Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to enhance brand interaction
• Creating engaging multimedia content, including videos, infographics, and social posts
• Overseeing the editorial calendar and ensuring brand consistency across platforms
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Igniting innovative storytelling on social media that embodies the dynamic brand identity

ASSUMPTION: This role requires a strategic thinker with a strong creative background to drive content strategy and elevate brand storytelling.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with the brand vision and creative ethos

✅ Create visually striking assets using Adobe Creative Cloud, Canva, Figma, and WordPress

✅ Manage the editorial calendar, from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to balance content creation and performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content tools

ASSUMPTION: Candidates with a strong portfolio showcasing exceptional design, writing, and visual storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering employees and fostering an inclusive work environment

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business financing and a commitment to empowering both clients and employees.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully remote, with the option to work from home or a co-working space

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills and knowledge in AI-driven content strategy and branding
• Career advancement within the marketing department or other areas of the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Available in select states across the US

Geographic Context:

• Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Opportunity to work with a diverse, remote team across multiple time zones
• Flexibility to work from home or a co-working space

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: This role offers a high degree of flexibility and work-life balance, with the ability to work remotely and set one's own schedule within reason.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Virtual interview with the hiring manager and/or team members
• Assessment or case study project
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and work samples
• Understanding of AI-driven content strategy
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio showcasing your design, writing, and visual storytelling skills
• Be prepared to discuss your approach to AI-driven content strategy and branding

ATS Keywords: AI-driven content strategy, brand management, video editing, Adobe Creative Cloud, Canva, Figma, WordPress, social media dynamics, digital content trends

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content tools (e.g., Copy.ai, Frase.io, or similar)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with AI-driven content tools and embracing new technologies?
• Do you have a strong portfolio showcasing your design, writing, and visual storytelling skills?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, and who are eager to embrace new technologies and adapt to change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Staying up-to-date with the latest AI-driven content tools and trends
• Balancing creativity and strategic thinking with performance optimization
• Ensuring brand consistency across various platforms and channels

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategy and video editing
• This role requires a strong creative background and a deep understanding of branding and digital content trends
• Career path comparison: This role can lead to leadership and management opportunities within the marketing department or other areas of the organization

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and video editing, and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content tools
• Creating a series of engaging videos to promote the company's brand and services
• Managing the editorial calendar for a quarterly newsletter, ensuring brand consistency and optimizing performance

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute AI-driven content strategy, create engaging multimedia content, and manage editorial calendars.

❓ Key Questions to Ask During Interview

• How does the company plan to integrate AI-driven content tools into its existing workflows?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional development and growth of its employees?
• What is the team structure and dynamic, and how does this role fit into the broader marketing strategy?
• How does the company foster an inclusive and collaborative work environment, particularly in a remote setting?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's approach to AI-driven content strategy, performance optimization, professional development, and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio showcasing your design, writing, and visual storytelling skills
• Prepare for a phone or video screen with the HR department, followed by virtual interviews with the hiring manager and/or team members
• Be ready to complete an assessment or case study project, and participate in a final interview with the Vice President of Marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.