Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Creating engaging multimedia content across various platforms
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external creative partners and integrating AI tools
• Optimizing creative workflows for high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies dynamic brand identity
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strategic mindset, strong design skills, and proficiency in various creative tools to effectively manage and elevate Guidant Financial's content and brand strategy.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts, to elevate interaction across various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as the ability to work independently and thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Exceptional design, writing, and visual storytelling skills, demonstrated through a strong portfolio
• Proficiency with Adobe Creative Cloud, Canva, Figma, and WordPress
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and design, along with proficiency in relevant tools, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees alike, fostering a culture of growth and success

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and fostering a supportive work environment.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department
• Opportunities to expand skills and knowledge in content strategy, branding, and design
• Chance to make a significant impact on the company's brand and overall success

ASSUMPTION: This role offers ample opportunities for professional growth and development, as well as the chance to make a meaningful impact on Guidant Financial's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Remote work allows for flexibility and work-life balance
• Opportunity to work with a diverse, distributed team across various time zones

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home or a preferred co-working space, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the hiring manager and/or team members
• Final interview with the CMO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Portfolio and work samples demonstrating design, video, and content creation skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Cultural fit and alignment with Guidant Financial's values

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Guidant Financial's mission
• Be ready to discuss your design process, creative inspiration, and how you approach content strategy

ATS Keywords: Content Strategy, Brand Identity, Visual Storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, Video Editing, Social Media, Digital Media, Creative Strategy, SEO, Analytics, Collaboration, Innovation, Design

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Analytics tools (Google Analytics, social media analytics)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to create, edit, and publish engaging content.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow and bring others along on the journey
• Connection: Building connections matters, and elevating those around you contributes to collective success
• Excellence: Flourish when stepping outside your comfort zone and eagerly seek opportunities to improve and learn

Work Style:

• Independent and self-motivated, with the ability to work remotely and manage time effectively
• Collaborative and team-oriented, with strong communication skills and the ability to work with diverse teams
• Adaptable and open to feedback, with a growth mindset and a desire to continuously improve

Self-Assessment Questions:

• Do you thrive in a remote work environment and have experience working independently?
• Are you comfortable using various creative tools and platforms to produce engaging content?
• Do you align with Guidant Financial's values and have a passion for empowering entrepreneurs?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees, and candidates who embody these values will be best suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing creative and strategic responsibilities while maintaining brand consistency
• Adapting to changes in content strategy and brand guidelines
• Collaborating effectively with external creative partners and internal teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Unlike traditional content strategy roles, this position requires a strong design background and proficiency in various creative tools
• Career progression opportunities may include leadership roles within the marketing department or expansion into related fields, such as product management or user experience design

ASSUMPTION: While this role shares similarities with other content strategy and branding positions, its unique focus on AI-driven strategy and integration sets it apart from other opportunities in the industry.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, including multimedia content and social media campaigns
• Creating visually striking brand guidelines and style guides to ensure consistency across all content and platforms
• Managing and optimizing the content creation process to improve efficiency and quality, while leveraging analytics and user feedback

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to creative design and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure consistent brand messaging?
• What are the most rewarding aspects of working at Guidant Financial, according to current employees in this role?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role, including your design portfolio and any relevant work samples
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Guidant Financial's mission
• Be ready to discuss your design process, creative inspiration, and how you approach content strategy during the interview process
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.