📌 Core Information
🔹 Job Title: Senior Consultant Marketing Strategy & Digital Transformation
🔹 Company: Sia
🔹 Location: Brussels, Belgium
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 3-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing digital strategies for clients
- Designing and deploying digital business and operating models
- Implementing digital and mobile innovations to improve business operations and analytics
- Collaborating with colleagues on internal activities, such as offer development and business development
ASSUMPTION: This role requires a strong understanding of digital marketing, customer experience, and data analytics, as well as the ability to work collaboratively with clients and colleagues.
📋 Key Responsibilities
✅ Define and implement digital strategies for clients, focusing on digital customer experience, online marketing concepts, mobile applications, e-commerce, and data analytics
✅ Design and deploy digital business and operating models, keeping up-to-date with the latest digital developments and marketing technology stacks
✅ Collaborate with colleagues on internal activities, such as offer development and business development, to reinforce Sia's offer and contribute to commercial initiatives
ASSUMPTION: This role requires strong problem-solving skills, creativity, and the ability to process complex information and synthesize it into conclusions.
🎯 Required Qualifications
Education: Master's Degree
Experience: 3 to 6 years of experience as a consultant with similar responsibilities in a similar firm
Required Skills:
- Proficient in English, Dutch, and French
- Experience within Corporate Strategy, Digital Transformation, Digital Marketing, Customer Experience, CRM, or Customer Analytics and Insights
- Creative mindset with strong problem-solving skills
- Dynamic and entrepreneurial mindset with a focus on achieving results
Preferred Skills:
- Experience with marketing technology stacks (e.g., Adobe, Salesforce, Thunderhead, Google)
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with the consulting industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior consultant role in Belgium, the estimated salary range is €60,000 - €80,000 per year. This estimate is subject to change based on the candidate's experience and skills.
Benefits:
- Mobility budget
- Hospital insurance
- Performance-related bonus
Working Hours: Full-time, with flexible working hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Sia operates in the business consulting and services industry, focusing on strategy, management, data science, creativity, and responsibility. The industry is competitive and dynamic, with a strong emphasis on digital transformation and innovation.
Company Size: Sia has 1,001-5,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and diverse project exposure while maintaining a relatively flat hierarchy.
Founded: Sia was founded in 1999, making it an established company with a strong track record in the consulting industry.
Company Description:
- Sia is a next-generation, global management consulting group
- Born digital, augmented by data, enhanced by creativity, and driven by responsibility
- Partners with clients to resolve challenges and capitalize on opportunities
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia's diverse range of specialties and global presence offer candidates the opportunity to work on a variety of projects and gain exposure to different industries and cultures.
📊 Role Analysis
Career Level: This role is at the senior consultant level, indicating significant experience and expertise in the field. It is a mid-level position with opportunities for career growth and progression.
Reporting Structure: As a senior consultant, the role reports directly to the client and collaborates with colleagues on internal activities. The role may also supervise junior consultants or support staff.
Work Arrangement: This role is on-site, with flexible working hours and a focus on results. The role may require occasional travel to client sites or other Sia offices.
Growth Opportunities:
- Progression to a management or leadership role within the company
- Expansion of expertise and skillset through working on diverse projects
- Opportunities to contribute to internal initiatives and drive business development
ASSUMPTION: Given Sia's global presence and diverse range of specialties, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Sia's Brussels office is located in a modern, professional building with easy access to public transportation.
Office Location(s): Boulevard de Waterloolaan 16, Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, with a population of over 1.2 million people
- The city is known for its vibrant cultural scene, historic architecture, and diverse culinary offerings
- Brussels is a major hub for international politics, with the headquarters of the European Union and NATO located in the city
Work Schedule: Full-time, with flexible working hours and a focus on results. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Brussels offers a high quality of life, with a rich cultural scene, diverse culinary offerings, and easy access to nature and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and a panel of Sia consultants
- Case study or presentation preparation and delivery
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and innovation
- Communication and interpersonal skills
- Language proficiency in English, Dutch, and French
- Cultural fit and alignment with Sia's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and communication abilities
- Research Sia's company culture and values to demonstrate your cultural fit and alignment with the organization
ATS Keywords: Digital strategy, digital transformation, marketing, customer experience, data analytics, consulting, problem-solving, creativity, results-oriented, entrepreneurial mindset
ASSUMPTION: Sia's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, creativity, and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Adobe, Thunderhead)
- Project management tools (e.g., Microsoft Project, Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Optimism for change
- Responsibility
- Creativity
- Expertise
- Collaboration
Work Style:
- Dynamic and entrepreneurial mindset
- Focus on results and achieving objectives
- Strong problem-solving skills and creativity
- Collaborative and team-oriented approach
Self-Assessment Questions:
- How do you stay optimistic in the face of challenges and setbacks?
- Can you provide an example of a time when you drove results through creativity and innovation?
- How do you collaborate effectively with colleagues and clients to achieve shared objectives?
ASSUMPTION: Sia values candidates who demonstrate a strong fit with the company's culture and values, with a focus on optimism, responsibility, creativity, and collaboration.
⚠️ Potential Challenges
- The role may require occasional travel to client sites or other Sia offices, which could disrupt work-life balance
- The role involves working with diverse clients and industries, which can present unique challenges and require adaptability
- The role may require working on multiple projects simultaneously, which can be demanding and require strong time management skills
- The role is based in Brussels, which may present challenges for candidates who are not familiar with the city or the Belgian culture
ASSUMPTION: While these challenges exist, they can be mitigated through effective time management, adaptability, and a strong cultural fit with Sia's values and work style.
📈 Similar Roles Comparison
- Compared to other senior consultant roles, this role places a stronger emphasis on digital transformation and marketing strategy
- Within the consulting industry, Sia is known for its focus on optimism, creativity, and responsibility, which sets it apart from other firms
- Career progression in this role may involve moving into a management or leadership position within the company, with opportunities to specialize in a specific industry or functional area
ASSUMPTION: While this role shares similarities with other senior consultant roles, its focus on digital transformation and marketing strategy, as well as Sia's unique company culture, sets it apart within the consulting industry.
📝 Sample Projects
- Developing a digital transformation strategy for a retail client, focusing on e-commerce, mobile applications, and data analytics
- Conducting a customer experience audit for a B2B client, with a focus on digital touchpoints and journey mapping
- Implementing a marketing automation platform for a financial services client, with a focus on lead generation and customer engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and industries that a senior consultant in this role might encounter.
❓ Key Questions to Ask During Interview
- Can you describe the typical projects that a senior consultant in this role might work on?
- How does Sia support the professional development and career growth of its consultants?
- What is the company culture like, and how does it support Sia's values of optimism, responsibility, creativity, and collaboration?
- How does Sia approach work-life balance, and what resources are available to support consultants in managing their workloads?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the resources available to support consultants in their professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital transformation, marketing strategy, and problem-solving abilities
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and communication abilities
- Research Sia's company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
