Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms, including videos, infographics, social posts, and podcasts
• Managing and optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on visual storytelling and brand consistency.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create and customize engaging multimedia content, including videos, infographics, social posts, and podcasts, to elevate interaction across various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee a strategic editorial calendar, managing the flow of content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, effectively integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on collaboration and teamwork.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, and Figma
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and thrive in a remote environment
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with WordPress and SEO best practices
• Knowledge of AI-driven content creation tools

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly valued.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners through innovative funding solutions

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans and unsecured business loans
• Growth capital and other business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing and branding team

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators and designers

Work Arrangement: Fully remote, with the option to work from home or a co-working space, depending on personal preference and company policy

Growth Opportunities:

• Potential to advance to a Director or VP role within the marketing department
• Opportunities to mentor junior team members and contribute to their professional development
• Chance to expand skills and expertise in AI-driven content creation and brand strategy

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states across the US, offering flexibility for candidates to work from home or a co-working space
• Opportunity to connect with a diverse team of professionals from various backgrounds and locations
• Access to a wide range of cultural and recreational activities, depending on the candidate's chosen location

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their own home or a preferred co-working space, with the flexibility to create a personalized work schedule.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Portfolio and case study review (if applicable)
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and case study presentation (if applicable)
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your best work, with a focus on visual storytelling and brand consistency
• Be ready to discuss your approach to AI-driven content creation and brand strategy
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, multimedia content, editorial calendar, creative workflows, social media storytelling, product launches, WordPress, SEO, analytics, brand studies

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative and strategic thinking, as well as their ability to work collaboratively in a remote environment.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Jasper, Frase, etc.)

ASSUMPTION: Familiarity with industry-standard design and content creation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to foster a collaborative work environment
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Autonomous: Ability to work independently and manage your time effectively
• Collaborative: Strong communication and teamwork skills to thrive in a remote environment
• Innovative: Ability to think creatively and adapt to new tools and technologies

Self-Assessment Questions:

• How do you embrace change and view challenges as opportunities for growth?
• Can you provide an example of how you have built connections and elevated those around you in a previous role?
• Describe a time when you flourished outside your comfort zone and demonstrated a strong desire for knowledge and learning

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing a remote team and maintaining brand consistency across various platforms
• Keeping up with the latest trends and best practices in AI-driven content creation and brand strategy
• Balancing creative and strategic thinking to develop effective content strategies
• Adapting to a fully remote work environment and maintaining a healthy work-life balance

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-driven content creation and brand strategy
• This role offers a unique opportunity to work in the small business financing industry, with a focus on empowering entrepreneurs and supporting economic growth
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique blend of creative and strategic thinking, with a focus on AI-driven content creation and brand strategy in the small business financing industry.

📝 Sample Projects

• Developing a comprehensive AI-driven content strategy for a new product launch
• Creating visually striking multimedia content to support a rebranding campaign
• Managing a video production project from scripting to final edits, ensuring brand consistency and narrative coherence

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on AI-driven content creation and brand strategy.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fully remote environment, and how does the company address them?
• How does Guidant Financial measure the success of its content and brand strategy initiatives?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your best work, with a focus on visual storytelling and brand consistency
• Be ready to discuss your approach to AI-driven content creation and brand strategy during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.