Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select US states)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with brand vision and thought leadership.
• Crafting and overseeing impactful content across various channels, including blog articles, videos, infographics, and podcasts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and enhance lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of AI-driven content strategies. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors the brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Plan and implement content strategies for product launches and events, aligning with brand evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. The ideal candidate will be comfortable working with data and using it to inform content strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work to demonstrate.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.

• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Experience with AI-driven content strategies.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their creative writing and content strategy skills. Experience with AI-driven content strategies is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and 11 paid holidays

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the given experience level and location flexibility. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to helping entrepreneurs succeed.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth and leadership opportunities.

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: Fully remote, with availability in select US states.

Growth Opportunities:

• Potential for career advancement within the marketing department.
• Opportunities to lead and mentor junior team members.
• Chance to make a significant impact on the company's brand and thought leadership.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with availability in select US states.

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed remotely from any of the listed states.
• The company is headquartered in Boise, Idaho, with a strong presence in the western United States.
• The remote work arrangement allows for greater flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or part-time arrangement if needed.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from home or a location of their choice within the available states, providing greater flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Writing and communication skills
• Understanding of AI-driven content strategies
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Provide examples of your creative writing and content strategy work.
• Be prepared to discuss your understanding of AI-driven content strategies and how you've applied them in previous roles.
• Research the company and be ready to explain why you're a good fit for their culture and values.

ATS Keywords: AI-driven content strategy, brand management, content creation, video editing, SEO, marketing, thought leadership, remote work

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creativity, strategic thinking, and cultural fit. Candidates should be prepared to provide examples of their work and discuss their understanding of AI-driven content strategies.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design software (e.g., Adobe Creative Cloud)
• AI-driven content strategy tools (e.g., Frase, Copy.ai)

ASSUMPTION: The ideal candidate will have experience with a variety of content management systems, SEO tools, video editing software, and graphic design software. Familiarity with AI-driven content strategy tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How have you demonstrated adaptability in previous roles, and how might you apply this value to this position?
• Can you provide an example of a time when you connected with others to achieve a common goal, and how does this align with Guidant's value of connection?
• Describe a situation where you thrived outside of your comfort zone and demonstrated excellence. How might this translate to this role?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should be prepared to discuss how their work style and experiences align with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple content channels and ensuring consistent brand messaging across all platforms.
• Keeping up with the latest developments in AI, social media, and fintech, and incorporating new tools and strategies into content creation.
• Balancing independent work with collaboration and communication with cross-functional teams.
• Adapting to a fully remote work environment and maintaining productivity and focus outside of a traditional office setting.

ASSUMPTION: The ideal candidate will be comfortable working independently and collaborating with cross-functional teams, with a strong ability to adapt to new tools, technologies, and work environments.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and its availability in select US states.
• Compared to other senior content and brand strategy roles, this position offers a competitive salary range and comprehensive benefits package.
• Career progression in this role may lead to opportunities in marketing leadership or other senior-level positions within the company.

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's brand and thought leadership, with competitive compensation and benefits and potential for career growth.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, utilizing AI-driven insights to maximize engagement and lead generation.
• Creating a series of thought leadership articles and videos that position Guidant as an industry expert in small business financing.
• Managing a team of external creative partners to produce a rebranding campaign, ensuring consistent messaging and high-quality deliverables across all channels.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to creative direction and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its brand and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure consistent brand messaging and alignment with business objectives?
• What are the most significant challenges facing the company's brand in the current market landscape, and how might this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These key questions will help candidates better understand the company's brand strategy, marketing team dynamics, and expectations for the role, ensuring a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, including examples of your creative writing and content strategy work.
• Prepare for your interviews by researching the company and being ready to discuss your understanding of AI-driven content strategies and how you've applied them in previous roles.
• If selected for an in-depth interview, be prepared to present a portfolio of your work and discuss your approach to content creation and brand strategy.
• Follow up with the hiring manager within 48 hours after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.