Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Fort Worth, Texas, United States (Remote)

🔹 Job Type: Remote, Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Available in select states)

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creative direction
• Crafting engaging multimedia content for various platforms
• Managing editorial calendar and brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and enhancing content performance

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in relevant tools to succeed in a remote, fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create visually striking and engaging multimedia content (videos, infographics, social posts, podcasts)

✅ Manage editorial calendar and ensure brand uniformity across all content

✅ Collaborate with external creative partners and internal teams to maintain visual harmony

✅ Track content performance and leverage insights to enhance creative strategies

✅ Lead video production, from scripting to final edits

✅ Publish and manage content on WordPress, adhering to SEO and brand guidelines

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content tools

ASSUMPTION: Candidates with a diverse portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, flexible work arrangements with company-provided equipment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a 20-year history of empowering small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA loans, and unsecured business loans
• Provides customized funding solutions and business services, such as accounting and tax, payroll, and other support

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong reputation in the financial services industry, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators and external partners

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department
• Chance to expand skills in AI-driven content creation and strategy
• Opportunity to work with a diverse range of external partners and internal teams

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (Available in select states across the US)

Geographic Context:

• Available in select states, offering flexibility for remote workers
• Opportunity to work with a diverse, nationwide team of professionals
• Access to various resources and support networks within the company

Work Schedule: Full-time, with flexible work arrangements and company-provided equipment

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home office, with high-speed internet access required.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the Marketing Director and other team members
• Final interview or presentation, focusing on creative and strategic skills

Key Assessment Areas:

• Portfolio and work samples showcasing design, writing, and visual storytelling skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Problem-solving and strategic thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work and demonstrating your creative and strategic abilities
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: AI-driven content, brand strategy, multimedia content, editorial calendar, video production, WordPress, SEO, digital content trends, remote work, small business financing, financial services

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content tools (as needed)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Adaptable and flexible, with a willingness to learn and grow in a dynamic environment
• Results-driven, with a strong commitment to delivering high-quality work on time

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse, nationwide team?
• Are you comfortable managing multiple projects simultaneously and prioritizing your workload effectively?
• Do you possess strong organizational skills and attention to detail, with a keen eye for visual storytelling?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style will be well-suited for this role and enjoy a positive, supportive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, dynamic work culture
• Collaborating effectively with external partners and internal teams
• Staying up-to-date with industry trends and best practices in AI-driven content creation

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional content management roles, this position focuses heavily on AI-driven content strategy and multimedia creation
• This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and development
• Career progression may include leadership or management roles within the marketing department

ASSUMPTION: Candidates should be prepared to discuss how their skills and experiences differentiate them from other applicants and make them a strong fit for this unique role.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating a visually striking multimedia campaign to promote a small business financing event
• Managing the editorial calendar for a quarterly newsletter, ensuring brand consistency and timely publication

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy and company goals?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing team collaborate with other departments, such as sales and customer service?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work and demonstrating your creative and strategic abilities
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
• If selected for the final round, be prepared to present your ideas for AI-driven content strategy and multimedia content creation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.