Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading AI-driven content strategy
• Creating engaging multimedia content across various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Portfolio demonstrating exceptional design, writing, and visual storytelling

ASSUMPTION: Candidates with a strong portfolio showcasing their design and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of helping entrepreneurs start, buy, or grow their businesses

Company Description:

• Guidant Financial helps individuals secure small business funding through innovative financing solutions
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Provides customized funding solutions and educational resources for new and existing business owners

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on empowering small business owners and providing comprehensive financial solutions.

📊 Role Analysis

Career Level: Senior-level position with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and knowledge in content strategy, branding, and digital marketing
• Career progression within the marketing department or other areas of the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states, allowing for flexibility in location
• Opportunity to work with a diverse team spread across different time zones
• Access to resources and support from a stable, established company

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to balance work and personal life more effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Portfolio review or case study presentation to evaluate creative skills and problem-solving abilities
• Final interview with key stakeholders to ensure a strong fit for the team and company culture

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Adaptability and comfort working in a remote environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on design, branding, and content strategy
• Be ready to discuss your thought process and approach to content creation and branding
• Research Guidant Financial and be prepared to explain why you are a good fit for the company and this role

ATS Keywords: AI-driven content strategy, multimedia content creation, brand identity, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative workflows, thought leadership, product launches, campaign support, content performance tracking, analytics, brand studies

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to create and manage content.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and inclusive team environment
• Focus on results and continuous improvement
• Strong emphasis on communication and transparency

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse team?
• Are you comfortable adapting to new tools and technologies to enhance your creative output?
• Do you have a strong portfolio demonstrating your design, branding, and content strategy skills?

ASSUMPTION: Guidant Financial values candidates who align with their core values and can thrive in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, ever-changing digital landscape
• Collaborating effectively with external creative partners and internal teams
• Balancing strategic thinking with day-to-day content creation and management

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• In the financial services industry, this role requires a strong understanding of small business financing and the unique needs of entrepreneurs
• Career progression may include opportunities to lead and mentor junior team members, as well as expand skills and knowledge in content strategy, branding, and digital marketing

ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and technical skills, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including multimedia content creation and management
• Creating visually striking brand guidelines and ensuring consistent application across all content platforms
• Managing a video production project, from scripting and storyboarding to final edits and publication

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content strategy and branding efforts?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, ensuring a strong fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on design, branding, and content strategy
• Be ready to discuss your thought process and approach to content creation and branding during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.