📌 Core Information
🔹 Job Title: Senior Consumer Marketing Manager – Mother & Child Care | Comforting
🔹 Company: Philips
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical innovation roadmap development for the Comforting portfolio
- Cross-functional team leadership and collaboration with regional teams worldwide
- Consumer insights-driven product development and market launch
- Brand management and value proposition creation for Philips Avent's leading Mother & Child Care brand
- Mentoring and supporting junior marketers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in brand management and value proposition creation within the FMCG/CPG or Fem Tech industries.
📋 Key Responsibilities
✅ Lead the growth of Philips Avent’s Comforting global business
✅ Own the development of the strategic and tactical innovation roadmap, delivering new products and designs for existing propositions
✅ Brief the Marketing Communications team to deliver superior Desire, Explore and Convert communications under the Share the Care Brand Positioning
✅ Leverage Marketing and Sales Centers of Excellence to partner with Regional teams for best in class go to market models and plans
✅ Inspire and collaborate with commercial teams worldwide to create and execute local marketing strategies
✅ Work cross-functionally with various departments, including Professional Marketing, R&D, Consumer Insights, Clinical & Regulatory, Operations, Sales, Legal, Design, and external suppliers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in Brand Management, particularly with consumer products and life cycle management
Required Skills:
- Proven leadership of direct reports and ability to mobilize diverse cross-functional team members
- Proven track record of creating value and unlocking growth opportunities in FMCG/CPG or Fem Tech
- Experience in value proposition creation, mining for insights, creating winning concepts, validating business cases, and best in class product launches
- Exposure to key customers and channels like Pure Play (Amazon, Temu), Mass (Target), Drug/Pharma (DM, Boots, CVS), and pulse on the changing Retail landscape (i.e., Quick Commerce)
- Focus on data-driven decision making balanced with speed and external orientation
- Self-starting growth mindset with a "can-do" attitude
- Ability to see the big picture while keeping track of key details
- High sense of ownership and responsibility, always seeking creative solutions
Preferred Skills:
- Experience working in an international business environment
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the healthcare or medical device industry may have an advantage, but the role is open to professionals from diverse backgrounds with the required skills and experience.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in the Netherlands with 10+ years of experience)
Benefits:
- Competitive benefits package, including health insurance, pension plan, and employee discount on Philips products
- Flexible work arrangements and hybrid work model
- Opportunities for professional development and career growth within the organization
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation. The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Company Size: Philips is a large organization with over 71,961 employees worldwide, providing a diverse and dynamic work environment.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.
Company Description:
- Philips is a health technology company that improves people's lives through meaningful innovation
- The company focuses on improving healthcare outcomes, enhancing the patient and clinician experience, and reducing healthcare costs
- Philips operates in over 100 countries worldwide, with a strong presence in Europe, North America, and Asia
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website: https://www.philips.com/a-w/about.html
ASSUMPTION: Philips' focus on innovation, sustainability, and improving people's lives makes it an attractive employer for candidates seeking to make a positive impact in the healthcare industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving the growth of Philips Avent's Comforting global business
Reporting Structure: This role reports directly to the Head of Marketing for Philips Avent Mother & Child Care and Women's Health and collaborates with cross-functional teams across the Netherlands, North America, Europe, and Emerging Markets
Work Arrangement: Hybrid work model, with 3 days on-site at the Philips Center in Amsterdam and up to 2 days working from home
Growth Opportunities:
- Mentoring and supporting junior marketers to develop their skills and advance their careers
- Collaborating with regional teams worldwide to gain exposure to diverse markets and cultures
- Potential career progression into leadership roles within the Philips Avent Mother & Child Care and Women's Health team or other departments within Philips
ASSUMPTION: This role offers significant growth opportunities for candidates looking to develop their leadership skills, gain international experience, and advance their careers within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space at the Philips Center in Amsterdam
Office Location(s): Philips Center, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, with a population of over 872,000 people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Amsterdam is a global hub for business, finance, and technology, with a strong focus on sustainability and innovation
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home up to 2 days per week
ASSUMPTION: The Philips Center in Amsterdam offers a modern, collaborative work environment that fosters innovation and creativity. The city of Amsterdam provides a vibrant and culturally diverse setting for employees to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and a cross-functional team member
- Final interview with the Head of Marketing for Philips Avent Mother & Child Care and Women's Health
Key Assessment Areas:
- Strategic thinking and innovation roadmap development
- Cross-functional team leadership and stakeholder management
- Consumer insights-driven product development and market launch
- Brand management and value proposition creation
- Alignment with Philips' mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Philips Avent brand, the Mother & Child Care market, and the Comforting portfolio
- Prepare examples of your value proposition creation, product launch, and cross-functional team leadership experiences
ATS Keywords: Brand Management, Consumer Products, Life Cycle Management, Leadership, Cross-Functional Team Management, FMCG, CPG, Fem Tech, Value Proposition Creation, Consumer Research, Market Launch, Data-Driven Decision Making, Growth Mindset, Creative Solutions, Stakeholder Management, Market Insights
ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being shortlisted for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Consumer research and insights tools (e.g., SurveyMonkey, NetBase)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing, consumer research, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Creativity and innovation
- Collaboration and teamwork
- Integrity and sustainability
- Performance and accountability
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and inclusive team environment
- Focus on continuous learning and improvement
- Results-oriented and action-oriented mindset
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation and creativity to achieve business growth?
- How have you fostered a collaborative and inclusive team environment in your previous roles?
- How do you ensure that your work aligns with Philips' commitment to sustainability and integrity?
- Can you describe a situation where you had to overcome a significant challenge to achieve a desired outcome?
ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed in this role and contribute to the company's mission of improving people's health and well-being through meaningful innovation.
⚠️ Potential Challenges
- Managing a global portfolio with diverse regional market dynamics and customer needs
- Balancing strategic thinking and execution in a fast-paced, dynamic business environment
- Collaborating effectively with cross-functional teams and external stakeholders across different time zones
- Adapting to changes in the retail landscape, consumer behavior, and market trends
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Comforting portfolio within the Philips Avent Mother & Child Care and Women's Health team
- Compared to other senior marketing roles within Philips, this position offers a blend of strategic development and hands-on execution in an international business environment
- Career progression in this role may lead to leadership positions within the Philips Avent Mother & Child Care and Women's Health team or other departments within Philips
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing a strategic innovation roadmap for the Comforting portfolio, including consumer research, concept development, and business case validation
- Launching a new product line within the Comforting portfolio, including market research, competitive analysis, and go-to-market strategy
- Creating and executing a regional marketing campaign for the Comforting portfolio, including consumer insights, communication strategy, and channel activation
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a combination of analytical, creative, and leadership skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure and strategic goals of the Philips Avent Mother & Child Care and Women's Health team?
- What are the most significant challenges facing the Comforting portfolio, and how can this role address them?
- How does Philips support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
