Senior Content and Brand Strategy Manager

📌 Core Information 🔹 Job Title: Senior Content and Brand Strategy Manager 🔹 Company: Guidant Financial 🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Branding 🔹 Date Posted: April 11, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and owning an AI-driven content strategy aligned with the brand's overall strategy and thought leadership. - Adapting various content formats to fit different channels and optimize engagement. - Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution. - Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences. - Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation. ASSUMPTION: This role requires a strategic visionary who can balance creativity with data-driven decision-making and thrive in an independent setting. 📋 Key Responsibilities ✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. ✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement. ✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources. ✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement. ✅ Leverage data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation. ✅ Stay updated on the most recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve our content. ✅ Assist with various brand, partner, or corporate initiatives as the marketing plan evolves. ✅ Take on other responsibilities as needed. ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis. Strong organizational skills and the ability to manage multiple projects are essential. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Experience: - At least 5 years of experience in content placement, video editing, and branding. Required Skills: - Exceptional writing skills, with samples of work available. - Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure. - Experience with WordPress for posting articles is preferred. - Background in video strategy, scripting, and editing would be beneficial. - Solid understanding of branding and the dynamics of social media. - Thrives in an independent setting where you can take initiative and work autonomously. - Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice. Preferred Skills: - Experience with Adobe Creative Cloud or similar design platforms. - Familiarity with AI tools and their integration into content strategy. ASSUMPTION: Given the remote nature of this role, strong communication and self-motivation skills are crucial for success. 💰 Compensation & Benefits Salary Range: $80,000 - $95,000 annually (USD) Benefits: - Comprehensive health coverage (with free premium option) - Competitive salary - Paid parental leave - Generous 401k match - Paid Time Off of 3 weeks and 11 Paid Holidays Working Hours: 40 hours per week, with flexible work arrangements available. ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in remote work environments. 📌 Applicant Insights 🔍 Company Context Industry: Guidant Financial operates in the financial services industry, specializing in innovative business and franchise funding solutions. The market is competitive, with a strong focus on customer education and personalized funding options. Company Size: Guidant Financial is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment. Founded: Guidant Financial was founded in 2003 and has since grown to become an industry leader in innovative business and franchise funding. Company Description: - Guidant Financial helps individuals secure small business funding to start, buy, or grow a business. - An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions. - Their full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services. Company Specialties: - Retirement fund financing - Unsecured loans - Small business financing - Franchise financing - SBA loans - Accounting and Tax - Payroll and Business Services Company Website: http://www.guidantfinancial.com ASSUMPTION: Guidant Financial's focus on innovation and personalized solutions sets it apart in the competitive financial services market. 📊 Role Analysis Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the marketing department. Reporting Structure: The Senior Content and Brand Strategy Manager will report directly to the Vice President of Marketing and work collaboratively with various teams, including design, social media, and external creative partners. Work Arrangement: This is a fully remote position, available in select states across the US. Guidant Financial provides company-provided equipment to support remote work. Growth Opportunities: - Opportunities to lead brand initiatives and thought leadership campaigns. - Potential to mentor junior team members and contribute to their professional development. - Possibility to expand the role's scope based on the company's growth and the candidate's performance. ASSUMPTION: Guidant Financial's commitment to employee growth and development makes this an attractive opportunity for career-minded professionals. 🌍 Location & Work Environment Office Type: Fully remote work environment. Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO. Geographic Context: - Guidant Financial is headquartered in Boise, Idaho, with a remote workforce spread across multiple states. - The company operates as a fully remote organization, with employees working from home offices. Work Schedule: Flexible work arrangements, with a focus on results and performance rather than strict hours. ASSUMPTION: Guidant Financial's fully remote work environment offers employees the flexibility to balance their personal and professional lives. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening with the HR team. 3. Virtual interview with the hiring manager and/or team members. 4. Final interview with the Vice President of Marketing. 5. Background check and offer extension. Key Assessment Areas: - Strategic thinking and content strategy development. - Creative writing and storytelling skills. - Knowledge of branding and social media dynamics. - Ability to manage multiple projects and meet deadlines. - Adaptability and comfort working in a remote environment. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Showcase your writing samples and any relevant branding or social media campaigns you've worked on. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential. ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content management, SEO, video editing, social media, analytics, performance metrics, lead generation. ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' strategic thinking, creativity, and adaptability, as well as their cultural fit within the organization. 🛠️ Tools & Technologies - Content management systems (e.g., WordPress) - SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) - Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) - Design tools (e.g., Adobe Creative Cloud, Canva) - Project management tools (e.g., Asana, Trello, Monday.com) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Guidant Financial provides the necessary tools and equipment to support remote work and ensure employees can perform their jobs effectively. 👔 Cultural Fit Considerations Company Values: - Adaptability: Change isn't scary. You embrace opportunities to adapt and bring others along. - Connection: Connection is important. You lift others up because when they grow, you grow. - Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity. Work Style: - Guidant Financial values employees who are self-motivated, results-driven, and able to work independently in a remote environment. - The company fosters a collaborative and inclusive work culture, where every employee's voice is valued and encouraged. - Guidant Financial promotes a healthy work-life balance, with flexible work arrangements and a focus on employee well-being. Self-Assessment Questions: - How do you stay organized and manage multiple projects in a remote work environment? - Can you provide an example of a time when you had to adapt your content strategy based on new information or changing market conditions? - How do you ensure that your content maintains a cohesive narrative and reflects the brand's evolution, even when working with external creative partners? ASSUMPTION: Guidant Financial's company culture is built on adaptability, connection, and excellence, with a strong emphasis on employee growth and development. ⚠️ Potential Challenges - Managing multiple projects and deadlines in a remote work environment. - Staying up-to-date with the latest developments in AI, social media, and fintech, and incorporating new tools and strategies into the content pipeline. - Balancing the need for creativity and innovation with the requirement to maintain a cohesive brand narrative and meet performance metrics. ASSUMPTION: Guidant Financial's fully remote work environment and focus on innovation present unique challenges that require strong organizational skills, adaptability, and a results-driven mindset. 📈 Similar Roles Comparison - This role is similar to a Senior Content Marketing Manager or Brand Strategist position in other organizations, with a focus on AI-driven content strategy and thought leadership. - Guidant Financial's remote work environment and focus on innovation set it apart from other companies in the financial services industry. ASSUMPTION: Guidant Financial's commitment to innovation and personalized funding solutions makes this role an attractive opportunity for marketing and branding professionals looking to make an impact in the financial services industry. 📝 Sample Projects - Developing and executing a comprehensive content strategy for a rebranding initiative. - Creating a series of thought leadership articles and videos that position Guidant Financial as an industry expert in innovative business and franchise funding. - Managing a team of external creative partners to produce a series of social media campaigns that drive engagement and lead generation. ASSUMPTION: Guidant Financial's focus on innovation and personalized funding solutions provides ample opportunities for marketing and branding professionals to make a significant impact on the company's growth and success. ❓ Key Questions to Ask During Interview - Can you describe the company's long-term vision for its content strategy and how this role fits into that plan? - How does Guidant Financial support the professional development and growth of its employees, particularly in remote work environments? - Can you provide an example of a successful content campaign that the company has executed, and what made it successful? - How does Guidant Financial measure the success of its content strategy, and how often are these metrics reviewed and adjusted? - What are the biggest challenges facing the company's content strategy in the next 12-24 months, and how can this role help address them? ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' strategic thinking, creativity, and adaptability, as well as their cultural fit within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.workable.com/jobs/phDx34ZGjYwMkiNubgEQXP/remote-senior-content-and-brand-strategy-manager-in-pocatello-at-guidant-financial - Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your strategic thinking, creativity, and adaptability. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential. - Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role. - If selected for an interview, be prepared to discuss your approach to AI-driven content strategy, branding, and thought leadership, as well as your experience with relevant tools and technologies. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.