Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms
• Managing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows and tracking content performance

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design and video editing tools to effectively manage content and brand strategy.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content tools

ASSUMPTION: A strong portfolio demonstrating exceptional design, writing, and visual storytelling skills is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners through innovative funding solutions

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on empowering entrepreneurs and small business owners, making it an attractive option for candidates seeking stability and growth opportunities.

📊 Role Analysis

Career Level: Senior-level position with opportunities for growth and leadership within the marketing and branding team

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators and designers

Work Arrangement: Fully remote, with the option to work from home or a designated office space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities and take on leadership roles within the marketing department
• Career pathing and ongoing training to support professional development

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and branding within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a designated office space

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states across the United States
• Offers flexibility for candidates to work remotely from their preferred location within the available states
• Provides opportunities to connect with a diverse range of team members and clients across the country

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including paid time off and paid holidays

ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work from a comfortable and convenient location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Interview with the Marketing Director
• Final interview with key stakeholders

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Branding and content strategy discussions
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design, video editing, and branding work
• Be ready to discuss your approach to AI-driven content strategy and how you've adapted to new technologies in the past

ATS Keywords: AI-driven content strategy, multimedia content, brand identity, editorial calendar, creative workflows, content performance, analytics, brand research, audience insights, video editing, social media dynamics, digital content trends

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content tools (as needed)

ASSUMPTION: Proficiency in the listed tools is essential for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse team?
• Are you comfortable adapting to new technologies and embracing change?
• Do you have a strong portfolio demonstrating your design, video editing, and branding skills?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, and candidates should be prepared to demonstrate how their skills and experiences align with these core values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to new technologies and AI-driven content tools
• Ensuring brand consistency across various platforms and content types
• Balancing creative vision with data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as proficiency in design and video editing tools
• Career progression in this role may lead to leadership and management opportunities within the marketing department

ASSUMPTION: This role offers unique opportunities for candidates interested in the intersection of marketing, branding, and AI-driven content strategy within the financial services industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating visually striking and engaging multimedia content for social media campaigns
• Managing the editorial calendar for a rebranding initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Content and Brand Strategy Manager, requiring a strong combination of creative, strategic, and organizational skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial approach AI-driven content strategy, and what tools do you use to facilitate this process?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design, video editing, and branding work
• Be ready to discuss your approach to AI-driven content strategy and how you've adapted to new technologies in the past
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.