Senior Content and Brand Strategy Manager

📌 Core Information 🔹 Job Title: Senior Content and Brand Strategy Manager 🔹 Company: Guidant Financial 🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Branding 🔹 Date Posted: April 11, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. - Creating high-quality, engaging content across various formats and channels to maximize engagement and generate leads. - Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences. - Monitoring performance metrics and using data-driven insights to refine content strategies and improve lead generation. ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of AI tools and social media dynamics. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve common goals. 📋 Key Responsibilities ✅ Content Strategy & Creation: - Develop and implement an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. - Create captivating written materials, videos, infographics, and podcasts tailored to each channel's audience. - Establish and maintain a strategic editorial calendar and oversee the entire content pipeline from concept to publication. ✅ Brand Management: - Serve as the creative guardian, ensuring all content tells a coherent story that mirrors the brand's evolution. - Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry. - Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones. ✅ Team Leadership & Collaboration: - Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable. - Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences. - Develop concepts and oversee the production of video content that effectively communicates key brand messages. ASSUMPTION: This role involves a mix of strategic planning, creative content development, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience: - At least 5 years of experience in content placement, video editing, and branding. - Proven experience in developing and implementing content strategies using AI tools. - Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure. Required Skills: - Exceptional writing skills, with samples of work demonstrating creativity and strategic thinking. - Proficiency in video strategy, scripting, and editing. - Strong understanding of branding and the dynamics of social media. - Experience with design tools like Adobe Creative Cloud or similar platforms. - Ability to thrive in an independent setting and work autonomously. Preferred Skills: - Experience with WordPress for posting articles. - Familiarity with analytics tools and data-driven decision-making. - Background in thought leadership campaigns and brand studies. ASSUMPTION: Given the remote nature of this role, candidates must be self-motivated, organized, and able to manage their time effectively. Strong communication skills are also crucial for successful collaboration with remote team members. 💰 Compensation & Benefits Salary Range: $80,000 - $95,000 annually (USD) Benefits: - Comprehensive health coverage (with free premium option) - Competitive salary - Paid parental leave - Generous 401k match - Paid time off (3 weeks) and paid holidays (11 days) - Company-provided equipment for remote work Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services - Guidant Financial specializes in providing innovative funding solutions and building technology to help entrepreneurs start and grow their small businesses. - The company has funded over $5 billion, helping launch more than 30,000 businesses and creating nearly 125,000 jobs to the economy. Company Size: 51-200 employees - Guidant Financial is a mid-sized company, offering a supportive and collaborative work environment with ample opportunities for growth and development. Founded: 2003 - Guidant Financial was founded with a mission to empower entrepreneurs and help them realize their dreams of building their own company. Company Description: - Guidant Financial is a fully remote company operating out of 15 states, with a strong focus on adaptability, connection, and excellence. - The company values diversity, inclusion, and employee growth, offering ongoing training, career pathing, and supportive leadership. Company Specialties: - Retirement fund financing - Unsecured loans - Small business financing - Franchise financing - SBA loans - Accounting and tax services - Payroll and business services Company Website: http://www.guidantfinancial.com ASSUMPTION: Guidant Financial's remote work arrangement allows employees to enjoy a flexible work-life balance while collaborating with a diverse and talented team. 📊 Role Analysis Career Level: Mid-Senior level - This role is well-suited for experienced marketing professionals looking to leverage their expertise in content strategy and branding to drive business growth. Reporting Structure: - The Senior Content and Brand Strategy Manager will report directly to the Vice President of Marketing and collaborate with cross-functional teams, including designers, social media managers, and external creative partners. Work Arrangement: - This is a fully remote, work-from-home opportunity available in select states across the US. Growth Opportunities: - Guidant Financial promotes more than 30% of its organization into new and exciting roles each year, offering ample opportunities for career growth and development. ASSUMPTION: The remote nature of this role may require candidates to be proactive in seeking out opportunities for professional development and networking. 🌍 Location & Work Environment Office Type: Fully Remote - Guidant Financial is a fully remote company, allowing employees to work from the comfort of their home offices. Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO Geographic Context: - Guidant Financial's remote work arrangement enables employees to live and work in various locations across the US, providing flexibility and convenience. Work Schedule: Full-time (40 hours per week) - Guidant Financial offers a flexible work schedule, allowing employees to balance their professional and personal responsibilities effectively. ASSUMPTION: The remote work arrangement may require candidates to be self-disciplined and organized, ensuring they maintain a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth interview with the hiring manager and/or team members 4. Final interview with the Vice President of Marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Creative writing and storytelling abilities - Proficiency in AI tools and social media dynamics - Ability to work independently and collaborate effectively with remote teams Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Provide samples of your writing work that demonstrate your creativity and strategic thinking. 3. Be prepared to discuss your experience with AI tools and social media dynamics in your interview. ATS Keywords: - Content strategy - Brand strategy - AI tools - Social media dynamics - Thought leadership - Video editing - SEO - Content management - Design tools - Research - Editorial calendar ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are well-suited for the role and the company's values. 🛠️ Tools & Technologies - Adobe Creative Cloud (or similar design platforms) - WordPress (or similar content management systems) - SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) - Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie) - AI tools (e.g., content creation platforms, sentiment analysis tools, predictive analytics) ASSUMPTION: The ideal candidate will be proficient in using various tools and technologies to create high-quality, engaging content and monitor performance metrics. 👔 Cultural Fit Considerations Company Values: - Adaptability: Change isn't scary. You embrace opportunities to adapt and bring others along. - Connection: Connection is important. You lift others up because when they grow, you grow. - Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity. Work Style: - Guidant Financial values employees who are self-motivated, organized, and able to manage their time effectively. - The company fosters a collaborative and inclusive work environment, encouraging employees to ask questions and share their voice. Self-Assessment Questions: 1. How do you align with Guidant Financial's values of adaptability, connection, and excellence? 2. How comfortable are you working independently and collaborating with remote teams? 3. How do you approach continuous learning and professional development? ASSUMPTION: Guidant Financial's company culture is built on adaptability, connection, and excellence, with a strong emphasis on employee growth and development. ⚠️ Potential Challenges 1. Working remotely may require strong self-discipline and time management skills. 2. Balancing multiple responsibilities and priorities may be challenging at times. 3. Collaborating effectively with remote teams may present unique communication and collaboration challenges. ASSUMPTION: The ideal candidate will be proactive in seeking out resources and support to overcome any challenges that may arise in this role. 📈 Similar Roles Comparison 1. Content Strategist vs. Senior Content and Brand Strategy Manager: - A Content Strategist focuses primarily on developing and implementing content strategies, while the Senior Content and Brand Strategy Manager oversees the entire content pipeline and ensures all content aligns with the brand's overall strategy and thought leadership. 2. Brand Manager vs. Senior Content and Brand Strategy Manager: - A Brand Manager is responsible for maintaining and enhancing the brand's reputation, while the Senior Content and Brand Strategy Manager leads the AI-driven content strategy and ensures all content tells a coherent story that mirrors the brand's evolution. 3. Career Path Comparison: - This role offers opportunities for career growth and development, with potential paths including Director of Content and Brand Strategy, Vice President of Marketing, or other senior leadership positions within the marketing department. ASSUMPTION: The Senior Content and Brand Strategy Manager role is a strategic and creative leadership position that requires a unique blend of skills and experience. 📝 Sample Projects 1. AI-Driven Content Campaign: - Develop and implement an AI-driven content campaign that generates leads and increases brand awareness across multiple channels. - Collaborate with external creative partners to create engaging visual content that reinforces the brand's messaging and captivates target audiences. 2. Thought Leadership Series: - Create a thought leadership series that positions Guidant Financial as an industry expert and establishes the company as a trusted resource for entrepreneurs and small business owners. - Leverage AI tools to analyze industry trends and identify topics that resonate with target audiences. 3. Rebranding Initiative: - Lead a comprehensive rebranding initiative that updates the company's visual identity and messaging to reflect its evolution and growth. - Collaborate with cross-functional teams to ensure a consistent and cohesive brand experience across all touchpoints. ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to create high-quality, engaging content that drives business results. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Senior Content and Brand Strategy Manager role and how it fits into the overall marketing strategy? 2. Team Structure: How does the marketing team collaborate, and what are the key priorities for this role in the first 30, 60, and 90 days? 3. Company Culture: How does Guidant Financial foster a collaborative and inclusive work environment, and what are some examples of employee growth and development opportunities? 4. Growth Opportunities: What are the potential career growth paths for this role, and how does the company support employees in achieving their professional goals? 5. Work Environment: How does the fully remote work arrangement enable employees to balance their professional and personal responsibilities effectively? ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of your writing work that demonstrate your creativity and strategic thinking. 4. Be prepared to discuss your experience with AI tools and social media dynamics in your interview. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description was generated using AI and may contain inaccuracies or omissions. Always verify the information provided with the employer before making any decisions.