Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content for various platforms
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma
• Overseeing editorial calendar and ensuring brand consistency across all content
• Collaborating with external creative partners and integrating AI tools to enhance outputs

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in various design and video editing tools. The ideal candidate will have experience in branding, social media dynamics, and digital content trends.

📋 Key Responsibilities

✅ Lead AI-driven content strategy, ensuring it aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using Adobe Creative Cloud, Canva, Figma, and other relevant tools

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: The role requires a high level of creativity, strategic thinking, and proficiency in various design and video editing tools. The ideal candidate will have experience in branding, social media dynamics, and digital content trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Exceptional design, writing, and visual storytelling skills
• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with the financial services industry

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their design, writing, and visual storytelling skills. They should be proficient in various design and video editing tools and have experience in branding, social media dynamics, and digital content trends.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience. Benefits are competitive and include comprehensive health coverage, paid parental leave, and a generous 401k match.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and supporting small business growth

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding. They offer a comprehensive range of funding options and are committed to supporting entrepreneurs and small business growth.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, available in select states across the US

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact on the company's brand and content strategy

ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to make a significant impact on the company's brand and content strategy. The ideal candidate will be eager to take on new challenges and grow within the organization.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Remote work allows for a flexible work-life balance
• Available in multiple states, providing options for candidates across the US
• Opportunity to work with a diverse, remote team

Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements

ASSUMPTION: This role offers a fully remote work environment, providing flexibility and a better work-life balance. The available states allow for a diverse candidate pool, and the remote team offers opportunities for collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders

Key Assessment Areas:

• Creative portfolio and work samples
• Branding and content strategy expertise
• Proficiency in design and video editing tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Be ready to discuss your approach to content strategy and branding
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, SEO, analytics

ASSUMPTION: The application process for this role is typical for a senior-level marketing position. Applicants should be prepared to showcase their creative skills, content strategy expertise, and proficiency in relevant tools. Researching the company and aligning personal skills and experiences with their mission and values is essential for a successful application.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content creation tools (potentially)

ASSUMPTION: The required tools for this role include Adobe Creative Cloud, Canva, Figma, and WordPress. Familiarity with AI-driven content creation tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Collaborative and inclusive
• Innovative and creative
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a diverse team?
• Are you comfortable with change and open to adapting your approach based on new information?
• Do you have a strong portfolio showcasing your design, writing, and visual storytelling skills?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence. The ideal candidate will be comfortable working remotely, collaborating with a diverse team, and embracing change. They should also have a strong portfolio showcasing their design, writing, and visual storytelling skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to changes in content strategy and branding guidelines
• Ensuring brand consistency across various platforms and channels
• Keeping up with industry trends and best practices in content creation and branding

ASSUMPTION: The potential challenges for this role include managing multiple projects and deadlines in a remote work environment, adapting to changes in content strategy and branding guidelines, and ensuring brand consistency across various platforms and channels. Keeping up with industry trends and best practices in content creation and branding is also essential.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Compared to related roles in the industry, this position offers a unique blend of content strategy, branding, and multimedia content creation
• Career path for this role may include growth into a leadership position within the marketing department

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and integration of AI tools to enhance outputs. Compared to related roles in the industry, this position offers a unique blend of content strategy, branding, and multimedia content creation. The career path for this role may include growth into a leadership position within the marketing department.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content creation tools
• Creating visually striking multimedia content for a rebranding campaign, ensuring brand consistency across all platforms
• Managing a team of external creative partners to produce high-quality, on-brand content for a marketing campaign

ASSUMPTION: Sample projects for this role may include developing a comprehensive content strategy for a new product launch, creating visually striking multimedia content for a rebranding campaign, and managing a team of external creative partners to produce high-quality, on-brand content for a marketing campaign.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does the company support the integration of AI tools into the content creation process?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and creativity within the marketing department?
• What opportunities are there for growth and professional development within the marketing department?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiring about the current content strategy, the company's support for AI tool integration, the key priorities for the first 90 days, the culture of innovation and creativity within the marketing department, and opportunities for growth and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Be ready to discuss your approach to content strategy and branding during the interview
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.