Senior Communications Manager

📌 Core Information

🔹 Job Title: Senior Communications Manager

🔹 Company: Duke Energy Corporation

🔹 Location: St. Petersburg, FL

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Utilities, Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and executing complex communications plans for Duke Energy's regulated utility operations in Florida.
• Serving as a company spokesperson and building relationships with key reporters and outlets.
• Providing communications counsel to business groups and senior leaders, and supporting executive positioning efforts.
• Working closely with corporate communications peers, sustainability, environmental, federal policy, and government affairs teams to ensure alignment and advance Duke Energy’s national and regional strategies.
• Serving as part of the company’s crisis communications and storm support team.

ASSUMPTION: This role requires a strong background in communications and public affairs, with a focus on media relations, crisis communications, and stakeholder engagement. The ideal candidate will have experience working with senior levels of management and providing executive counsel.

📋 Key Responsibilities

✅ Develops/implements/measures impact of complex communications plans on varied subjects and issues, including writing key messages, news releases, social media content, and other collateral materials.

✅ Provides counsel to business groups and senior leaders and supports executive positioning efforts.

✅ Serves as a primary liaison between Florida State President’s Organization and Corporate Communications for relevant business priorities and other issues.

✅ Manages relevant media inquiries, including those that place the company's reputation at high risk, serving as a company spokesperson with local, regional, and national media.

✅ Staying up-to-date on company and industry-related issues and developing communications strategies to address these issues.

✅ Serves as part of the company’s crisis communications team, often leading the Corp. Comm. work in an event, and participates in on-call media/emergency duty rotation.

✅ Builds and maintains strong relationships and serves as a trusted advisor to senior executives.

✅ Required to do field work during storms and other emergency events, and required travel to high profile community events and engagements with senior leaders.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively under pressure, especially during crisis situations. The ideal candidate will have experience working in a matrix organization and collaborating with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, Public Relations, or other related field

Experience: Five (5) years minimum of related work experience

Required Skills:

• Strong experience in communications and public affairs
• Strong media relations experience, including strategy and message development, and serving as a company spokesperson
• Strong experience developing and implementing communications plans to effectively manage emerging issues and long-term strategies to support top business priorities
• Experience working with senior levels of management and providing executive counsel and coaching for media interviews, presentations, and other external events
• Experience representing the company externally with diverse audiences in challenging situations
• Strong knowledge of utility operations and/or regulatory processes for a utility industry
• Demonstrated strong verbal and written communication skills; writing samples may be requested
• Ability to synthesize complex information into easy-to-understand communications materials, including talking points, public remarks, media statements, etc.
• Ability to work and make decisions independently and collaboratively with multiple stakeholders
• Experience working in a matrix organization
• Experience in issues management and crisis communications

Preferred Skills:

• In addition to desired degree, 6 plus years related work experience in communications and public affairs
• Demonstrated ability to communicate clearly, concisely, and accurately using written and verbal communications
• Experience developing and implementing complex communications plans
• Demonstrated excellent interpersonal skills to work efficiently and effectively with clients, teammates, and management
• Strong media relations experience serving as a spokesperson on contentious issues, including strategy and message development and maintaining reporter relationships
• Experience working with business unit leaders and providing executive counsel and coaching for media interviews, presentations/speeches
• Experience representing the company externally with challenging audiences in challenging situations
• Speechwriting experience
• Proficient in Microsoft Office products, such as Outlook, Word, PowerPoint and Excel, as well as SharePoint
• Ability to participate in/lead crisis management response
• Previous energy industry experience
• Experience in providing communications counsel and advice to executives
• Accredited in public relations (APR)

ASSUMPTION: The required qualifications for this role are quite specific and require a strong background in communications and public affairs, with a focus on media relations, crisis communications, and stakeholder engagement. The preferred qualifications further emphasize the need for extensive experience and a proven track record in communications and public affairs.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Communications Manager in the Utilities sector with 5-10 years of experience in Florida)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition assistance and professional development opportunities
• Employee discounts on Duke Energy services

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Communications Manager in the Utilities sector with 5-10 years of experience in Florida. The benefits listed are based on Duke Energy's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Duke Energy is a Fortune 150 company headquartered in Charlotte, N.C., and is one of America’s largest energy holding companies. The company's electric utilities serve 8.4 million customers in North Carolina, South Carolina, Florida, Indiana, Ohio, and Kentucky, and collectively own 54,800 megawatts of energy capacity. Its natural gas utilities serve 1.7 million customers in North Carolina, South Carolina, Tennessee, Ohio, and Kentucky.

Company Size: Duke Energy has 10,001+ employees, making it a large enterprise with a significant presence in the energy industry.

Founded: Duke Energy was founded in 1904 and has a rich history in the energy sector, with a strong focus on innovation and sustainability.

Company Description:

• Duke Energy is executing an ambitious clean energy transition, keeping reliability, affordability, and accessibility at the forefront as the company works toward net-zero methane emissions from its natural gas business by 2030 and net-zero carbon emissions from electricity generation by 2050.
• The company is investing in major electric grid upgrades and cleaner generation, including expanded energy storage, renewables, natural gas, and nuclear.
• Duke Energy is committed to providing excellent customer service and maintaining a strong safety culture, with a focus on the well-being of its employees and the communities it serves.

Company Specialties:

• Power generation
• Natural gas distribution
• Power delivery
• Commercial power
• Energy
• Utility
• Smart grid
• Renewable energy
• Solar power
• Wind power

Company Website: Duke Energy

ASSUMPTION: Duke Energy is a well-established and respected company in the energy industry, with a strong commitment to sustainability and innovation. The company's size and history make it an attractive employer for communications professionals looking to make a significant impact in a large organization.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of autonomy, strategic thinking, and leadership.

Reporting Structure: The Senior Communications Manager reports directly to the Director of Public Affairs & Jurisdiction Communications in Florida and works closely with the Florida State President and the State President’s leadership team.

Work Arrangement: This is a hybrid role, with most work performed on-site or in the field, and occasional remote work. Employees should live within a reasonable commute to a Duke Energy facility.

Growth Opportunities:

• Progression to a Director or Vice President of Communications role within Duke Energy
• Expansion of responsibilities to include additional jurisdictions or business units
• Opportunities to lead high-profile projects or initiatives
• Professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and take on more responsibilities as they develop their skills and demonstrate their value to the company.

🌍 Location & Work Environment

Office Type: Duke Energy's St. Petersburg, FL Regional Headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 525 S Tryon St, Charlotte, NC 28202, US (corporate headquarters); 1000 Esplanade Dr, St. Petersburg, FL 33716, US (St. Petersburg Regional Headquarters)

Geographic Context:

• St. Petersburg, FL is located on the Gulf Coast of Florida, with a subtropical climate and a cost of living slightly above the national average.
• The city is known for its beaches, cultural attractions, and a growing tech industry.
• St. Petersburg is home to several major corporations and has a diverse and vibrant economy.

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed

ASSUMPTION: The St. Petersburg, FL Regional Headquarters offers a modern, professional work environment with opportunities for collaboration and growth. The city of St. Petersburg provides a pleasant living experience with a diverse economy and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager or HR representative
• In-depth phone or video interview with the hiring manager and/or other team members
• On-site or virtual tour of the office and/or relevant facilities
• Final interview with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills, both written and verbal
• Media relations experience and strategy development
• Crisis communications experience and ability to work under pressure
• Ability to collaborate effectively with multiple stakeholders
• Understanding of utility operations and regulatory processes
• Alignment with Duke Energy's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of your media relations experience and success stories
• Demonstrate your understanding of Duke Energy's business and the utility industry
• Prepare for behavioral interview questions that focus on your communication skills, problem-solving abilities, and leadership potential
• Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions

ATS Keywords: communications, public affairs, media relations, crisis communications, stakeholder engagement, utility operations, regulatory processes, executive counsel, strategic planning, issues management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their communication skills, media relations experience, and understanding of the utility industry. The interview process will focus on assessing the candidate's fit for the role and their potential to contribute to Duke Energy's success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• SharePoint
• Media monitoring and analysis tools (e.g., Muck Rack, Critical Mention)
• Crisis communications software (e.g., OnSolve, TeamSite)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)

ASSUMPTION: The tools and technologies required for this role are standard for communications and public affairs professionals, with a focus on media monitoring, crisis communications, and social media management. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Excellence
• Teamwork
• Respect
• Stewardship

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to work effectively in a dynamic and changing environment
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do I have a strong commitment to safety and a track record of promoting a safe work environment?
• Am I able to maintain a high level of integrity and ethical standards in my professional and personal life?
• Do I have a proven ability to deliver excellent results and exceed expectations in my previous roles?
• Am I comfortable working in a collaborative and team-oriented environment, and do I have strong communication and interpersonal skills?
• Do I have experience working in a dynamic and changing environment, and am I adaptable and resilient in the face of challenges?
• Am I committed to continuous learning and professional development, and do I have a strong desire to grow and improve my skills and knowledge?

ASSUMPTION: Duke Energy values a strong safety culture, integrity, excellence, teamwork, respect, and stewardship. The ideal candidate will demonstrate a strong commitment to these values and be able to thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing high-pressure situations and crises, often with short notice
• Balancing multiple priorities and deadlines, sometimes with conflicting demands from different stakeholders
• Working in a matrix organization with complex reporting structures and decision-making processes
• Navigating a large and sometimes bureaucratic organization, with opportunities for growth and advancement
• Adapting to a hybrid work arrangement, with a balance of on-site and remote work

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a dynamic and sometimes high-pressure environment, with a strong commitment to excellence and a focus on delivering results.

📈 Similar Roles Comparison

• This role is similar to a Director of Communications or Corporate Communications Manager, with a focus on media relations, crisis communications, and stakeholder engagement.
• In the utility industry, this role is similar to a Manager of Corporate Communications or Public Affairs, with a focus on utility operations and regulatory processes.
• In terms of career path, this role is a step up from a Manager of Communications or Public Affairs, with opportunities for further advancement to a Director or Vice President level.

ASSUMPTION: This role is similar to other senior communications and public affairs roles in the utility industry, with a focus on media relations, crisis communications, and stakeholder engagement. The ideal candidate will have experience in a similar role or a related field, with a strong background in communications and public affairs.

📝 Sample Projects

• Developing and executing a comprehensive communications plan for a major utility infrastructure project, including media outreach, stakeholder engagement, and community relations
• Managing a high-profile crisis situation, including media inquiries, public statements, and coordination with internal and external stakeholders
• Creating and implementing a strategic communications plan to support a major regulatory filing or legislative initiative, including messaging, targeted outreach, and advocacy efforts
• Developing and delivering executive presentations and speeches for senior leaders, including media training and coaching

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Communications Manager in the utility industry. The ideal candidate will have experience with similar projects and be able to apply their skills and knowledge to new and unique situations.

❓ Key Questions to Ask During Interview

• What are the most pressing communications challenges facing the company, and how does this role contribute to addressing them?
• How does this role collaborate with other departments and business units, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills for success in this role, and how does the company support the development of these qualities and skills?
• How does the company approach crisis communications, and what role does this position play in crisis preparedness and response?
• What opportunities are there for growth and advancement within the company, and how does the company support the career development of its employees?

ASSUMPTION: These key questions will help the candidate understand the role's priorities, expectations, and opportunities for growth and development. The ideal candidate will be able to ask insightful and relevant questions that demonstrate their understanding of the role and their fit for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on media relations, crisis communications, and stakeholder engagement
• Prepare for behavioral interview questions that focus on your communication skills, problem-solving abilities, and leadership potential
• Research Duke Energy's business and the utility industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions
• If selected for the final round of interviews, be prepared to present a communications plan or project that demonstrates your skills and experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.