Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy
• Creating engaging multimedia content
• Overseeing editorial calendar and brand consistency
• Collaborating with external creative partners
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously. Familiarity with AI tools and a passion for storytelling are essential.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms

✅ Produce visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Oversee editorial calendar, managing content from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills. The ideal candidate will be comfortable working independently and collaborating with various teams to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Excellent communication and project management skills

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI tools and analytics
• Knowledge of SEO best practices

ASSUMPTION: Candidates with a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills will be prioritized. Experience in a similar role or industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong focus on innovation and empowering entrepreneurs. They offer a supportive work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing and branding department

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external creative partners

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Chance to collaborate with various departments, expanding industry knowledge
• Opportunities for career advancement within the marketing and branding department

ASSUMPTION: This role offers a unique opportunity to work with a dynamic and growing company, with ample room for professional growth and development.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Available in select states across the US

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations
• Available states offer diverse cultural and recreational opportunities
• Time zones may vary, requiring some flexibility in working hours to accommodate team members in different locations

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and the opportunity to work from various locations. However, it also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• Virtual interview with the Marketing Director
• Creative challenge or case study presentation
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and design skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Include a portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for the creative challenge or case study presentation by researching the company and its brand
• Be ready to discuss your approach to content strategy and brand management

ATS Keywords: AI-driven content strategy, multimedia content creation, brand management, editorial calendar, creative workflows, thought leadership, video production, analytics, brand studies

ASSUMPTION: The interview process for this role is designed to assess the candidate's creative, strategic, and communication skills, as well as their ability to work independently and manage multiple projects.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content tools (e.g., Copy.ai, Frase.io)
• Video production software (e.g., iMovie, Adobe Spark)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Adaptable and flexible, with a willingness to learn and grow in a dynamic environment
• Innovative and creative, with a passion for storytelling and visual expression

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with various teams and external partners to achieve common goals?
• Do you have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in its employees. Candidates who embody these values and are comfortable working in a remote, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a dynamic and growing company, with evolving responsibilities and priorities
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Balancing the need for brand consistency with the desire for innovative and engaging content

ASSUMPTION: The fully remote work environment and dynamic nature of the role present unique challenges that require strong self-motivation, time management, and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing or branding roles, this position focuses heavily on AI-driven content strategy and multimedia content creation
• This role requires a strong understanding of digital content trends and the ability to adapt to a rapidly evolving industry
• Career paths in this role may include advancement to a Director or VP of Marketing and Branding, with opportunities to lead and mentor junior team members

ASSUMPTION: This role offers a unique blend of strategic, creative, and project management responsibilities, with opportunities for growth and advancement within the marketing and branding department.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch
• Creating a visually striking and engaging social media campaign to promote a brand event
• Managing the production of a series of videos showcasing customer success stories and testimonials

ASSUMPTION: Sample projects for this role may include content strategy development, multimedia content creation, and video production, with a focus on brand consistency and narrative coherence.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content strategy and how this role fits into that framework?
• How does the marketing and branding department collaborate with other teams within the company?
• What opportunities are there for professional growth and development within this role?
• How does the company support work-life balance for remote employees?
• Can you provide examples of successful content strategies and campaigns developed by the current team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for the creative challenge or case study presentation by researching the company and its brand
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.