactive communications strategies to enhance Sportradar's presence in North America
- Creating high-quality communication materials, including messaging, press releases, articles, and media pitches
- Maintaining strong media relations across various channels in the B2B space
- Collaborating with cross-functional teams to ensure brand consistency and alignment across all communications touchpoints
ASSUMPTION: This role requires a strategic thinker with a deep understanding of the betting, technology, and sports business sectors, as well as proven skills in stakeholder management and partner coordination.
📋 Key Responsibilities
✅ Support the development and execution of a proactive communications strategy that enhances Sportradar’s presence across the North American market, aligning with business goals and growth objectives.
✅ Lead the creation of high-quality materials including messaging, press releases, articles, briefing documents, media pitches etc. with great accuracy.
✅ Cultivate and maintain strong media relations, both proactively and reactively, across all channels including digital, print, and broadcast, in the B2B space.
✅ Stay ahead of trends and developments in the sports, tech, and betting industries to inform strategy and ensure Sportradar remains at the forefront of the conversation.
✅ Senior stakeholder management experience plus the ability to collaborate with cross-functional teams to ensure brand consistency and alignment across all communications touchpoints.
ASSUMPTION: The role requires a strong understanding of complex data-led information and the ability to translate it into simple, impactful communications messaging with proof points for businesses.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: Proven experience in a communications role, ideally in B2B or tech PR within highly competitive industries such as sports, media, or betting.
Required Skills:
- Strong verbal and written communication skills, with the ability to produce high-quality materials such as press releases, articles, and media briefings under tight deadlines
- Knowledge of the betting, sports tech, and sports media landscape, with experience tailoring communications for both business and consumer audiences
- Demonstrated ability to think strategically and manage complex communications campaigns from inception to execution
- Excellent media relations skills, including a network of key industry contacts and the ability to navigate both proactive media outreach and rapidly respond to media inquiries
- Exceptionally well-organized, diplomatic, and solutions-oriented
- Strong work ethic – is accountable, works smart, and pushes self and others for results
- Ability to trouble-shoot issues before they become problematic and quickly adapt to changing requirements
- Attention to detail is a must for this role
- Working knowledge of the sports business industry
Preferred Skills:
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with PR tools like Cision or Muck Rack would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD (based on provided range)
Benefits:
- Comprehensive Benefits Package
- Performance Bonus Program
- Equity Stock Purchase
- 401k Contribution
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior communications role in New York City. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sportradar operates in the information services industry, focusing on sports technology and data solutions.
Company Size: Sportradar has 1,001-5,000 employees globally, with a significant presence in North America. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic work environment.
Founded: Sportradar was founded in 2001 and has since grown to become a leading global sports technology company.
Company Description:
- Sportradar is a leading global sports technology company, creating immersive experiences for sports fans and bettors
- The company provides sports federations, news media, consumer platforms, and sports betting operators with a best-in-class range of solutions to help grow their business
- Sportradar covers close to a million events annually across all major sports and is the trusted partner of organizations like the NBA, NHL, MLB, UEFA, FIFA, and more
Company Specialties:
- Sports-related live data and odds solutions
- Virtual Sports Betting
- Integrity services
- Sports information services
- Media services
- Digital Sports Solutions
Company Website: http://www.sportradar.com
ASSUMPTION: Sportradar's focus on sports technology and data solutions makes it an attractive employer for candidates interested in the intersection of sports, media, and betting industries.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in communications and stakeholder management.
Reporting Structure: The Senior Communications Associate reports directly to the Senior Communications Manager, North America.
Work Arrangement: This is an on-site role based in Sportradar's New York City office, with the expectation of working on-site full-time.
Growth Opportunities:
- As Sportradar continues to expand, there may be opportunities for the right candidate to grow into a management role or take on additional responsibilities
- The company's global presence also offers opportunities for international assignments or collaborations
ASSUMPTION: Given Sportradar's growth and expansion, there are likely numerous opportunities for professional development and advancement within the company.
🌍 Location & Work Environment
Office Type: Sportradar's New York City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 810 7th Avenue, New York, NY 10019, United States
Geographic Context:
- New York City is a major global hub for sports, media, and finance, providing ample opportunities for networking and collaboration
- The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities
- The city's vibrant culture and diverse population create a dynamic work environment
Work Schedule: The role follows a standard full-time work schedule, with the expectation of working on-site during regular business hours.
ASSUMPTION: While the role is on-site, Sportradar may consider flexible work arrangements for the right candidate, depending on business needs and team dynamics.
💼 Interview & Application Insights
Typical Process:
- Initial Screening: A quick chat with the Talent Acquisition Partner to understand your background and expectations
- Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution and discuss team fit
- Technical Assessment: A short (home) task to showcase your technical skills
- In Person Office Visit: Meet with the local team to dive into your solution and discuss team fit
- Final Steps: Receive feedback and, if successful, an offer
Key Assessment Areas:
- Communication skills and ability to create compelling narratives around complex products and services
- Understanding of the betting, technology, and sports business sectors
- Stakeholder management and partner coordination skills
- Cultural fit and alignment with Sportradar's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create high-quality communication materials and maintain strong media relations
- Research Sportradar and the sports technology industry to show your enthusiasm and understanding of the company and its mission
ATS Keywords: B2B PR, Tech PR, Sports Business, Betting Industry, Media Relations, Strategic Communications, Campaign Management, Stakeholder Management, Data Interpretation, Attention to Detail
ASSUMPTION: Sportradar's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on practical examples and real-world scenarios.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR tools like Cision or Muck Rack
- Social media platforms (Twitter, LinkedIn, etc.)
- Media monitoring and analysis tools
ASSUMPTION: While not explicitly stated, proficiency in these tools is expected for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Sportradar is committed to upholding the highest ethical standards and promoting a culture of integrity across the sports industry
- Innovation: The company encourages creativity, continuous learning, and a passion for pushing the boundaries of what's possible in sports technology
- Collaboration: Sportradar fosters a culture of teamwork, open communication, and mutual respect, both internally and with external partners
Work Style:
- Dynamic and fast-paced work environment, with a focus on delivering high-quality results under tight deadlines
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for professional growth and development within a global organization
Self-Assessment Questions:
- Do you have a deep understanding of the betting, technology, and sports business sectors, and can you translate complex data-led information into simple, impactful communications messaging?
- Are you an excellent communicator with strong verbal and written skills, able to produce high-quality materials under tight deadlines?
- Do you thrive in a dynamic, fast-paced work environment and enjoy collaborating with cross-functional teams to ensure brand consistency and alignment across all communications touchpoints?
ASSUMPTION: Sportradar values candidates who are passionate about sports, technology, and the intersection of the two, and who are eager to contribute to the company's mission of creating immersive experiences for sports fans and bettors.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly to changing requirements and tight deadlines
- The role's focus on stakeholder management and partner coordination may present challenges in navigating complex relationships and maintaining strong communication channels
- The competitive nature of the sports, media, and betting industries may require candidates to be proactive and strategic in their approach to communications and media relations
- The on-site work arrangement may present challenges for candidates who prefer a more flexible or remote work environment
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a strategic mindset, as well as a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Compared to other senior communications roles in the sports industry, this position offers a unique opportunity to work at the intersection of sports, media, and betting, with a focus on technology and data solutions
- The role's focus on B2B communications and stakeholder management sets it apart from more consumer-facing communications roles in the sports industry
- Career progression in this role may lead to opportunities in sports technology, media, or betting, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique blend of experience in the sports, media, and betting industries, with a focus on technology and data solutions, making it an attractive opportunity for candidates interested in this intersection.
📝 Sample Projects
- Developing and executing a communications strategy to launch a new sports data product, including messaging, press releases, and media outreach
- Managing a crisis communications situation related to a data breach or integrity issue, requiring quick thinking and strategic decision-making
- Creating a comprehensive communications plan for a major sports event, including media relations, social media management, and on-site support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role, requiring strong communication skills, adaptability, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department, and how this role fits into the broader organization?
- How does Sportradar support the professional development and growth of its employees, particularly in the communications department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Sportradar approach collaboration and communication with external partners, such as sports federations, media outlets, and betting operators?
- What are the most rewarding aspects of working in communications at Sportradar, according to current team members?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and the company, as well as their ability to think critically about the position and its fit with their career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the betting, sports tech, and sports media landscape
- Prepare examples of your past work that demonstrate your ability to create high-quality communication materials and maintain strong media relations
- Research Sportradar and the sports technology industry to show your enthusiasm and understanding of the company and its mission
- Follow up with the hiring manager or talent acquisition partner one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
