Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms, including videos, infographics, social posts, and podcasts
• Managing and optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with proficiency in tools such as Adobe Creative Cloud, Canva, Figma, and WordPress. The ideal candidate will have a proven track record of creating captivating visual stories and defining brand identity through digital media.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee the editorial calendar, managing the flow of content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and performance analysis. Strong communication, collaboration, and project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proven expertise in content strategy, brand identity, and visual storytelling
• Proficiency with Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools
• Background in small business financing or related industries

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience in a remote work environment. Benefits are competitive and designed to support the well-being and growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically small business financing

Company Size: 51-200 employees, offering a stable and growing work environment with ample opportunities for career growth

Founded: 2003, with a rich history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans and unsecured business loans
• Growth capital and other business services

Company Website: guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry. They offer a supportive work environment that values employee growth and success.

📊 Role Analysis

Career Level: Senior-level marketing role with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and designers

Work Arrangement: Fully remote work with flexible hours and the ability to work from a designated home office

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to collaborate with various departments and influence overall brand strategy
• Career pathing and ongoing training to support professional development

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Fully remote work environment with no physical office location

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a better work-life balance and the ability to live in various locations within the approved states
• Access to a diverse range of cultural and recreational opportunities, depending on the chosen location
• Potential for lower cost of living and increased job satisfaction in certain locations

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work from a designated home office

ASSUMPTION: The fully remote work environment offers employees the flexibility to balance their personal and professional lives while maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Virtual interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)

Key Assessment Areas:

• Portfolio and work samples demonstrating design, video, and branding skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Adaptability and initiative in a remote work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Prepare for behavioral and situational interview questions focused on your creative process, problem-solving skills, and adaptability
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase, or similar)

ASSUMPTION: Proficiency with the listed tools is essential for success in this role. Familiarity with AI-driven content creation tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive, with a focus on open communication and teamwork
• Adaptable and flexible, with a willingness to embrace change and learn from failures
• Results-driven, with a strong commitment to excellence and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with AI-driven content creation tools and integrating them into your workflow?
• Do you possess strong communication and collaboration skills, and are you able to build connections with team members and external partners?

ASSUMPTION: Guidant Financial values employees who align with their core values and work style. Assessing your fit with these aspects before applying can help ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, ever-changing digital landscape and staying up-to-date with industry trends
• Collaborating effectively with external creative partners and integrating AI tools into workflows
• Balancing strategic planning and creative execution while maintaining brand consistency across all platforms

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and integration with AI tools
• While the role requires strong creative skills, it also demands a strategic mindset and the ability to balance both creative execution and performance analysis
• Career path opportunities may include leadership roles within the marketing department or broader company-wide responsibilities

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development within the marketing department and the organization as a whole.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including multimedia content and social media campaigns
• Creating visually striking assets for a rebranding initiative, ensuring brand consistency across all platforms
• Managing the editorial calendar for a thought leadership blog, optimizing content for SEO and maximizing engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and creative execution to performance analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to AI-driven content creation, and how can this role help shape and implement that strategy?
• How does Guidant Financial foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success in the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1695867502
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Prepare for behavioral and situational interview questions focused on your creative process, problem-solving skills, and adaptability
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.