Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms to elevate brand interaction
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with proficiency in relevant tools. The ideal candidate will have a proven track record of creating compelling visual stories and defining brand identity through digital media.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts, using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee the editorial calendar, managing the flow of content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and thrive in a remote environment. The ideal candidate will be comfortable using analytics tools to track performance and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Excellent communication, collaboration, and project management skills
• Proven track record of creating compelling visual stories and defining brand identity through digital media

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools
• Knowledge of SEO best practices

ASSUMPTION: While not explicitly stated, proficiency in video editing and scripting would be highly valued for this role. Additionally, experience with AI-driven content creation tools could provide a competitive edge.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role with 5+ years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and small business owners. Their commitment to education and customized solutions sets them apart in the market.

📊 Role Analysis

Career Level: Senior-level marketing role, offering opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior team members or external partners

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential to grow into a leadership role, overseeing a team of marketing professionals
• Opportunities to expand skills in content strategy, video production, and AI-driven content creation
• Chance to make a significant impact on the company's brand and marketing efforts

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Offers flexibility and the opportunity to work from home or a designated workspace

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from home or a designated workspace. The ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Director
• Final interview with key stakeholders

Key Assessment Areas:

• Portfolio review and discussion of design and video editing skills
• Content strategy and brand identity discussion
• Problem-solving and project management skills assessment
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design, video editing, and branding work
• Be ready to discuss your approach to content strategy, brand identity, and AI-driven content creation
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process for this role will focus on assessing the candidate's design, video editing, and branding skills, as well as their ability to develop and execute a strong content strategy. The ideal candidate will have a proven track record of creating compelling visual stories and defining brand identity through digital media.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: The ideal candidate will be proficient in Adobe Creative Cloud, Canva, and Figma, with a strong understanding of how to use these tools to create visually striking and engaging content. Familiarity with AI-driven content creation tools would be a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable embracing change and adapting to new situations?
• Do you have a strong portfolio showcasing your design, video editing, and branding skills?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. The ideal candidate will be comfortable working in a remote environment, embracing change, and continuously seeking opportunities for growth and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Staying up-to-date with the latest trends in content strategy, video production, and AI-driven content creation
• Balancing the need for creativity and innovation with brand guidelines and consistency
• Effectively collaborating with external creative partners and integrating AI tools to enhance outputs

ASSUMPTION: The fully remote work arrangement and the need to manage multiple projects and deadlines may present challenges for some candidates. The ideal candidate will be comfortable working independently, managing their time effectively, and balancing multiple priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration with brand identity
• Similar roles may include Content Strategist, Brand Manager, or Video Producer, but this role combines these responsibilities with a focus on AI-driven content creation
• Career path for this role may include advancement to Director of Marketing or similar leadership positions

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration with brand identity. The ideal candidate will have a strong background in design, video editing, and branding, with a proven track record of creating compelling visual stories and defining brand identity through digital media.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, including videos, infographics, social media posts, and blog articles
• Creating a visually striking and engaging brand style guide, including logo design, color schemes, and typography
• Managing the production of a series of videos, from scripting and storyboarding to final editing and publication

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their work in their portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content creation and how this role fits into that strategy?
• How does this role collaborate with other marketing and creative teams within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fully remote environment, and how does the company support its remote employees?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design, video editing, and branding work
• Be ready to discuss your approach to content strategy, brand identity, and AI-driven content creation
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.