Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision
• Creating engaging multimedia content for various platforms
• Designing visually striking assets using Adobe Creative Cloud, Canva, Figma
• Managing editorial calendar and ensuring narrative coherence
• Collaborating with external partners to integrate AI tools and enhance outputs
• Optimizing creative workflows for high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media to embody brand identity
• Supporting product launches and campaigns through integrated content strategies

ASSUMPTION: This role requires a strong blend of creative, strategic, and project management skills. The ideal candidate will be comfortable working independently and leading projects from concept to completion.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with brand vision

✅ Create engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Serve as creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills. The ideal candidate will be comfortable working independently and leading projects from concept to completion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Excellent communication, project management, and leadership skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content creation tools
• Background in small business financing or related industry

ASSUMPTION: Given the remote nature of this role, strong communication and self-motivation skills are crucial. Experience working remotely is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically small business financing

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Committed to empowering entrepreneurs and providing customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong presence in the small business financing industry. They value innovation and empowering entrepreneurs, which is reflected in their company culture and values.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Chance to expand skills in content strategy, branding, and project management
• Opportunity to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed from any of the listed states, offering flexibility for candidates
• Guidant Financial operates in 15 states, with a headquarters in Boise, Idaho
• The company offers a fully remote work environment, with opportunities for collaboration and connection

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including the option to work from home or a co-working space

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home or a preferred co-working space, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Virtual interview with the Marketing Director and/or other team members
• Skills assessment or case study presentation
• Final decision and offer

Key Assessment Areas:

• Creativity and design skills
• Content strategy and planning
• Project management and leadership
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Include a portfolio showcasing your design, video, and content creation skills
• Prepare for behavioral and scenario-based interview questions
• Research Guidant Financial and be ready to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: AI-driven content strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content, branding, project management

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (as needed)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with and leading external partners?
• Do you embrace change and view challenges as opportunities for growth?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and results-driven. Strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with external partners and remote team members
• Staying up-to-date with industry trends and AI-driven content creation tools
• Balancing creative and strategic responsibilities with project management tasks

ASSUMPTION: The fully remote nature of this role may present unique challenges, such as managing time zones, maintaining work-life balance, and staying connected with team members. Strong communication and self-motivation skills are crucial for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Similar roles may include Content Strategist, Brand Manager, or Multimedia Content Creator, but this role combines these responsibilities with a focus on AI-driven content creation
• Career progression may include advancement to a leadership role within the marketing department or expansion into a more specialized content creation or strategy role

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration of AI tools. Candidates should be comfortable working with emerging technologies and adapting to change.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking multimedia campaign to promote a small business financing event
• Managing the production of a video series showcasing successful small business owners

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role. The actual projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Guidant Financial support the professional development and growth of its employees?
• Can you provide examples of how the company has adapted to changes in the industry or market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial foster a collaborative and inclusive work environment in a fully remote setting?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your design, video, and content creation skills
• Prepare for behavioral and scenario-based interview questions
• Research Guidant Financial and be ready to discuss how your skills and experiences align with the company's mission and values
• Follow up with the hiring team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.