📌 Core Information
🔹 Job Title: Senior Community Marketing Manager
🔹 Company: Webflow
🔹 Location: U.S. Remote
🔹 Job Type: Full-time, Permanent, Exempt
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-first (United States)
🚀 Job Overview
Key aspects of this role include:
- Architecting a comprehensive community strategy to drive growth and business impact
- Leading and scaling marquee community programs to serve diverse audiences
- Building scalable community infrastructure and defining success metrics
- Collaborating cross-functionally with teams to integrate community into the customer journey
- Growing and engaging emerging community segments with personalized experiences
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance community needs with business objectives.
📋 Key Responsibilities
✅ Own and evolve Webflow’s holistic community strategy, modernizing existing programs and launching new initiatives
✅ Translate community insight into impact by proactively listening to feedback and trends
✅ Lead and scale marquee community programs, empowering the community to host regional events and create content
✅ Build scalable community infrastructure, implementing unified community moderation and consistent measurement
✅ Architect a community-driven content engine, cultivating and amplifying authentic user-generated content
✅ Grow and engage emerging community segments with personalized content and engagement experiences
✅ Embed community across the customer journey, partnering with various teams to identify integration opportunities
✅ Define and track community success metrics, regularly reporting on community health, impact, and growth opportunities
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 6+ years of relevant experience, with 4+ years leading community marketing or strategic community programs in a B2B tech environment
Required Skills:
- Proven experience owning a robust, multi-channel community marketing program end-to-end
- Strong leadership and communication skills, with the ability to influence executives and stakeholders
- Customer-first mindset with a passion for relationship-building
- Expertise in working cross-functionally with various teams
- Ability to strategically prioritize, execute, and adapt quickly in a fast-paced, high-growth environment
Preferred Skills:
- Technical proficiency in Webflow and deep curiosity about web design and development
- Experience implementing AI and modern tools to improve community engagement and content delivery
ASSUMPTION: Candidates with experience in enterprise or high-growth companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $157,000 USD per year (based on location and experience level)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage
- 12 weeks of paid parental leave and an additional 6-8 weeks of pregnancy disability leave
- Flexible PTO and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is tailored to align with the cost of labor in different geographic markets and may vary based on the candidate’s location, job-related experience, knowledge, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Website Experience Platform (WXP)
Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2012, with a history of innovation and growth in the website design and development industry
Company Description:
- Webflow is the world’s first Website Experience Platform (WXP), empowering users to build, manage, and optimize websites visually without coding
- With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support
- The company is committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: Webflow
ASSUMPTION: Webflow's unique platform and commitment to innovation make it an attractive place to work for creative and tech-savvy professionals.
📊 Role Analysis
Career Level: Senior-level role, offering significant growth opportunities and strategic impact
Reporting Structure: Reports directly to the Head of Customer Marketing & Community, with cross-functional collaboration with various teams
Work Arrangement: Remote-first (United States), with flexible work arrangements and a focus on results and impact
Growth Opportunities:
- Potential to grow into a leadership role within the community marketing function or expand into other areas of the business
- Opportunities to work on high-impact projects and initiatives that drive business growth and customer success
- Access to professional development resources and mentorship opportunities to support career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Webflow's community and business success.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person collaboration opportunities for team-building and strategic planning
Office Location(s): U.S. Remote, with a headquarters in San Francisco, California
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Webflow's remote-first approach allows employees to work from various locations within the United States
- The company's headquarters in San Francisco provides access to a vibrant tech hub and networking opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and impact
ASSUMPTION: Webflow's remote-first approach offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Head of Customer Marketing & Community
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and community marketing expertise
- Leadership and communication skills
- Customer-centric mindset and ability to build relationships
- Cross-functional collaboration and project management skills
- Adaptability and resilience in a fast-paced, high-growth environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your community marketing achievements and the impact you've made on growing and engaging communities
- Be ready to discuss your understanding of Webflow's platform and its unique value proposition
- Follow up with the hiring manager after your interview to reiterate your interest and address any remaining questions
ATS Keywords: Community Marketing, Strategic Programs, B2B Tech Experience, User-Generated Content, Cross-Functional Collaboration, Data Analysis, Customer Engagement, Event Management, AI Implementation, Storytelling, Communication Skills, Relationship Building, Adaptability, Curiosity, Web Design
ASSUMPTION: Webflow's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Webflow (experience with the platform is a strong bonus)
- Community management and engagement platforms (e.g., Discord, Slack, or similar tools)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or similar tools)
- Project management tools (e.g., Asana, Trello, or similar tools)
ASSUMPTION: Candidates with experience using Webflow and relevant community management tools will have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Collaborative and cross-functional, with a focus on results and impact
- Fast-paced and adaptable, with a strong emphasis on continuous learning and improvement
- Customer-centric and community-focused, with a passion for building relationships and driving customer success
Self-Assessment Questions:
- How have you successfully owned and evolved a holistic community strategy in a previous role?
- Can you provide an example of how you've used data and insights to inform community programming and drive business impact?
- How do you approach building and maintaining trusted relationships with community members, executives, and cross-functional stakeholders?
ASSUMPTION: Candidates who align with Webflow's core behaviors and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large, diverse community with varying needs and expectations
- Balancing community needs with business objectives and constraints
- Adapting to a fast-paced, high-growth environment with shifting priorities and goals
- Collaborating effectively with cross-functional teams to integrate community into the customer journey
- Scaling community programs and infrastructure to support rapid business growth
ASSUMPTION: These challenges require a strategic mindset, strong leadership skills, and the ability to adapt quickly in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from traditional community management positions in its focus on strategic program development and cross-functional collaboration
- Webflow's unique platform and commitment to innovation set it apart from other companies in the website design and development industry
- Career path comparison: This role offers significant growth potential, with opportunities to expand into leadership or other areas of the business
ASSUMPTION: Candidates with experience in strategic community marketing roles or related fields may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive community strategy to drive business growth and engagement
- Launching and scaling marquee community programs, such as regional events, content creation initiatives, and high-impact activations
- Building and implementing unified community moderation and consistent measurement across channels
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for both strategic thinking and hands-on execution.
❓ Key Questions to Ask During Interview
- How does Webflow measure the success of its community programs, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Customer Marketing & Community department?
- How does Webflow foster a culture of collaboration and innovation across its various teams?
- What opportunities exist for growth and professional development within this role and the broader organization?
- How does Webflow approach balancing the needs of its community with business objectives and constraints?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's approach to community marketing and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webflow's Careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your community marketing achievements and the impact you've made on growing and engaging communities
- Follow up with the hiring manager after your interview to reiterate your interest and address any remaining questions
- If selected, complete a background check and onboarding process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
