📌 Core Information
🔹 Job Title: Senior Consumer Product Marketing Manager I - Contract
🔹 Company: Instacart
🔹 Location: United States - Remote
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for consumer products
- Crafting compelling positioning and messaging
- Collaborating with cross-functional teams
- Conducting market research and consumer insights analysis
ASSUMPTION: This role requires a strategic and analytical thinker with strong communication skills and a passion for learning and innovation. The ideal candidate will have experience in a fast-paced, dynamic environment and be able to thrive in a matrixed, cross-functional team.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market strategies for consumer products
✅ Craft compelling and differentiated positioning and messaging
✅ Collaborate with cross-functional teams to ensure alignment and delivery of top-tier marketing initiatives
✅ Drive consumer research and data to inform product marketing strategies
✅ Partner with paid media, CRM, and channel teams to develop and optimize scalable growth initiatives
✅ Define KPIs for product campaigns, analyze results, and optimize marketing plans based on performance metrics and consumer feedback
✅ Manage the end-to-end execution of the go-to-market campaign across owned and paid channels
✅ Surface capabilities needed with the product team to drive desired growth
✅ Partner with product analytics and marketing analytics to analyze campaign performance and key metrics
✅ Drives process improvements internally amongst our team and cross-functional partners
✅ Actively participates in helping grow our team culture both virtually and in-person
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. The ideal candidate will be able to influence and inspire teams without direct authority and have strong leadership experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of consumer product marketing experience with a proven track record of success, preferably in a large tech company
Required Skills:
- Strong foundation in classical PMM skillsets: go-to-market planning, positioning/messaging frameworks, and consumer insights
- Data-driven and analytical mindset with the ability to translate insights into actionable strategies
- Exceptional communication skills, both written and verbal, with experience presenting to senior leadership
- Ability to own and manage complex projects, ensuring execution at a high standard with minimal oversight
- Leadership experience, with the ability to influence and inspire teams without direct authority
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
- Exceptional communication and storytelling skills, with experience crafting messaging for diverse audiences
- Experience collaborating with cross-functional teams in a fast-paced, high-growth environment
Preferred Skills:
- Experience in the grocery or e-commerce industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior product marketing manager with 7-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off
- Employee stock purchase plan
- Grocery delivery benefits
Working Hours: Full-time, flexible hours with a focus on results and work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may be subject to change or may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Instacart operates in the grocery technology industry, working with retailers to facilitate online shopping, delivery, and pickup services. The company partners with over 1,500 national, regional, and local retail banners, serving more than 85,000 stores across North America.
Company Size: Instacart has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Instacart was founded in 2012 and has since grown to become a leading player in the grocery technology sector.
Company Description:
- Instacart is a leading grocery technology company in North America, working with grocers and retailers to transform how people shop
- The company partners with retailers to facilitate online shopping, delivery, and pickup services
- Instacart also offers a suite of enterprise-grade technology products and services to power retailers' e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights
Company Specialties:
- Grocery Delivery and online grocery
Company Website: www.instacart.com
ASSUMPTION: Instacart's focus on innovation and technology-driven solutions makes it an attractive employer for candidates interested in the intersection of grocery and tech.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The senior consumer product marketing manager will report directly to the head of consumer marketing and work closely with cross-functional teams, including product, marketing, design, and communications.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance. However, the candidate should be comfortable working in a virtual environment and be able to collaborate effectively with remote teams.
Growth Opportunities:
- As Instacart continues to grow, there may be opportunities for the candidate to take on additional responsibilities or move into a management role
- The candidate may also have the opportunity to work on high-impact projects that drive business growth and product adoption
- Instacart's focus on innovation and technology-driven solutions may provide opportunities for the candidate to learn new skills and stay up-to-date with industry trends
ASSUMPTION: The candidate should be proactive in seeking out growth opportunities and taking on new challenges to continue developing their skills and career.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): United States
Geographic Context:
- The United States is a large and diverse country with varying climates, cultures, and time zones
- Instacart's remote work environment allows the candidate to work from any location within the United States
- The candidate should be comfortable working in a virtual environment and be able to collaborate effectively with remote teams
Work Schedule: Full-time, flexible hours with a focus on results and work-life balance
ASSUMPTION: The candidate should be self-motivated and able to manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the head of consumer marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Strategic thinking and analytical skills
- Communication and presentation skills
- Leadership and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and skills
- Be prepared to discuss your experience with go-to-market strategies, positioning and messaging, and consumer insights
- Demonstrate your ability to work collaboratively with cross-functional teams
- Showcase your data-driven approach to problem-solving and decision-making
ATS Keywords: Go-to-Market Strategy, Product Marketing, Consumer Insights, Cross-Functional Collaboration, Market Research, Growth Strategy, Performance Measurement, Stakeholder Management, Data Analysis, Leadership, Communication, Strategic Thinking, Project Management, Team Culture
ASSUMPTION: Instacart's application process may vary depending on the role and the candidate's experience and qualifications. The company uses an Applicant Tracking System (ATS) to manage job applications, so it's essential to include relevant keywords in your resume to help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Asana or similar project management tool
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: The candidate should be comfortable using common productivity and project management tools, as well as data analysis and marketing automation tools. The specific tools used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive & Diverse
- Growth Mindset
- One Team
- Innovative & Adaptable
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and innovative
- Customer-centric and customer-obsessed
Self-Assessment Questions:
- Do you have a proven track record of success in consumer product marketing?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong communication and presentation skills, with experience presenting to senior leadership?
- Are you able to own and manage complex projects, ensuring execution at a high standard with minimal oversight?
- Do you have a data-driven and analytical mindset, with the ability to translate insights into actionable strategies?
- Are you able to work effectively in a remote work environment?
ASSUMPTION: Instacart's company culture is collaborative, innovative, and customer-centric. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and be able to work effectively with remote teams.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The candidate may face competition from internal candidates or other external applicants with relevant experience
- The role may require occasional travel to attend team meetings or industry events
- The candidate may need to adapt to changes in the company's priorities or strategies
ASSUMPTION: The candidate should be proactive in seeking out support and resources to help them succeed in their role and be able to adapt to changes in the company's priorities or strategies.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in other tech or e-commerce companies, but may have a stronger focus on grocery and consumer goods
- The role may have a broader scope of responsibilities than a typical product marketing role, requiring a high degree of expertise and experience
- The role may provide opportunities for career growth and development within Instacart's consumer marketing team
ASSUMPTION: The candidate should research similar roles in other companies to better understand the market demand and competitive landscape for senior product marketing managers.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new grocery delivery service
- Conducting consumer research to inform product positioning and messaging for a new line of organic grocery products
- Collaborating with cross-functional teams to launch a marketing campaign for a new in-store pickup service
ASSUMPTION: The candidate should be able to provide specific examples of their experience with go-to-market strategies, consumer insights, and cross-functional teamwork to demonstrate their qualifications for the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Instacart support the professional development and growth of its employees?
- What are the key challenges facing the consumer marketing team, and how can this role help address them?
- How does Instacart foster a culture of innovation and adaptability?
ASSUMPTION: The candidate should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Instacart's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and skills
- Prepare for your interviews by researching Instacart's business and culture and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
