Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and enhancing brand growth through various content formats (written copy, videos, infographics, podcasts).
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and captivate target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and the ability to thrive in an independent setting. It's ideal for someone who can adapt to various content formats and optimize engagement across different channels.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors the brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong analytical skills, excellent communication, and collaboration abilities. It's essential to be comfortable working independently and taking initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.

Preferred Skills:

• Experience with AI tools and platforms.
• Fluency in additional languages.

ASSUMPTION: Candidates should have a strong portfolio showcasing their writing, video, and design skills. Familiarity with AI tools and additional languages is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: 40 hours per week, with flexible work arrangements.

ASSUMPTION: The salary range is based on industry standards for a Senior Content and Brand Strategy Manager role with 5-10 years of experience. Guidant Financial offers competitive benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Guidant Financial specializes in providing innovative funding solutions for small businesses and entrepreneurs.

Company Size: 51-200 employees. As a mid-sized company, Guidant Financial offers a collaborative work environment with opportunities for growth and career advancement.

Founded: 2003. Guidant Financial has been helping entrepreneurs start, buy, and grow their businesses for nearly two decades.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions to help them achieve their goals.
• Guidant Financial is committed to empowering entrepreneurs and small business owners by providing the resources and support they need to succeed.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the financial services industry. Its mid-sized structure allows for a more personal and collaborative work environment.

📊 Role Analysis

Career Level: Senior. This role is ideal for experienced marketing professionals looking to take the next step in their careers and lead an AI-driven content strategy.

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with the marketing team, designers, and social media managers.

Work Arrangement: Fully Remote. This role can be performed remotely from one of the select states listed in the job posting.

Growth Opportunities:

• As Guidant Financial continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
• The company offers ongoing training, career pathing, and supportive leaders to help employees grow and develop their skills.
• In the last four years, Guidant Financial has promoted more than 30% of its organization into new and exciting roles.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Fully Remote. This role does not require employees to work from a physical office location.

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed remotely from any of the listed states, offering flexibility and convenience for the right candidate.
• The selected states were chosen based on their business-friendly regulations and tax environments.
• Guidant Financial operates as a fully remote company, with employees working from various locations across the United States.

Work Schedule: Full-Time, with flexible work arrangements. Employees are expected to work 40 hours per week, with the ability to work from the enjoyment of their home office.

ASSUMPTION: This role offers a high degree of flexibility and convenience, allowing employees to work from the comfort of their own homes while still maintaining a strong connection to the company and its culture.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Writing and communication skills
• Brand strategy and content development
• AI-driven content strategy
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include samples of your writing, video, and design work to showcase your abilities.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments.
• Research Guidant Financial and the financial services industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: AI-driven content strategy, brand strategy, content development, writing, communication, collaboration, remote work, fully remote, senior marketing role, marketing manager, content manager, brand manager

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content Management Systems: WordPress
• Search Engine Optimization (SEO) Tools: Google Analytics, SEMrush, Ahrefs
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie
• Design Platforms: Adobe Creative Cloud, Canva, Sketch
• AI Tools: IBM Watson, Google Cloud AI, Microsoft Azure AI

ASSUMPTION: This role requires proficiency in various content management, SEO, video editing, and design tools. Familiarity with AI tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires the ability to work independently and take initiative.
• Collaborative: This role involves working closely with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Data-driven: This role requires strong analytical skills and the ability to utilize data-driven insights to refine content strategies and boost business impact.

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences?
• Do you have a strong analytical mindset and the ability to utilize data-driven insights to refine content strategies and boost business impact?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in its employees. Candidates who share these values and are comfortable working independently and collaboratively in a data-driven environment will be a strong fit for this role.

⚠️ Potential Challenges

• This role requires a high degree of independence and self-motivation, which may not be suitable for everyone.
• The fully remote work arrangement may present challenges for some candidates who prefer a more structured office environment.
• This role involves working with external creative partners, which may require additional project management and communication skills.
• The AI-driven content strategy may present a learning curve for candidates without prior experience with AI tools and platforms.

ASSUMPTION: These potential challenges can be mitigated by seeking candidates with strong self-motivation, excellent communication skills, and prior experience working remotely or with external partners. Guidant Financial offers comprehensive onboarding and training to help new employees succeed in their roles.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and brand growth. While similar roles may exist in other companies, this role is specifically tailored to Guidant Financial's innovative approach to small business financing.
• The financial services industry is highly competitive, with a strong emphasis on thought leadership and brand differentiation.
• This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the company.

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and brand growth, making it an excellent fit for candidates with a strong background in marketing, branding, and content development who are looking to take the next step in their careers.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch, resulting in a 30% increase in engagement and a 20% increase in sales.
• Creating a comprehensive brand guide and style guide for a rebranding initiative, ensuring consistent messaging and visual identity across all channels.
• Producing a series of thought leadership videos featuring industry experts and influencers, generating over 1 million views and driving significant traffic to the company's website.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Content and Brand Strategy Manager at Guidant Financial might undertake, showcasing the role's focus on AI-driven content strategy, brand growth, and thought leadership.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Guidant Financial's brand and how this role will contribute to its evolution?
• How does Guidant Financial plan to integrate AI into its content strategy, and what role will this position play in that process?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the growth and development of its employees, and what opportunities are there for career advancement within the company?
• What is the work environment like for remote employees, and how does Guidant Financial foster a sense of connection and collaboration among its remote team members?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, ensuring a strong fit and a successful interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including samples of your writing, video, and design work.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments.
• Research Guidant Financial and the financial services industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest in the position and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.