Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and creative direction
• Crafting engaging multimedia content across various platforms
• Overseeing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and enhancing content performance

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in design tools to effectively manage content and brand strategy.

📋 Key Responsibilities

✅ Develop and implement AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Design visually striking assets using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Manage editorial calendar, from initial idea to final publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content tools

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship creates a dynamic and mission-driven work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing and branding team

Reporting Structure: This role reports directly to the Vice President of Marketing and works collaboratively with cross-functional teams

Work Arrangement: Fully remote, with a flexible work schedule and the option to work from home or a designated workspace

Growth Opportunities:

• Advancement within the marketing and branding team
• Expanding skills and expertise in content strategy, branding, and design
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Available in select states across the US (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Remote work allows for a flexible lifestyle and the opportunity to live in various locations within the available states
• Access to a diverse range of cultural, recreational, and professional opportunities based on the chosen location
• Potential for lower cost of living and improved work-life balance in certain locations

Work Schedule: Full-time, with flexible hours and the ability to work independently from a designated workspace or home office

ASSUMPTION: The fully remote work environment offers candidates the opportunity to balance their personal and professional lives while working for a mission-driven company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Portfolio and work samples demonstrating design, writing, and visual storytelling skills
• Understanding of branding, social media dynamics, and digital content trends
• Ability to work independently and manage multiple projects
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, including multimedia content and design projects
• Be ready to discuss your creative process, problem-solving skills, and ability to work collaboratively
• Research Guidant Financial's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: AI-driven content strategy, multimedia content, brand identity, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, SEO, creative workflows, content performance, analytics, brand studies

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content tools (as needed)

ASSUMPTION: Proficiency in the listed tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Adaptable and flexible, with the ability to manage multiple projects and prioritize tasks effectively
• Creative and innovative, with a passion for storytelling and visual expression

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable managing multiple projects and prioritizing tasks effectively?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?
• Are you passionate about small business financing and empowering entrepreneurs?

ASSUMPTION: Guidant Financial values candidates who align with their mission, values, and work style, and who are eager to contribute to their dynamic and mission-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and ever-changing industry
• Balancing creative vision with practical constraints and brand guidelines
• Collaborating effectively with external partners and internal teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to work collaboratively in a remote environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and multimedia content creation within the small business financing industry
• Similar roles in other industries may focus on more traditional content marketing or branding strategies
• Career progression in this role may lead to leadership positions within the marketing and branding team or related fields

ASSUMPTION: This role offers a unique opportunity to work at the intersection of content strategy, branding, and design within a dynamic and mission-driven industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch
• Creating visually striking multimedia content for social media campaigns
• Managing the editorial calendar for a rebranding initiative
• Collaborating with external partners to produce high-quality video content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing and branding team?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content and branding initiatives?
• What are the most rewarding aspects of working at Guidant Financial, according to current employees?

ASSUMPTION: These questions are designed to assess the company's culture, values, and commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, including multimedia content and design projects
• Be ready to discuss your creative process, problem-solving skills, and ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.