Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content for various platforms
• Leading and collaborating with external creative partners
• Managing editorial calendar and ensuring brand consistency
• Optimizing creative workflows for high-quality, design-focused thought leadership

ASSUMPTION: This role requires a strategic mindset, strong design and storytelling skills, and proficiency in relevant tools. The ideal candidate will be comfortable working independently and remotely while collaborating with diverse teams.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Produce high-quality assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee editorial calendar and manage content flow from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: The role requires a strong understanding of branding, social media dynamics, and digital content trends. The ideal candidate will be comfortable working with AI-driven tools and adapting to new technologies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with AI-driven content tools
• Familiarity with SEO best practices
• Background in project management

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and employees to achieve success

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business financing. They value innovation, adaptability, and empowering their employees and clients.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators and external partners

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to collaborate with cross-functional teams and influence overall brand strategy
• Chance to grow with the company, as Guidant has promoted over 30% of their organization into new roles in the last four years

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead, mentor, and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Work from home requirements include a designated workspace and high-speed internet connection

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home or a designated workspace, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders

Key Assessment Areas:

• Portfolio and work samples
• Branding and content strategy expertise
• Design and storytelling skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best work, including multimedia content and design projects
• Be ready to discuss your approach to AI-driven content strategy and how you've adapted to new technologies in the past
• Research Guidant Financial's brand and values to demonstrate your cultural fit

ATS Keywords: AI-driven content strategy, multimedia content, brand identity, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends

ASSUMPTION: The interview process will focus on assessing the candidate's design, storytelling, and strategic thinking skills, as well as their ability to work independently and collaborate effectively in a remote environment.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.)
• Canva
• Figma
• WordPress
• AI-driven content tools (e.g., Copy.ai, Frase.io, etc.)

ASSUMPTION: The ideal candidate will be proficient in the listed tools and open to learning and integrating new AI-driven content tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest design and content trends in the financial services industry?
• Can you provide an example of a time when you had to adapt your content strategy due to changes in the market or brand direction?
• How do you balance creativity and data-driven decision-making in your content strategy?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates who can demonstrate these values and a strong work ethic will be well-suited to the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content tools and integrating them into workflows
• Collaborating effectively with external creative partners and internal teams
• Ensuring brand consistency across various content platforms and formats

ASSUMPTION: The ideal candidate will be comfortable working independently and managing multiple projects, while also being an effective communicator and collaborator in a remote environment.

📈 Similar Roles Comparison

• Unlike traditional content strategy roles, this position requires a strong design and video editing background
• This role focuses on AI-driven content strategy, which may not be a common requirement in similar positions
• As a senior-level role, this position offers significant growth potential and leadership opportunities

ASSUMPTION: This role is unique in its requirement for both design and content strategy expertise, as well as its focus on AI-driven content. Candidates should be prepared to discuss their experience with AI-driven tools and how they've applied them in previous roles.

📝 Sample Projects

• Developing a comprehensive brand style guide for a financial services company
• Creating a multimedia content campaign to launch a new small business financing product
• Managing an editorial calendar for a company blog, ensuring consistent brand voice and SEO optimization

ASSUMPTION: These sample projects demonstrate the candidate's ability to handle various aspects of the role, from brand strategy and content creation to project management and SEO optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current AI-driven content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the professional development of its employees, particularly in the area of AI-driven content strategy?
• Can you provide an example of a time when Guidant Financial adapted its brand strategy to better resonate with its target audience?
• How does Guidant Financial measure the success of its content strategy, and how can this role impact those metrics?
• What are the biggest challenges facing the content and marketing team at Guidant Financial, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's brand strategy, and their ability to contribute to the team's success in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your best work, including multimedia content and design projects
• Be ready to discuss your approach to AI-driven content strategy and how you've adapted to new technologies in the past
• Follow up with the hiring manager (Chief Marketing Officer) one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.