Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and owning an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on innovative content strategies that leverage AI tools.

📋 Key Responsibilities

✅ Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) for targeted content creation.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: 40 hours per week, with flexible scheduling and work-from-home arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing and entrepreneurship.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2003, with a history of innovation and growth in the small business financing industry.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a stable and supportive work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Vice President of Marketing and works collaboratively with various teams, including design, social media, and content creation.

Work Arrangement: Remote solely, with a flexible work-from-home arrangement and the opportunity to work from a designated office space if preferred.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department or other areas of the business.
• Opportunities to expand skills and expertise through ongoing training, career pathing, and supportive leaders.
• Guidant has promoted more than 30% of its organization into new and exciting roles in the last four years.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand strategy.

🌍 Location & Work Environment

Office Type: Remote work from home, with the option to work from a designated office space if preferred.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the opportunity to live and work in various locations across the US.
• Guidant Financial operates out of 15 states, providing a diverse and inclusive work environment.
• The company's headquarters are in Boise, Idaho, with a strong presence in the small business financing industry.

Work Schedule: 40 hours per week, with flexible scheduling and the opportunity to work autonomously.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and independence, with the opportunity to work from various locations across the US.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and relevant team members.
• Background check and reference checks for final candidates.

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities.
• Candidates' relevant experience and skills, with a focus on content creation, branding, and AI-driven strategies.
• Candidates' ability to work independently and collaboratively within a remote work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your content creation and branding work, with a focus on AI-driven strategies.
• Be prepared to discuss your understanding of the role and its responsibilities, as well as your ability to work independently and collaboratively within a remote work environment.

ATS Keywords: AI-driven content strategy, brand strategy, content creation, video editing, SEO, social media, thought leadership, remote work, marketing, branding, small business financing, entrepreneurship

ASSUMPTION: The application process for this role is competitive, with a strong focus on relevant experience and skills, as well as the ability to work effectively within a remote work environment.

🛠️ Tools & Technologies

• Content Management Systems: WordPress or similar
• Search Engine Optimization (SEO) Tools: Google Analytics, SEMrush, Ahrefs, etc.
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, etc.
• Graphic Design Software: Adobe Creative Cloud, Canva, etc.
• Project Management Tools: Asana, Trello, Monday.com, etc.

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Guidant Financial provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with a strong focus on personal initiative and accountability.
• Collaborative and team-oriented, with a commitment to fostering an inclusive work environment.
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed.

Self-Assessment Questions:

• Do you thrive in an independent setting and take initiative to drive projects forward?
• Are you committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice?
• Do you have a strong understanding of branding and the dynamics of social media, with a commitment to staying up-to-date with industry trends and best practices?

ASSUMPTION: Guidant Financial values employees who are adaptable, collaborative, and committed to fostering an inclusive work environment. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Working remotely can present unique challenges, such as maintaining work-life balance and staying connected with colleagues.
• The fast-paced nature of the small business financing industry may require candidates to adapt quickly to changes and new opportunities.
• The competitive nature of the role may require candidates to demonstrate a high level of expertise and experience in content creation, branding, and AI-driven strategies.
• The remote work arrangement may present challenges in terms of communication and collaboration with colleagues and stakeholders.

ASSUMPTION: These challenges can be mitigated through strong communication, adaptability, and a commitment to fostering an inclusive work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and branding within the small business financing industry.
• Similar roles may include Content Strategist, Brand Manager, or Marketing Manager, but with a focus on traditional marketing channels rather than AI-driven strategies.
• Career paths for this role may include progression into leadership roles within the marketing department or other areas of the business, with opportunities for growth and advancement.

ASSUMPTION: This role offers a unique opportunity to leverage AI-driven strategies to enhance brand growth and thought leadership within the small business financing industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including tailored content for various marketing channels.
• Creating a comprehensive brand guide that outlines the company's brand voice, visual identity, and messaging framework.
• Producing a thought leadership video series that showcases the company's expertise in small business financing and entrepreneurship.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for this role, with a focus on AI-driven content strategy, branding, and thought leadership.

❓ Key Questions to Ask During Interview

• Can you describe the company's AI-driven content strategy and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as sales and product development, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being in a remote work environment?
• What are the key challenges facing the small business financing industry, and how does this role contribute to addressing those challenges?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content creation, branding, and AI-driven strategies.
• Provide examples of your content creation and branding work, with a focus on AI-driven strategies.
• Prepare for your interview by researching the company, the industry, and the role, and be ready to discuss your understanding of the role and its responsibilities, as well as your ability to work independently and collaboratively within a remote work environment.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.