Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand vision
• Creating engaging multimedia content across various platforms
• Managing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and enhancing content impact

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in relevant tools to drive brand engagement and growth.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy aligned with brand vision

✅ Create visually striking and engaging multimedia content (videos, infographics, social posts, podcasts)

✅ Oversee editorial calendar and manage content flow from ideation to publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage video production from scripting to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to effectively manage content and brand initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content platforms

ASSUMPTION: Candidates with a strong portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a 20-year history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship provides a unique context for this role, requiring a strong understanding of the target audience and their needs.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior content creators
• Opportunities to expand into new content areas or platforms
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US

Geographic Context:

• Available in 15 states, offering flexibility for candidates to live and work remotely
• Opportunity to connect with and support entrepreneurs nationwide
• Work from home requirements include a designated workspace and high-speed internet connection

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home or a preferred co-working space, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the Chief Marketing Officer and other marketing team members
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on design, branding, and content strategy
• Tailor your cover letter to demonstrate your understanding of Guidant Financial's mission and how your skills align with the role's requirements
• Prepare a portfolio showcasing your best work, with a focus on visual storytelling and multimedia content
• Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content platforms (e.g., Frase, Copy.ai, Jasper)
• Video editing and production tools (e.g., Final Cut Pro, iMovie, Adobe Premiere Pro)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they enable candidates to create high-quality, engaging content and manage brand initiatives effectively.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication
• Adaptable and agile, with a willingness to pivot and adjust strategies as needed
• Data-driven and analytical, with a commitment to continuous improvement

Self-Assessment Questions:

• How do you embody Guidant Financial's values in your daily work?
• Describe a time when you had to adapt to a significant change or challenge in a previous role. How did you approach it, and what was the outcome?
• How do you ensure that your work aligns with the company's brand identity and maintains a consistent narrative across all platforms?

ASSUMPTION: Guidant Financial's values and work style provide a framework for assessing candidates' cultural fit and alignment with the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Balancing strategic thinking with day-to-day content creation and management
• Adapting to a fully remote work environment and maintaining productivity
• Collaborating effectively with external partners and internal teams across different time zones

ASSUMPTION: These challenges require strong organizational skills, time management, and the ability to thrive in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia creation
• Requires a unique blend of creative, strategic, and analytical skills to drive brand engagement and growth
• Offers significant growth potential for the right candidate, with opportunities to lead and mentor junior content creators

ASSUMPTION: This role offers a unique blend of responsibilities and requires a versatile skill set, making it distinct from other marketing and branding positions.

📝 Sample Projects

• Developing an AI-driven content strategy to increase brand awareness and engagement
• Creating visually striking and engaging multimedia content for social media campaigns
• Managing the editorial calendar and ensuring brand consistency across all content platforms
• Collaborating with external partners to produce high-quality video content for brand storytelling

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Content and Brand Strategy Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial measure the success of its content and brand initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its broader marketing strategy, while also providing valuable insights into the position's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, with a focus on design, branding, and content strategy
• Write a compelling cover letter that demonstrates your understanding of Guidant Financial's mission and how your skills align with the role's requirements
• Prepare a portfolio showcasing your best work, with a focus on visual storytelling and multimedia content
• Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.