Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand identity
• Creating engaging multimedia content for various platforms
• Collaborating with external partners and internal teams
• Optimizing creative workflows and content performance

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and proficiency in relevant tools to succeed.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision and creative ethos

✅ Create and customize engaging multimedia content (videos, infographics, social posts, podcasts) using tools like Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Oversee editorial calendar and manage content flow from ideation to publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to deliver high-quality, design-focused thought leadership consistently

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage video production, from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis to drive brand engagement and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace

Preferred Skills:

• Experience with AI-driven content creation tools
• Familiarity with SEO best practices

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing

Company Size: 51-200 employees, offering a growing and stable work environment

Founded: 2003, with a history of empowering entrepreneurs and small business owners

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• 401(k) business financing
• SBA small business loans
• Unsecured business loans
• Growth capital and other business services

Company Website: guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on empowering small business owners and fostering employee growth.

📊 Role Analysis

Career Level: Mid-level to senior, offering opportunities for career growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content creators or external partners

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential to lead and mentor junior content creators
• Opportunities to collaborate with cross-functional teams and influence brand strategy
• Career progression into senior marketing or leadership roles

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for growth and impact.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): N/A (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Available in 15 states across the US, offering flexibility for candidates to work from home
• Guidant Financial is headquartered in Boise, Idaho, with a strong presence in the financial services industry
• This role allows for a remote work arrangement, promoting work-life balance and flexibility

Work Schedule: Full-time, with flexible scheduling and the ability to work from home

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from the comfort of their home office, with a high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Video interview with the hiring manager or team
• Final interview with the CMO or other senior leadership
• Background check and offer

Key Assessment Areas:

• Portfolio review and creative problem-solving
• Brand strategy and content planning
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best design, video, and content creation work
• Research Guidant Financial's brand and values to demonstrate your understanding and alignment
• Be prepared to discuss your approach to AI-driven content creation and optimization

ATS Keywords: AI-driven content strategy, brand identity, multimedia content creation, video editing, social media dynamics, digital content trends, SEO, performance analysis, Adobe Creative Cloud, Canva, Figma, WordPress

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' creative, strategic, and collaborative skills, with a strong focus on cultural fit and alignment with the company's mission.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Canva
• Figma
• WordPress
• AI-driven content creation tools (e.g., Copy.ai, Frase.io, Jasper.ai)

ASSUMPTION: Proficiency in these tools is essential for success in this role, with opportunities to explore and integrate new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you
• Excellence: Flourish outside your comfort zone and have a thirst for knowledge

Work Style:

• Collaborative and inclusive
• Adaptable and open to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you embody Guidant Financial's values in your daily work?
• Describe a time when you adapted to a significant change in a project or role
• How do you approach learning new tools or skills to improve your work?

ASSUMPTION: Guidant Financial values candidates who align with their core values and are committed to fostering an inclusive, collaborative workplace.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, growing company with evolving priorities
• Collaborating effectively with remote teams and external partners
• Staying up-to-date with industry trends and AI-driven content creation tools

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional content strategy roles, this position requires a strong creative background and proficiency in multimedia content creation
• This role offers a unique blend of strategic planning, creative execution, and performance analysis, with a focus on AI-driven content creation
• Career progression may include leadership roles in marketing or content strategy, with opportunities to influence brand direction and growth

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from similar content strategy or branding positions.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating multimedia content and AI-driven optimization
• Creating a visually striking brand style guide and ensuring consistent application across all content platforms
• Managing a video production project from concept to final edit, collaborating with external partners and internal teams

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the role, with a focus on AI-driven content creation and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and brand strategy for Guidant Financial?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the most significant challenges facing the brand, and how can this role address them?
• How does Guidant Financial approach collaboration and communication in a remote work environment?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, growth opportunities, and cultural alignment with Guidant Financial's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your best design, video, and content creation work
• Research Guidant Financial's brand and values to demonstrate your understanding and alignment
• Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.